 At Ellis Brigham we take ski testing really seriously and this involves two different ski tests. The first one is done early in the season. Everything's put through its paces and compared we make the decisions what we're going to stock. Later on in the season we bring staff out to Austria. Here the staff test all the skis that we've decided to go in the range. This means we can make sure we've made all the correct decisions but it also means that when you come into any of our stores the staff there can give you personal advice. They know exactly how the ski skis because they've been on them. Every women ski is falling under bleed there as a specific project behind. So what we are having is a project called women to women that is led by a girl that is staying in our right quarter that is traveling all around the world. We have a focus group made by only women that they are discussing. See the really initial development of the product about what they would like to have, what is the target consumer and what are the performance that they are needed on this case. So the result is a specific construction, specific side cut and also specific positioning of the binding. For us it's falling under the all mountain free ride segments so it's a reduced tip and tail rocker to give also a good experience on piste. In terms instead of construction what we are giving differently from for example his brother, her brother that is the Brahma is that we are having much more carbon and a bidirectional fiberglass inside. This is because we want to be a little bit lighter but still with a big focus on the performance because with all the bleeders skis the main focus is the performance. Of course we are looking for lightness but we don't want to be the lightest one we want to have the focus still on the performance. This is told to for a skier that is looking for something that is really versatile that she can use both on piste and off piste. So this is the best ski if you want to have a single ski. The feedback are amazing because for example this one is the single most sold in the US because of these features and right now also in Europe they demand it's really growing and also sometimes they're also substituting the standard on piste ski. What they are saying is they are really helping you when you are also tired but when you're putting power they are following you at the best. Hi I'm Kat. I work in the castle of the store as a ski tech. I skied on the block filly yesterday. I found it was really good fun to ski. It was really easy to turn on the soft even in the ice. I found that even when it did get a bit icy it still gripped really well for myself. I'm not a very good skier but on this ski I do feel really confident and feel like it's helping me to improve my skiing a lot and it doesn't make me feel shaky on the steeper slopes. I even did black runs on it which I've never done before and I felt super safe on it. Overall after skiing this I think this ski would be really good for somebody that's not too confident in this skiing but also somebody that is quite aggressive like it's a good overall ski for everyone and everyone can have fun on it.