 Good to see you. OK, so first of all, give us the update on HDX and the stuff that you're working on. What's the core things going on right now here at the show? Oh, the initial experience. That's really interesting. This is what we do. We love high-jab, baby. We're doing our part, right, Dave? We had Pano on, who was talking about the Citrix Ready zero client thing was beautiful with the multimedia. So what's the reaction been from the folks? I mean, people love multimedia. I mean, the smartphones is all about, not even about emails, about experiencing life and what media can be shared with them. What's been the reaction from folks? So it is all about, you know, we think about the things you say. So I think what's really interesting is, you know, our ability to relieve the angst of HDX is all about. Yeah, I mean, it is an anxious moment for you. I don't want to give up my experience. And can you guarantee that it's going to be better, right? I mean, that's really the promise that you have to make to me, isn't it? You can optimize that experience. That's what that capability does. Dave, we were talking about Nokia yesterday. And, you know, we didn't make the direct comparison, but we said, you know, Nokia, when they had that massive market share in the phone, they had all these browsers to support. One of the things that you guys are touting heavily here is the diversity of the number of devices, over a billion different devices, you guys support. Obviously, the success of the apps and the app store is unprecedented. But you get the same problem, but it's not the same problem. You don't have your same hardware, right? So, you know, that's a challenge for a company to manage all the different devices. How do you abstract, wait, there's complexities. How do you make that adaptive orchestration, whatever you said, marketing term was, I mean, that's basically the complex stuff. How do you make all that work? And share the folks, the fear out there of, well, if you're just going to support all these devices, if I, will it always be supported? So that's kind of the fear of the community is, how do you address that for them out there? Well, there's no question that's a big challenge. And it also uses a lot of, and do the flash rendering on the end point, which we can now do with our flash redirection technology, that has a big way. So it's a combination of having that foundation that's good and solid, and then putting in these optimizations so that customers see a lower, total cost of ownership due to higher scalability. Talk about the user experience. The slogan outside of Musconi, we're here live at SiliconANGLE.com, we're at Musconi Center in San Francisco, California. The big artwork, we're gonna see a little bit of some of it here. You got the nice graphic images, but the core slogan is any device, any time, anywhere. And that's life. So it's not so much the desktop. I mean, we're desktop, we've been arguing, it's kind of an old term, but desktop is now life. I can't take my PC, physical PC, to soccer game, my kid's soccer game, but I can take my mobile device. So talk about that user experience and how you see that evolving and the role that virtualization and some of the tech that you're developing play in that. So iOS, Android, where's that fit in the roadmap? Hurry up. Come on, hurry up. You're under the gun, gun two of your head. Yeah, I mean, we feel like we pushed the envelope here too. We do high def a couple of years ago, this wasn't even possible. And when we're broadcasting this stuff, every now and then we have to reset the stream, right? Because the audio will get out of sync or it's just, it's challenging, right? It's not trivial to do high def stuff. Well, exactly. Right, so a lot of times people will say, oh yeah, we'll get a great network for you and you won't have quality of service and it's just, it's a challenge for us. Do you face similar challenges? Obviously, you must. What do you expect users to see with this experience? So we can go for, what John, two hours, nonstop? I mean, do you have any kind of limitations like that? Well, our two hours is more about the audio sync. We can pump video for hours. Do you have some similar constraints though? Do you have to reset every couple of hours or no, you just keep lasting through, right? Yeah, good. That's a good take. So what's on the roadmap? So we try to get Chris Fleck to talk about the roadmap but he's just so good, we never got there. So tell us what's on the roadmap. HDFaces thing was very interesting and I thought that was a cool product and we were speculating and Dave researches this area but I do all the speculation but he does too. But HDFaces, that's the competitor to Skype. I mean, you could say Citrix is going after some of that Skype business and now that Skype is owned by Microsoft kind of unifying their kind of play there. You guys are a big partner in Microsoft. So you got to deal with Skype, you got your own deals here. How do you figure that out? What kind of costs are involved? I mean, we're a small business. Can we hop on this technology or what does it take for us to get in there? I mean, these are just conceptually. I mean, do I have to put in a lot of infrastructure to take advantage of this or is it? Okay, but so that's some of those POC price points that you talked about. It's really for that sort of mid-size and up customer, is that true? Or you're saying, not necessarily. Well, you know, I gotta say, the outside. Well, not even pricing, but just the target. You know, who are you going after? We're seeing a 30% bandwidth production increase in landlinks capability. The surprising thing is it actually looks better on the screen. It all comes back to making use of the ability to render graphics on the end point. That is an increasing scalability. I think the relevance of what you're doing is so profound because if you think about, we're living in an end user experience marketplace now where you can think of almost like end user experience computing where people are hooked. They tasted, you know, iPhone. They see iPad. They see Android phones. They got mobility. I mean, I remember, you know, two years ago I went to CES at Las Vegas for the first time and never used my laptop, always had my iPhone. That's now commonplace. So people want more of that, right? It says demand. Demand's high. What's your, go to market. I mean, you're saying multiple releases, but how do you guys keep doing it? Is this specific development cycle? I mean, you run product management over there, so what? Great product management, I was gonna say. Yeah, it's like, take us through the life of what you go through because you guys are delivering some pretty good value there and that's going to be the key to success is these apps. And we talked to your service guy, a tall client and he was saying that the services business is changing because now the customers are directly involved. So these are end user apps. You're talking to customers. You really can't screw up. What do you do? You got to move fast and fix it, right? So how do you, you know, as a launching product, has it changed? Just share with us the insight if you can. You don't have to give us any confidential information, but you know, in the marketplace there, you know, they're happening very fast and it's a lot of fun actually, trying to anticipate where things are going and driving the roadmap forward. Well congratulations on all your success. We've been following all the success of you guys. We were talking to Chris about it recently about how you guys just got into the market with the prototype and then receiver's been so successful. Just came out of nowhere. I didn't come out of nowhere, but you guys built it. But like just the timing of everything clicked. So congratulations on all your success. So the HDX now and thanks for coming inside the cube. Thank you. Derek Thursland, director of product management, HDX. Thanks very much. Good to have you on. Okay, we're going to recap. So what we're talking about here at Citrix Synergy is about virtual computing. And the theme here is about end user experience. And we're seeing technology changing the landscape of our society, education, healthcare, government, just enterprises, the consumerization of everything as we wrote in a blog post last year. And this consumerization of everything really is anytime, anywhere, any device. And Citrix is at the heart of it. I mean, known for some online collaboration, not a big well known brand in that area, known in the open source circles with Zen, doing great stuff now, putting out a plan. It looks like a platform, it's like an operating system, very enabling. And Dave, I got to say, it's impressive. They got the triple threat. And the question is, can they execute? Well, and it's also, as Derek was saying, it's about the end user being able to feel as though that the promise that Citrix is making is going to be fulfilled and that experience is going to be fulfilled. And that's why people are so excited about HDX. Yeah, that's exactly it. I think the key to success is your end users are going to be happy. So we all understand there's some great benefits to the IT department. But the key to success is, does the user have the experience that they expect to get their job done? And with consumerization, we have that demand now to be able to use multimedia and our daily tasks. Well, I got to ask a question because I've been meaning to ask everybody, but I forgot what you just reminded me of with the multimedia stuff is gaming. I mean, social game, we heard from Zynga. They're on stage with you guys here today. I mean, Microsoft introduces their product and doesn't even need controls anymore. Gaming's graphics intensely. How do you look at that marketplace? I mean, obviously social gaming is one element. You got Xbox and other environments. Wow. What's happening with gaming? Because that's, again, that's putting play in the hands of not only just kids, but there's a demographic of gamers in their forties above that love gaming. And the gamification of our life is driven by mobility. Well, that's real interesting because when you get into that gaming, you know, you're talking about some pretty high end graphics capabilities, obviously, right? You know, DirectX and powerful GPUs. You know, it's no secret. We've been working very closely with companies like NVIDIA and with their next generation, you know, Fermi architecture graphics cards. And so, you know, we've been developing these technologies initially focused on business applications in engineering, in the medical sciences, in geospatial and so on. Very interesting to see how those technologies could apply into that gaming opportunity. Nice little hint there. I'll just translate that saying gaming's going to be big for them. Virtualization obviously powers and changes the game. And we've been talking about that in the server virtualization for years. And now desktop virtualization is at the edge and the device or consumption point, as the panel CEO said. When you look at the kinds of UIs that are going to be rolling out, I mean, gaming is one. What other environments do you see? Because what we're seeing, Dave and I are seeing in the trend lines is we cover big data. And one of the hot areas in big data is visualization. So obviously big data you really can't look at. It's just like matrix, ugly ones. But you know, all the things we've talked about and had demos with people on theCUBE, anytime we show a virtualization of big data, that's key, Zynga upstairs, big data play. We commented on that earlier. Where is that going in your mind? Because you have to not only have great graphics at the edge, talks about NVIDIA, the leader in graphics, and they settled the whole Intel lawsuit. So we cover that on SiliconANGLE, but big data and visualization, graphics UI. What needs to happen under the covers to make that real? It's just not about moving graphics to the screen, it's other stuff. Yeah, well, there's a lot to it. And that's our challenge is to be able to deliver those apps effectively. I talked to ISVs who are building these kinds of apps. Data visualization, whether it's in healthcare, for example, trying to convey all that information about a patient in a very graphical way. Data visualization, trying to convey that so the doctor can grasp it quickly. And so they're using some of the more advanced graphics technologies, which we're now supporting. You can envision this in business intelligence as well too. You got a wealth of data, you're mining. You guys got a goldmine, it's not just one vertical. You got every vertical has the requirement. Okay, well, thanks for coming on theCUBE. We really appreciate.