 Well, what it means is that mobile has now become the center of so many people's lives. And not only those of us here in the Northern Hemisphere, but in the Southern Hemisphere in developing countries, people living on less than $2 a day are getting access to mobile. And it means not just to have communication, but also to get access to basic needs services, health, education, water, electricity, banking. So how do we explore and how do we bring the different stakeholders together from governments, the UN, private sector, not just the mobile industry, but banking, health, education sectors? How do we all come together on this opportunity? I think the advisory board is focused on what's the sweet spot for the ITU. The ITU has strong relationships with governments. And so how can governments work more effectively with the private sector and civil society to unlock this opportunity? How can we identify barriers as we implement programs on the ground? For example, medical and mobile health programs, the opportunity around medical records that presents all sorts of new regulatory issues or mobile financial services. How do you help to identify customers so that they can be integrated into the banking sector? Or even when you do rural connectivity, what are the policy barriers and regulatory barriers and also policy incentives to build that out? So trying to work together and develop working groups on those topic areas. I think there's going to be a lot more specificity drilling down. One major new opening is a unifying, what we're calling an ecosystem framework. Looking at the SDGs, but recognizing when you have the SDGs, you have different actors in the value chain, starting off, of course, with the person we're trying to reach. And then the customer going backwards to connectivity. But then once you have connectivity, what are all the different services that can be built onto that platform? But then looking at governments and then the UN system, how they can enable all of that. And that's what it's a lot more specific.