 Okay, so what we're going to do right now is we're going to simply go in to set up, we're going to go in and set up our Facebook ad, but we're going to go through the first setup, the first steps that are required before we even get there. And it's simple, it's just setting up our custom audiences and setting up our custom conversion. So my page is to the left. Did you already change out the link? Did you already switch it to your custom link? Okay, cool. So just get coder link. You can cancel. Get coder link and then just open up that link in another tab. So just, yeah, perfect. So just copy that whole link, open it up in a new tab, and then do the same thing for the thank you page. So we need these two pages up. Okay, so these are the two pages that we're going to be running traffic to, right? So the opt-in, you have the opt-in and then you have your thank you page. So now what we want to do is we want to go to the ads manager and we want to set up our custom audiences really quick. So let's hit the three lines, go into audiences or it's a bookmark audiences, custom audiences. But yeah, there's your audiences. So we always want to create an audience around the opt-in page and the thank you page. So just hit the blue button, create audience. And we're going to get very specific on these as well. So custom audience and then website and then next. Okay, cool. So now what we're going to do is we're going to, the all website visitors, we're going to hit that drop down the events, all website visitors and come down to specific, the second one down. And then the retention, 30 days. Why don't you take it up to 45 days? Anyone that's hit this page in the past 45 days will stay in this audience. And then all we're going to do is get the opt-in page, copy, copy just the domain. No www, no HTTPS. Yeah, just that part. Yeah, make sure it's just that part. And then we're going to paste it in. And then what we're going to do, yeah, see, yeah, so just take away the, yeah, take away the www, yeah, all that to the left. Perfect. Okay, and then hit the drop down the blue. Okay, you're good. Okay, now scroll down and we're going to exclude. We're going to exclude. So we're going to make this audience very, very specific. These are people who landed on the opt-in page, but never opted in. They never landed on the thank you page. So this will be a good audience that you can always retarget. So as you, as you build it in the future, run it running out to it again, a listing another open house, you can retarget this audience again, because they never opted in. So same thing with events, hit that drop down and come down a specific. So you're always just going to match mirror the top. So, in fact, you know, I take that back, I take that back. It's actually, you're not mirroring the top because these are leads, the link that we're going to put here grab the thank you page. That's the link that we're going to put here. So I don't want to, I don't want to minimize it to 45 days. I want to max it out to 180. I think 180 is the max. Yeah, 180 is the max. So, and then paste in that link. And so now. Oh, yeah, it's just, yeah, so you got to always double click the link, but it's okay. I don't need this. You could just move that bar to the right. Yeah, so just paste it in with just, just the domain. Okay, so and then the title you're going to scroll down and give it a give it a title. And this is simply, this is simply 4310 forest ranch. Yeah, 4310 forest ranch. And then in parentheses, visitors only. They've only visited the page they never opted in visitors only. Okay, perfect. Create audience. Okay, that's audience number one. Audience number two is going to be our thank you page. So those that landed that actually landed on the thank you page. So create audience. Those are, those are actual leads website next. And then here, all you're going to do is website visitors hit the dropdown, go to specific. And then the max here, go to max it out to 180. So Facebook will keep that and then just paste in the link here. Thank you. Yeah, the thank you link the thank you page. And then, and then just give it the name so 4310 forest ranch, and then in parentheses leads. So Facebook will keep these people in this audience for the max, which is 180 days. And so in the future, create audience. In the future, this could be, this could be an audience that you exclude from seeing future ads, or it can even be an audience that you include in your targeting in future ads. From the day the property is only going to one person to one family. Right. So what about all the other people that actually opted in, but didn't didn't get the property. Show them another ad show them another listing, you know, so. But at the same time, I tend to not not do that when it comes to the lead when it comes to the custom audience of the lead, because running an ad to them is going to cost me money. When I can just simply email them, I already have their email. Right. So if I had a video if I actually did do a video so let's say for example you you did you did a video you put on your Facebook business page. And yeah, we're running an ad on it. But I already have that email list from that from from these leads from that audience right let's say let's say this happened last month. So so last month we ran 4310. We have an audience of leads. Next month we're going to run another open house. And again, one thing I'm saying is you can exclude them or you can, you can include them. I would exclude them. So, so I don't have to spend money on it and then I would just send that new open house to that email list, because now we have a list. And maybe in that email, hey, hey Dave, this Sharon just want to let you know about our new open house our next open house are up our open house we have coming up this weekend. I think I've been inquired regarding my one last month. But unfortunately it went to another family. Take a look at this one click here to view my video now. And if they click, they can go straight to that actual ad. As they click, you could just link them straight to that video on your Facebook business page. That makes sense. Right so it saved me on having to spend money I can just email them since I already have their lead. So what I'm trying to say is that you yeah exclude them so leads are is an audience that you'll you'll always exclude. You'll always exclude from from future ads from future listing ads or future open house ads, the leads. Okay, so, so that's good. So that's what we needed that was step one is creating the audiences around the thank you page and the often. Now what we got to do is create the custom conversion around the thank you page we got that Facebook know out of these two pages, the thank you page is the most important. That's the page we're trying to get people to the thank you page. That's the cost version. So to do that we're going to click on the three lines and we're going to go to or we can go to our bookmarks for sure. Yeah, so, so go to custom conversions. And then here we're going to just simply create a new custom conversion so we have this one on the buyer guide leads. Hit the blue button, and then we're going to just create another one. And the name of it going to give it 4310 forest ranch. And I would name it the same as I named the custom audience 4310 forest ranch leads. So you can you can totally name it the same as the custom audience. So always remember the custom conversion is only necessary for the thank you pages. And then custom audiences for everything else for the opt-in pages for videos. And so now we're going to scroll down to the blue select your own category. And we're going to come down to yeah hit the drop down recommended and then come down to lead. Okay, perfect. And then just go to paste in the thank you page link right there. Perfect. Okay, cool. So yeah, yeah, take away the take away that it just calls for just just the domain. And we'll click create. And then it's going to take us through a couple steps. So go to business settings. So, so really read that go back click on the other tap 15 to the left. It says instruction number one in business manager go to your settings to assign the custom conversion to your business at account. That's what we're doing. So now click on the other one, the business settings. So now scroll down to the left. We have wearing custom conversions. So now you're going to add assets and simply add it to the ad account. So right in the middle to the right, add assets to the right. Oh, right down the middle. Yeah, add assets. And then you're going to just simply connect it to your ad account right here. Okay, cool. So add and then now the next step. So we'll close out of this one. So we're good here. And then now the next step is go to web configurations in events manager go to your domain web configuration and add this to your custom conversion. So here all we're going to do now is click on your domain, which you'll see right here. We'll click on that one the one of eight. Yes, click on that one and then manage events. And then edit. Okay, cool. And then here's your custom conversion. So we're going to switch out the the buyer guide leads to the to the 40 through 10. Actually, you know what, let me because that's actually is this replacing the other one. Go ahead and put it back. Put it back to the to the buyer guide leads and then just simply just simply out of it. Yeah, out of it. And let's do. Yeah, let's do this one. But then it's showing as lowest priority. We're going to put 40 through 10 and click apply. And then yes, I confirm. Okay, cool. And then apply. Okay, awesome. We're good. So once this once this goes through, we can now go straight in and run the ad. So those are pretty much your two, your two steps creating the custom audience and then creating the custom conversion around around that. Thank you page. Okay, and then now click on the three lines to the left. And now you can go and create the ad. So as manager. Okay, perfect. So now we're going to just click on the green one. And then we'll go over here to leads, we're going to come down to leads and then and then continue. Okay, perfect. So now we'll just be taken over here. We're in the categories, you'll always go housing, the drop down and then just give it a title at the top as well. The new leads campaign yet delete that in 4310 forest ranch. And then in parentheses leads, that's the objective, the leads. Okay, cool. And then next and that's it. So that's step one, super simple choosing the objective which was leads and then going housing. That's it. And then here we're going to just simply scroll down. We're going to go to the website, we're driving it to a website and then your, your conversion event, excel one out, and then come down to your other one, which is the 4310 forest ranch leads perfect. And then we're going to just simply go in. Do we miss anything at the top, or did I miss anything. No, we're good. We're good. Okay, cool. So now we'll scroll down. And now here, all we're going to do is go budget. What do you what have you seen people spend on open houses because it's literally just trying to target people to come out. I don't, I don't foresee like spending a lot of money on it because I'm also going to have all of the open house signs on that day, but it's just really kind of drumming up. Really, it's kind of drumming up. Well, I don't know what are your thoughts. Well, not the cost per result you wouldn't go there but scroll down. It's a budget and schedule. So right. Yeah, so just go go go lifetime. And I would run it from when is it's next, it's next Saturday, not this Saturday, but next Saturday, next Saturday and I'm not going to start it till Friday. Yeah, so you're going to Friday to Friday or you're going to or you're going to go Friday to Sunday Friday to next Sunday. No, I'll go probably. Well, the open house is next Saturday. So I was going to go your calendar. Open up your calendar real quick. I was going to go. I was going to go. It's the eight. So I was going to I was just going to run it Monday through Friday. It's not really a lot of time but but you can. Should I go or should I go Friday to Friday. I would go probably what when is it it's it's it's the eighth it's Saturday and it's only one day. Yeah, I'd go Saturday to Saturday. So go from the first to the eighth. Yeah, from the first to the eighth. Okay. And maybe spend maybe spend maybe spend 10 bucks a day on it maybe spend 70 bucks on it if that was if that's in the budget. Like I would spend at least at least $10 a day on it. Okay, yeah, 75 lifetime and then change out the date at the bottom. We're going the first first and then and then what I would do to is I would start it. What times it end on on the eighth ends at 2pm on Saturday. I'd go to PM to 2pm. Got it run an even $75 based on the time. So 2pm to 2pm. Perfect. Okay, cool. Perfect. We're good. Okay, awesome. So scroll down. And then here what we're going to do is we're going to people living in or recently and people living in or recently in on this location. And let's go into your custom audiences real quick. Let's see the custom audiences. Click inside that box above real quick to the right in the middle custom audiences. What do we have in here we have the intro video that that's already ended right the intro video. Yes, go ahead and and retarget that audience retarget the through play. And then. And then. Yeah, that's it really the three ones still running. So that's good. So yeah retargeting the through play. Perfect. And then the United actually there's a buyer guide lead that's running right now. Yeah, it's still running though. So it's still running. Yeah. To retarget but the intro video and that's a decent one to put in the retargeting. Okay. So, so people living in and then so take out the United States, just hover over the United States and just put in the actual address and what I what I would recommend is is putting the actual 4310 forest ranch. And then just and just building it around 15 miles around the actual physical address. So go down to, yeah, keep typing until you see address, not place. Yeah, we want address. I keep keep typing. Ocean site. Yeah, see if you can. There's the address perfect. So it's ranch it's it's ranch way. Forest ranch way. Yeah, I guess it is way. Okay. Okay, cool. So 15 miles that's pretty that's pretty good unless you want to go further out but I don't know if people 20 miles away or driving in. I think I think I'll go, I think I'll go 25 25. Okay, cool. So you never know people in San Diego might be looking to move. Oh, yeah. Yeah, so 25 and then just type in the number, or you can do it that way. Perfect. Okay, cool. Perfect. So we'll scroll down. Yeah, we're good. Okay, cool. Now here's what we're going to do too is we're going to. Yeah, scroll down. We're going to come down to the placements. Go ahead and hit manual placements. Let's let's kind of narrow it in. So rather than putting it everywhere, just uncheck Instagram messenger, Instagram messenger and audience network. And then here the feeds. So just click on to the left, the little arrow. Yeah, click on that. And we're going to leave Facebook feed. Go ahead and leave Instagram feed leave Instagram feed as well leave Instagram feed and then marketplace leave and then uncheck everything else. All the way down. Okay, perfect. So we'll just have all all budget going into into just those three placements. What about this? Yeah, uncheck all of this. Budget targeting placement. All that is in the asset level step two. So now I'm on the third and final step. So select your Instagram account. We didn't actually name this. Should we name it? Yeah, you can name it. So click on it again. And then just give it a name and and and all I'm doing is just naming what happened below. Budget $75. Oh, 4310 4310 forest ranch. And then and then dash edit placement. That's kind of all we did. So I just I'll just briefly describe what happened here in this in this one step. Yeah, manual placement. Perfect. Okay, cool. And we're good. So next. And then here you'll just simply hit the drop down for Instagram and connect your Instagram account. Yeah, perfect. And then yeah, the title at the top you could just put force. You just put 4310 forest ranch video. Because it is a video right your ad. Is it a video. The video for the ad. Oh, actually is it on the business page yet. You haven't even posted it yet. No, I have it. So I just wanted to get all of this. So I would need to post it on. So what on my video. No, I'm sorry. Go ahead. So do I always have to post it or just can it just be like, or just be like this ad. Yeah, it could just be the ad you don't you don't always have to post it. Yeah, so let's just, let's just what do you what do you have planned for it a video or an image. I feel like it should just be an image. Okay, cool. So do you have the image right now. To be honest with you, it was just I was just going to screenshot this right here. Okay, let's screenshot that image. Yeah, let's just take the actual image not the screenshot but the actual image of the property. Yeah, let's just do that you have that file. So just hit as manager. Okay, yeah that one and then scroll down. And then, right. Go up a little bit. So right here create ad, and then you're going to simply manual upload. Yeah, scroll down single image. And then you'll see the, the ad media button right here. So ad media ad image and then just upload the image from your, from your computer. So upload, and then you'll just upload, upload any image. Got it. Okay. So for right now just put anything for right now. Any image just to just to get it published. Yeah, that's it right there. Awesome. Perfect. And then next, and then over here, we'll just simply add our. Yeah, I recommend it. Perfect. Or you can go original take a take a look at original. Oh shoot. No, you're fine. So, yeah, actually looks better. Yeah, click on, click on, click on edit original. Yeah, I know that's original. Yeah, that's full but what you had it on was square. Okay. Yeah. So, but that, no, that looks good there. That looks good there perfect because you hit cancel. Okay, perfect. You're good. So now scroll down. And then, and then the primary text, this where you just, you would write out the text now. And then, and then you would add your call to action button. Okay, so this is where and then, and then when I'm ready to publish, I just publish it. What happened to the picture. Yeah, because I think as you hit cancel, so it didn't even fully save, but hit the trash can to the right that little trash can. Yeah, just just do it over and then add media. Yeah, add image. Next. See right here. See right here. So, so if you go original, and then you were in recommended. Got it. Oh, I see it's square. So original, and then hit next. Yeah, leave the original. That's good. And then done. Okay, cool. So there, there it is there. So, don't update once you start typing something going to start typing something. It'll, it'll, it should populate. Again, so the headline is at the bottom left of the image. So the headline. Click learn more for all the details or click learn more for more details, or click learn more to RSVP, or click learn more. For all the details for all the details. Yeah, click learn more for all the details. Click learn more for by seeing photos. Perfect. Awesome. There's the image. Okay, cool. So now, see how that I see it and it and it's very it's a brief description. So what you wrote doesn't necessarily fit. Great. You can see it there to the right. So, so click learn more for for for details that I think that's good. Click learn more for details and then maybe put images photos or put any of that verbiage in the text at the top. Yeah, yeah. Yeah, so, and then scroll down. So now we just need to add our, our call to action button. So the learn more button is right there. So scroll down, and then you'll just click learn more. It's fine. And then scroll down. So the destination right below. So here you'll go website and then that's where you'll paste in the, your opt-in so grab your opt-in page and it goes right there. Perfect. And that's it. So it's only here where you actually put everything HTTPS www it's it's here in the website. Okay. So, so now, so now what is, so I have a question. What if you want to add what's if can you add more than one headline. You can and that's a form of testing. So, but your budget needs to be a little higher. So, oh, I see. Okay, I was just seeing all these other like, I saw like five up to five headlines or something like that. Yeah, when you're running it at a higher budget and when you're running it for a longer period of time, then you'll want to you'll want to that's a part of testing so testing headlines testing images. And audiences. That's a form of testing when you're running. And that's why I like, that's why it's it's these one off ads that are not, not even really the best, because it's just such a short period of time. A listing in an open house. It's such a short period of time of running an ad where you can't possibly get that much data. That's why I was wondering, like, out of all of the people that you actually out of all of the people that you actually do people even run listing and open house. Every now, every now and then and it's mainly my clients that that just shit money. You know what I mean where they just they're just crushing it and they got to spend marketing money. Right. So they're just that's what that's what I was going to ask you to so is it even worth it because I've never ran open house ads ever. The only thing I've ever ran is like right before hey, like on Saturday hey join me through my, you know, come see my open house and I give my tour of the house but it's really just to you know, put it out there is more PR than it is anything so I don't know how effective this would be to be. I'm almost kind of wondering whether I should spend money on this. I should yeah I would I would for sure because and to tell you the truth, you can even run it for a longer period of time. Like, like, most of my clients will focus on just one thing. Like, focus on just the seller guide, and that's it, or the buyer guide, and that's it. Yeah, I'm thinking that's what I'm thinking as well. It's both it's one, like it's literally one, like it's one pick one the buyer pick one, like it's just one it's not both. You know, so, so, and the reason for is because now now you get to put all your money into one campaign and run it for a long period of time 90 days for example. Yeah, exactly. And not spread yourself too thin, but but at the same time that's one strategy. This right here could be a strategy as well. What if I just run open house ads and get a shitload of people to opt into to my open houses. And although it passed already. I mean, it's still it's still a lead. I could probably show that person another listing. So I have clients that really run that that that won't I have one client right now Oscar. He's not running a buyer guide or seller guide he's only running ads on his brokers listings. And these are listings that are some of the listings are even already under contract, but he still has the ad running, and he's still capturing leads every day from it. And his first email that goes out hey Dave this Oscar hey thank you so much for inquiring a few minutes ago on this beautiful open on this beautiful listing, unfortunately it won under contract. However, I do have right so that could be a first email that went out. Led that person know hey sorry, but I still captured the lead off of the listing. Yeah, that makes fun. And so you just spend all your money and all your time just running that type of a campaign. So it's either an open house strategy and you're running with with this type of strategy from this point on or or a listing strategy or or the seller guide or buyer guide. So it's kind of makes sense, kind of up to you, but but but but the reason why these listings and open houses are kind of one off is because normally a person would only run it for a few days and that's it. And so, and so that's why the long it's all about the long game with which social media advertising it's all about the long game. It's not fast success for sure, but but it's the pixel it's the custom audiences. It's really that is what I'm paying for as well. And I need to make sure that those audiences get big. But if I keep running different campaigns and different products and different services than my, my audiences aren't going to be that big, because they're all spread too thin. Yeah, that makes sense. At the end of the day I really just want to focus on my, my buyer, my buyer guide, but go all in on the buyer guide. Run this one, run this one just so you can experience it and get some leads off of it and see how it goes. But but in the future, yeah, I would I would go all in with with your buyers agent and just promote the shit out of that buyer's guide. And would do really, really good focusing on all one strategy. Okay. And with your social media marketing with your offline with your word of mouth. Yes, Sharon can do it all. When it comes to our Facebook ads. That's the strategy. So, okay. So this will be in draft until it was I'm ready I'll just then I'll find I'll finish it all up and then it'll be ready to go for Saturday. Yeah. Because it's not it's not going to go live until next whatever next Saturday or Saturday. Publish it anyways, publish it anyways, just so it just so it's, it's out there and it's in line and then all you would have to do is come into so X out to the top left I'll show you how to come into it later. So and then X out or uncheck the boxes or you can just hit one selected one selected the blues at the top on just check them all. So you can just yeah you can either check the boxes to the left or or hit the X at the top one selected. Yeah just X out there X out there perfect and then now click on the campaign actually you're there. So now just check the box so that scheduled the 4310. So now in the future all you do is just check that box on the campaign tab that's where right right now campaign. So you would check the box and then you would click on the third tab, the ads for one campaign. So click on the third tab, and then you would come over here to the to the title click on edit. So right below the title 4310 frw video right below the type. So you'll click on edit and then you would come in here and change up that text. Got it. Okay. And then it would publish it here. Just on this step you would publish it. And that's it. Perfect. Remember remember when you publish it when you publish it if it gets stuck. If at the bottom it doesn't turn green. Then and it gets stuff I hit edit so as you watch type in anything scroll down and go back to the text and just type in join us open house Saturday, whatever. Now the green button lights up so click the green button. It goes blue. And then it goes green. If it doesn't go green, it got stuck. Right so that's when you'll open up another tab. You'll go back to the ads manager and you'll click the blue button in the top right here. Okay, review. I'll be blue. I'll be blue. So you push that click that and that will push it through. Got it. Okay, so whenever I'm ready to edit I edit the ads page, the ad site. Yeah, but check the box on the campaign tab. Check the box there so Facebook knows which one you're referring to and then and then yeah and then come on to the third tab. Got it. So check the box here then go here. But okay. That makes sense. Yes, that makes sense. And that's it. Run that. Keep me posted. And let's get your buyer. Let's get your next buyer one buyer guide one out after after this one ends. Perfect. All right, well we'll talk soon. Thank you. I'll be a message away. You're so welcome. Have a good one. Bye bye.