 Since the space is so crowded here, what works for me? I started creating content to put it easier. What I came on Instagram in 2013 and ever since I'm there. So I think be authentic for me. What always work, be authentic and follow your niche. There will be time where you would feel that, hey, the trend is changing, I should do something different. This is not working for me. Since how TikTok came, so everybody was doing videos, everybody was doing little wheels. That was not something which I would do and I was not being comfortable all the time. It actually gave a little hint to the brands I was doing because brands do follow the trend. So, but what I feel for long and for work for me very well was being authentic. I labeled myself as a luxury, nice style influencer. That worked for me. I might not get great B and great C brands, but the great A brands were always there and they knew that my audience, the kind of audience which I have are always gonna buy what I'm kind of promoting or you're creating that awareness about. So for me and these two words always, apart from my success, be authentic, be candid and just put yourself out there. Don't try to be something which are not. It's always gonna fail. Being authentic.