 My name is Dave Vellante and I'm a long time industry analyst. I was at IDC for a number of years and ran the company's largest and most profitable business. I focused on a lot of areas, infrastructure, software, organizations, the CIO community. Cut my teeth there and then had a CIO consultancy that I started and also a software company and then met my business partner John Furrier in 2010 and we started what eventually became Silicon Angle Media. The biggest area of expertise is I've been around a long time. So as a result of this I have seen a lot of transitions. Everybody talks about industry cycles and waves. I've seen many, many waves. Met a lot of industry executives and I have a little bit of an industry historian. I think the other thing I'd say is somebody once said to me that I know a little bit about a lot of things so when you interview many thousands of people probably five or six thousand people as I have over the last half of a decade you get to experience a lot of knowledge or you get to interact with a lot of people's knowledge and you begin to develop patterns and so that's sort of what I bring is an ability to catalyze a conversation and share that knowledge with others in the community. The Cube is really unique in that a lot of organizations will have vendor TV or sort of talking head TV and in those situations it's sort of planned and there's a next question and the Cube is a comfortable place. You come inside the Cube and we have a conversation almost as if it were a chance meeting and we have a discussion about a particular topic. The philosophy is everybody's expert at something everybody's passionate about something and has real deep knowledge about that something. We want to focus in on that area and extract that knowledge and share it with our communities. In terms of what people get from having the Cube at their event well first of all it gives them greater value so you have this event you're spending all this money bring the Cube and it extracts more value it creates more content. They want content and they want that content to reach new audiences and that's the great thing about the Cube. The Cube has a large and growing audience and it has multiple channels. Folks who have never heard of it before come in the Cube and say this is really cool what you guys are doing it's unique it adds value to the community and it adds value by really sharing information. I can't tell you how many people stop me at conferences or on the streets on our airport say hey I love your show people that I've never met before they say to me I know you you don't know me I watch the Cube I queue up your videos I listen to them while I'm on the treadmill you know it helps me you know learn expands my knowledge you know thank you so it's really an honor to be part of that community. This is Dave Vellante thanks for watching the Cube and for more information just click here.