 win-win things. It's their win-win. So is it that so many people see the market and other interactions are zero sum? Is there a good explanation of this? I think economics professors have done a very bad job explaining it. I think our politicians have an incentive to present it as zero sum because they want to play us off of each other. And I think that unfortunately thinking is an achievement and a lot of people never achieve it. And the reality is there are a lot of people out there who don't think. We want to think well of our fellow man, but a lot of people just don't engage in it. They have the capacity, everybody has the capacity. But all they have is a, you know, there's a perceptual level that human beings have that all animals have. We see what's happening. And what we see is iPhone $1,000.