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Fuld War Game 2009: Electronic Medical Records -- Microsoft team attempts Kaiser Permanente deal

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Published on May 28, 2009

In the war game simulation, The Battle for Healthcare Information, Columbia University business school students, playing the roll of Microsoft, had to respond to market pressures. Most important: Watch the resistance from the Kellogg team, playing managed care giant Kaiser Permanente, resist Microsofts aggressive stance as the Microsoft/Columbia team tries to piece together its 2010-2011 future strategy.

The Battle for Healthcare Information, held in New York City on April 3, 2009, is the fifth national war game championship organized and run by Fuld & Company, the global leader in competitive intelligence. In this public war game event, four top business schools predict the most prominent companies in the healthcare information technology and healthcare delivery industries will quickly move to create alliances and in certain cases merge with their rivals, to take advantage of the government push to adopt electronic medical records (EMRs).

Teams assumed the identity of four major healthcare icons simulating and stress testing their anticipated strategies to determine who will profit from the adoption of EMRs. The Obama administrations injecting $19 billion to kick-start this nascent electronic medical records industry just gets the players moving. It is no guarantee you will see universal adoption of electronic records in healthcare anytime soon. The teams included:

Columbia Business School Microsoft
MIT Sloan School of Management McKesson
Northwesterns Kellogg School of Management Kaiser Permanente
University of Pennsylvanias Wharton School of Business Allscripts

MITs team, simulating the McKesson strategies, won the war game competition based on four criteria: the teams strategic insight, accuracy in presenting McKessons strategy, creative ways it expressed McKessons culture and goals, and finally, its ability to project their strategic vision into the future. Last years war game on The Battle for the Wireless Internet, won by the Kellogg MBA team, successfully predicted a number of industry alliances.

For more information on this war game or about Fuld & Company, please visit www.fuld.com.

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