 Baw, what's up everybody once again this Brand Man, Sean and this video is brought to you by brandmannetwork.com because I signed myself. Now this video right here, the snippet that you have to see is talking about diversity. It's a subject that we've talked about a lot on this channel. But there was an interview that I did with TJ Chapman, BOB's manager and he specifically went into what BOB goes through as a truly diverse artist and I'll wait to the end before I get into some stuff. That's perfect because I would like to, I mean, you're the perfect person to ask because for me, you know, he's such a unique artist, right? And like he's very diverse and so many artists want to be diverse, like so many people say they want to be diverse and they aren't diverse for real, but he is like truly diverse. And I remember like, you know, the Cloud Nines and things like that and then, you know, the, it was a track that was, that would be on the radio everywhere and then I'll be in the sky. Exactly. Those tracks were like some of them were a little bit smoker. Some of them were a little bit more Atlantic to cater a little bit hood, then he'll have the ones that are more poppy or I treat the thousand s, but when he blew up with the nothing on you, right, that was straight pop. And what I saw, because I was just, you know, but it wasn't though, if it wasn't Bruno voice on there, it could have been urban and it went number one urban. True. But it was a universal sound, but go ahead. But from like a kid's perspective, and I'm just reading YouTube comments and stuff like that at the time, like you knew you had the airplanes and stuff like that. Like that, that introduced them to such a pop world. And then when I started to see just watching as more music got released from a comments perspective, I would see he might do something back more on the, you know, Atlanta hood or tight side sometimes. And then the pop fans will be calling him a sellout. And then I'll see, you know, and then the, you know, and then when he's doing the pop stuff, the hood people are looking at it one way, like, what is that like from the inside on some real shit right there? It's like, it's like as an artist. You work all your life to become a superstar. That's what you want. That's what you're working for. Bob come from the hood. You know what I'm saying? He don't come from no suburban night place of fan. You know, he come, he come, he come from Decatur. He come and that's what he, how he grew up. It just so happened that he makes worldly music. Yeah. And so when he got on, he just made universal song. He, he never wanted to be a pop guy, you know what I'm saying? And, and, and really that don't, it don't even sit well with him. You know, a lot of people always wonder why. Like, yo, man, you, you know, that's what every rapper aspires to be. But, you know, he wanted to be embraced by his, his people. And he just, he just made really big music. And, you know, it ended up becoming, it's a gift and a curse. Having all these different types of fans and being able to make all different kind of records and having all this success. The fan base is so huge and so diverse between the age groups to the cultures, to, to everything. It's almost impossible for him to make something nowadays that's going to go well with everybody. And, and so then it, it, it, it, it, you know, becomes something that you have to deal with. And people on the outside really don't, really don't get it. And they don't understand. And, and when you, the artist, you just wanted to make records. Yeah. Never, never tried to, you know what I'm saying? Never tried to do the only poppy record that was on the album that was like, okay, damn, this, this thing is, is, is pop. To pop was magic. You know, him with Rivers Cuomo, you know, it went double platinum. It might be triple now, but, you know, that was the pop record. Yeah. We did airplanes on BT with Keisha Cole singing it. You know what I'm saying? And so if you had Keisha on there over Haley, now that song because an urban field, there were universal records of what they were pop. It was what was put on them, they made them, it took them that route. Yeah. Well, yeah. So he never tried to do that. And so, you know, so it's been a gift in the curse. And, and to be honest, it's something that, you know, did he, did he, did he deals with like, and it's, and it's crazy. It's crazy from a management standpoint to, to know, no matter what he does and no matter how good it is, it don't matter. It's going to be a segment of people that's going to hate and bash, you know, and it's just like, wow, boy, that's just, that's just hard. It's weird. That's why I was asking, because I was so deep into it. And I would literally, I have a hundred before you say that before you say that. Let me say this because I just have for an artist that gets confusing. You know what I'm saying? OK, so you're making this sound and then your fans started talking about, hold up now, you selling out and this and that, and this ain't what you're trying to be. So now you're trying to make something to please them. But when you do that, you know, then you got these people over here and now bashing you and this is OK. Should have done if I do, damn if I don't. That's exactly what I was actually about to say. I know you're not. OK, I know how to interrupt it. That was it. No, that was. It was confusing me because I have a diverse like type of music that I like because of just how I grew up. It would be so many different types of my dad and I saw I could enjoy both sides and then knowing the journey of where he came from and all that stuff. So I'll be looking at comments. I'm like, bro, what do you mean, bro? What do you mean? But it was it's I always imagined that was a wild situation. And he came out with no drama trying to make a point. Like, you know what I mean? Like, there was so many. But yeah, I always wonder how like what that was. So that's why when I hear artists talk about being diverse, especially when it's truly diverse, like some people are stylistically diverse. You can do a lot, but you're still in this pocket like Tory Lane, right? He's like he might he can write and do anything. But it's stuff that he might write for people and do that stuff that's right outside the pocket. But as far as his music, he keeps it pretty much in a pocket, you know? And it has similar overlapping fan base. But like to just do it how Bobby did it. And like he never came out with that rock album that I remember was talking about. At least I didn't catch it and he's got it. He got all that music and he got he got a whole bunch of projects. That's all he does is record. So I imagine he makes music a lot. I just want to know for like for the airport and artists, I definitely wanted to get your opinion and your insight, which you shared a lot because I think artists don't know what they're what it actually looks like. We always they hear the message of organic so much and they hear the message of it doesn't matter, just make what you want. You can be diverse and consumers are not as trained for diverse music as you really think, like they just aren't. They are not they are receptive. Yeah. All right. So that's the snippet. And I definitely have some things that I want to say. But before I get into that, just want to remind you that if you haven't seen the whole interview, you can check out the entire interview by just Google searching. I mean, YouTube searching TJ Chapman, brand man, brand man, Sean, and that'll pop up because I don't know if I'll remember to put the link in the description below. But the things to actually keep in mind about this is yeah, we have a lot of artists that say they're diverse, right? But really diversity is kind of kept within a box, right? And there's still the same fans that you're speaking to. You're really just speaking to the same fans from a different direction. But when we get into diversity diversity, then you're talking about types of music and types of sounds where one fan base might hear it, but then you have a completely different side of your fan base that does not even relate to it at all. Right. And that's when we start to find these troubles. When you're a truly diverse artist, when you're a widely diverse artist, you have this conflict of interest that we talked about in this interview snippet. Right. And that's when you find a lot of trouble. That's what I'm trying to get a lot of people to avoid when they're starting off because if you put out some music and on one end, your fans are loving it, but then on the other end, you have these other fans that literally not just say, that's not the song for me, but he's selling out for creating this type of song. And then I drop another song and now finally, this fan base side is completely okay with it and they're back in love with me again. But now this other side of my fan base is like, yo, bro, we hate you or you're a sell out from their perspective. You're always going to be in this conflict and it's just a hard thing to work with, but even greater than that for artists aspiring to blow up. It's just a hard thing to ever create a foundation to blow up off of. Again, a lot of these artists that you see that are diverse, quote on quote, right, a lot of air quotes, they blew off, off of one song or one sound, right. And then they found other ways to get their fans to like them. Either it's the personality that they had that became larger than life, right. Or it's something like, let's say they create songs that have different sounds, but that those same fans like it. They like the content of it. It's more about the content than the sonics itself. There are so many ways to get around that stuff, but the more you focus on trying to be completely diverse and maybe you aren't as diverse as you might seem. And that's what I want people to think about as well, because some people, some people I honestly feel like after talking to some artists, they feel like they have to be diverse. They're aspiring to be diverse when they're not capitalizing off of what they already are, right. And then it's really just creating confusion in the music. And that's just the honest of guys truth, where sometimes you aren't super diverse. You aren't really good at a lot of different types of music, but you're killing it in one area and you're not capitalizing on that because it became cool and trendy to be diverse. Everybody wants to be diverse, but in the 90s, it wasn't this huge, cool thing to say, I listen to all types of music. But now you ask people, what do you listen to? And a lot of people say, I listen to a little bit of everything. But then when you go down and look and do their playlists and the things that they actually listen to based on their real behavior, they don't really listen to everything, right. And that's where your fans can throw you off. You see people like giving people big ups, right, and praising people for being diverse, but then you actually find out once you go be diverse, they don't really feel that way, right. And it's not exactly what it seems. So that's just something to keep in mind. There's no better way to see that other than what was in TJ at Chapman's interview talking about this real experience of what it's like, this real conflict of what it's like when you have a truly diverse, not just sound, right, but more so even a diverse fan base because your music is so diverse, it actually speaks to different people, not just please, it's the same people from a different way and how hard that could be as a career. Other than that, man, as always, this video is brought to you by BrandManNetwork.com. And if you like this video, go ahead and like button. If you like it, you might as well share it. And if you're not subscribed, you know what to do. Hit that subscribe.