 Well, there you go. Let's get more. Ashraf engineer is in Mumbai. He's vice president of content and insights for the global communications company. S M S L group. Um, Ashraf, great to have you with us on the program. Let's start with them. Let's start with this. Why is he so marketable? What does he got that is just everybody loves about him? I think just the kind of person he is. That's why everybody loves him. That's the first thing. The more important thing is such a story really is that of India itself. If you track his career, he came into the, he burst out of the scene when India began liberalizing. He has a very humble middle class upbringing and background and, you know, he just took the world by storm and he's grown as India has grown. His story really resonates with every single Indian, which is really why I think he means so much to every Indian. We were just looking at the numbers there. What some of these sports people are worth. I mean, he's, he's, he's making a lot of money. He's down on the list in terms of Tiger Woods and that. But if he's going out there with those people, I mean, in terms of global recognition, do you think? I think so. Cricket's been growing very, very big and of course India is making a huge mark on the world scene. In terms of dollar numbers, maybe he's not in the same league as Tiger Woods. But certainly in terms of recognition, in terms of, you know, appeal, I think he's up there very, very briefly. I mean, can he do it? Can he pull off a David Beckham now that he's retiring? I think, in fact, he can do much, much better. Sachin Grandt-Rindulkar has actually passed to become bigger than what he is now. I think given his stature in the game and what he means to India and so many Indians, there are a whole host of opportunities right from positions and boards and corporations in India, as well as advisory assignments with various other sporting properties that expect to come to India, as well as, who knows, maybe Sting's advising government on sporting issues. I think it's going to... Okay, short and sweet, but we have to leave it there. Thank you very much. Ashraf Engineer joining us live from Mumbai now.