 Live from Las Vegas. It's theCUBE. Covering Oracle's modern marketing experience. Brought to you by Oracle. Now, your host, John Furrier. Hey, welcome back everyone. We are live in Las Vegas for Silicon Angels theCUBE, our flagship program where we go out to the events and extract the signal from the noise here at Oracle's modern marketing experience show, the future of marketing technology, ad technology, software collaboration, customer experiences, all happening here. Kevin Akeroyd, under the leadership of him, this marketing cloud is exploding, bringing cloud computing, big data, and user experiences to the forefront. Big change for Oracle. Our next two guests are entrepreneurs from venture-back startup, Mintigo, John Bear, the president, and Tal Sagov, who's the co-founder and CTO from Mintigo. Highlighted on my talk with Kevin about one of the 900 integrated partners. So it's not just Oracle Red Stack, it's companies that are venture-backed. So welcome to theCUBE. Thank you, John. John, Tal, good to see you. Thank you. So you got to get up here. So you got a little Mintigo theme here, predictive analytics, the genies are here, predicting the future, that's the theme. So what's the theme of the show this year for you guys? Well, for us at Mintigo, our whole charter is to help marketers and sales teams find buyers faster. And we do that through data, John. And so marketers love creativity and everybody loves to dress up. And so at Mintigo every year we have a theme and our whole team dresses up and this year it's the genie theme. So predicting the future, the magical leads come out of the woodwork through your data platform, is that the... That's what we do. So I think one of the most exciting things that's happening here at the show with partners of Oracle like Mintigo is the technology and the data are all coming together to help solve the business need. So I've been a CMO as you know for more than 20 years and one of the biggest mysteries for CMOs is what's going on in their pipeline and in their lead generation system. And that mystery exists not only for CMOs but also for sales executives, sales teams and even individual account executives. Marketing's spending a lot of money to build the brand and build the pipeline and sales isn't always getting the results they're looking for. So there's a lot of frustration with the existing system and together Mintigo and Oracle are working to kind of break through that barricade of lack of data and bring intelligence and data as a bear for more efficient marketing and lead generation. Well you guys came up on my talk with Kevin because it really is about technology and how CMOs have a digital stack now and this is an IT like problem but they don't want to be IT people. Tal, you and your co-founder, Jacob who I've interviewed before in the past we've talked about this before. You guys come from a background of data science nothing to do with technology. You were hired to find the bad guys in surveillance so you have that kind of understanding of how to look at signals and connect the patterns and use things like data science, machine learning, algorithms to do that. So you got our attention, right? So this is pretty cool. So now you said to me, I remember this, we interviewed you we just flipped the model. Instead of finding the bad guys you find the good guys, sales leads. So talk about that. I mean that's science now. Talk about the science behind Mintigo. You're the CTO. This is some of the magic that's happening with Mintigo and how does that fit into Oracle for an Oracle customer because you can't do it alone. You guys have an interesting product but where does it tie into the customer, for your customer? So it's an excellent question, John. We heard before from Kevin Ackroyd how marketing is moving from manual to automated to predictive. And this moved me being a CTO I'm excited to see the role that technology now plays in the modern marketing field. And referring to what you said about intelligence the way I positioned Mintigo is actually we're an intelligence service for marketers. What we do is we find the right information that's out there, we clean it for them. We make sense of it and we bring it, serve it to them as insights that can be actioned upon. And for me the key is not only getting the knowledge but also making it actionable for the marketer and helping him reach the right decisions, take the right actions and provide the right input into sales. How much automation do you guys have right now in your platform? And how much is manual? And then what was the last phase? Predictive. So manual, automated, predictive. Do you have to do a little bit of all three? Is it a mix and match? Is it a fully turnkey at this point? So our platform we believe in full automation. We're a product company. We're not a services oriented company. And what we are best at is building platforms. And what we like to do is basically teach our customers how to make best use of the platform in order to be self-serve and be able to generate the right kind of impact in marketing using those tools. So John, you got the big gun over here, Tal and Jacob, both geniuses. But that is what the world we're living in. I just talked with Merkel and they have evolved from performance based marketing to having full on platform. Obviously from the search side, they got performance based, CPA, cost per acquisition kind of days. Now to a full global agency. CMOs though, don't want to be technical. They want to make sure they have a platform that has folks like Tal in there doing all the magic. They want it abstracted away from them. That's a trend we're hearing. So you have a CMO and a CIO and maybe a chief digital officer in the mix now. So how does it become easier from the CMO? Because they still got to do all the creative things and reach one to one marketing and do all the things CMO wants to do, deliver value, get more sales. Yeah, I think it's a great question. And the way I look at it is having gone through several of these innovation cycles in marketing and marketing technology. What's going on right now with marketing automation and Salesforce automation CRM, because of the data that's available and the tools like Mint2Go that can do the automated predictive intelligence for you, there's a revolution that's occurring that's not unlike the revolution that we all experienced in the early days of Google and placing Google ads. John, when I first started working with Google almost 20 years ago, Google would send two young salespeople to my office in Sunnyvale. They were right there in Mountain View. And those two young people would say, John, what kind of ads would you like to place? I'd give them the type of ads I like to place, my keywords, and they'd come back 30 days later. With the results. But once Google automated the whole search process, they put up the Google AdWords capability, I went right to my CFO and I got a credit card with a $50,000 limit. And suddenly I was placing my own ads. And because the machine was doing all the work for me, I could see real-time intelligence, real-time reporting, and it was magic. So really Mint2Go and others are trying to do the same thing. We're hitting a new wave of similar metaphor with data. Absolutely, so now marketing data, frankly marketing data and intelligence is the new currency in a marketing department. Like, we're also excited about branding and things like that, but at the end of the day, especially in B2B marketing, you have to sell something. You have to sell something. And the way you help sell something- That's the ROI. Is find your buyers faster. And the way you find your buyers faster is to provide your sales teams with something that really is going to give them unfair competitive advantage. And that's really through data and intelligence. Can you give an example where you guys have been successful with Oracle and what the outcome was? Yes, absolutely. So Oracle, as you know, John, is a customer of Mint2Go. So they're deploying our technology internally. We're also a very big partner with Oracle Marketing Cloud. And in their case, they're using Mint2Go to not only segment their pipeline and do effectively predictive lead scoring, but they're using it to add marketing indicators and sophistication to those leads to help their salespeople start conversations that are not without information. The sales conversations are much richer and they're finding more like-minded customers to close faster. So what should a customer that's out there that might be a prospect for Mint2Go, what are signals that they should be contacting you guys? What are some of the areas you're winning that have been, hey, I should have called Mint2Go or where do you get involved? Where are you being successful? Where do you integrate well with a customer and how do they know they should call you? Well, I think for B2B marketers in particular in the high tech segment, Mint2Go can help them really shed a bright light on their own DNA. What types of accounts are they targeting and winning? What types of buyers are their most likely repeat customers and how can they use data to apply that? So if they're feeling like they don't really understand their segmentation, they don't have enough information in their pipeline and they're not understanding why they're winning and losing, working with Mint2Go can really shed a light on this whole story. So how do you guys compare with the competition? Obviously you get the gold, Mint, Minting the deals, Minting the leads. You also have predictive scoring and you put that out there. How do you compare versus the competition? Well, we're known for three things, John. First is we love our customers and so we have a proven customer success model with large enterprises like Oracle, like Red Hat, Getty Images and others. Second, we are an award-winning product. So there are a lot of, let's call them, consulting-like software companies out there that are doing a lot of custom work. We're not one of those companies. We've built an automated machine as Tal described it and the idea is to let marketers engage with that machine, just like they would engage with a Google ad system and experiment with it and run models. And I think third, we're sharing our data. So we'd like to say our data is your data. We have arguably the largest treasure trove of B2B data in the entire market and once we sign someone up as a customer, we share it with our customers very transparently. There's no black box with Mint2Go. So can the Cube get the data? Do we have to pay for it? No, we have to ask Tal then. Tal, Tal. We'll discuss it afterwards. Of course he's not going to say yes, he's live on the Cube. What's your take on the competition? From a product perspective, you have a different view. Obviously, you're into the product and the architecture. John just said you have a leading product. How do you see yourselves versus the competition? So the way we design the product is like I told you, for self-serve is a fuse for our customers. What we would like to do is help make them successful using their own teams and for that we built the operation to support it. So we source all of our own data so it's available to our customers without any licensing issues and we built the modeling infrastructure so that it's completely self-serve. You don't have to be a data scientist in order to build a model in Mint2Go. Do I need to have a CRM to work with you? Typically you do and typically you should already have some kind of marketing activity, right? Going on in some marketing automation. And after you've got that, then the question you should start asking is how do I get consistency, efficiency, and how do I own my numbers on those platforms? Well, I'm going to wish on a star here for the Mint2Go platform data. A little wishing, well, where are the genies in? Here they come. Special presentation on the Cube. Okay, always happening in Vegas. You don't know what's going to expect on the Cube. So John Furrier, we have a special gift for you. So Lisa, if you would please put that on him. He's got a hat on. We got to make him a genie because the feather has to go up. I think it's a really good look for you, John. And it's another memorable moment. This is not on my contract. Here in the Cube. So thank you, John and the Oracle Marketing Cloud team. All right, that's the wrap from today. We'll be right back with more tomorrow. Here live at Oracle Modern Marketing Experiences. Have a nice day.