 Live from Orlando, Florida, extracting the signal from the noise, it's theCUBE. Covering Enterprise Connect 2016, brought to you by Oracle ZDLRA, Vonage and Cafe X. Now, your hosts, John Furrier and Peter Zantesonio. Okay, welcome back everyone to special presentation of theCUBE at Enterprise Connect 2016. First, a shout out to our sponsors. We would not be able to for our sponsors Oracle, ZDLRA, the Zero Data Loss Appliance from Oracle, and we have Cafe X and Vonage. Thanks for the sponsor. Go buy their stuff, they're awesome. Oracle, Cafe X, Vonage, thanks for the support. We are here on the ground with theCUBE. I'm John Furrier, then we're in Westman. It's president and CEO of theCUBE. Welcome to theCUBE. Thank you very much for having me. So the video is the hottest thing that's been around. Obviously, you can be in the consumer space. You're seeing Snapchat, you're seeing all these things. You're on every device, every phone. Mobile is the key thing. But video conferencing has been one of those things that's been around. It's been like Cisco's been out there with telepresence. And a lot of people complain about it being too high end and good for board rooms, I guess, but like to really get down to the consumerization, a new video model's emerging. So I want to get your thoughts on that. Is this space of unified communications going to bring that consumer ease of use to video? So I think you're a spot on because what is actually happening is people that are saying that I can be at home, I can do FaceTime, I can do all these consuming consumer devices and using video, why can't I do it at work? And as you say, you have all this big telepresence thing that I have in the board room, but then it costs whatever a million a dollar. What do I do with this? How do I take it to my day to day? So I think that now it's happening. So as you say, it's happening now in the UC world and it's happening also in other words. Today only we announced that the NCR has chosen video to provide their ATM integrated telemachine with the video because that's the way that they want to serve banks, want to serve their customers. There are so many other applications that are coming when people want to be video enabled. So video with the why, where our company is enabling a lot of solutions, some of them within the UC, some of them outside of the UC world. So video is one of those things where there's been a couple of inhibitors. One band with broadband, whether it's fixed wireless or spectrum wireless or direct ethernet connectivity and cost for the devices. Give us an update on those fronts. Obviously costs are going down more is law and whatnot, but what's that dynamic today? So what is very interesting and always was the big limitation was the issue of the bandwidths. So today when we are in the offices and we're even at home we have good bandwidths. The problem is whether you go outside, whether it's on Wi-Fi or cellular network and this is where really video is shining because this is with our special technology we are able to deal with this fluctuating of bandwidths up and down and how to bring the best quality to the people also on mobile and wireless networks. So you have secret sauce? We have a secret sauce, we have more than 115 patents around this secret sauce, what we call video router and this secret sauce is working very well. And this helps the edge device, if you will, whether it's a teller, phone or internet of things surveillance, I'm not going to imagine a zillion scenarios. Exactly, so it can support any device that you can do, so we are the enabler, we are not those that will invite a new phone, the new car, the new drone, the new ATM, but we enable those that want to add visual communication or visual collaboration to those tools to have it to their customers. Talk about who you're disrupting right now. Obviously I can imagine some of the big guys like say Cisco and others, who are the big players out there that you're winning against and are you winning and how big are you winning? Give me examples of some wins. So we are competing again, some of the companies that you mentioned earlier, some of the traditional players, some of the very big players, we announced some of the big wins only in the last few weeks, few months, we announced Bloomberg, as you met them a couple of days ago, Bloomberg is a big user of video, they replace one of the traditional providers from before and roll it out across all their organization. We announced couple of weeks ago also that Xiaomi, the third biggest phone manufacturer in the world, or mobile manufacturer in the world have chosen video when they wanted to add a multi-party FaceTime solution like Apple, but just higher quality, high resolution and a multi-party. So we are playing in different grounds and in different ground we compete with different companies but when people really want high quality, they go to video. So I got to ask you a question because most consumers like us who don't have a big budget, we're not going to break the bank, we don't get deep pockets, are looking for a high quality system whether it's us doing our CUBE media from our inter offices, but the average consumer can relate to used cases. A Skype video call and Google Hangouts. Great concept, my friends are there, I could maybe do a FaceTime, but the quality sucks, it's really bad. I mean, and it's like statically and jumps around, I mean, that is just really, really poor quality for a seamless experience. Are you guys solving that problem in terms of tech and do you see that going down to the consumer? I saw, I think this is exactly where we are dealing with. So, but not everybody wants to pay for it and when we have some of my sales organization come and say people are not willing to pay for it or people are good enough with Skype, I say if it's good enough for them, if it's free, it's good for them. We focus on companies on verticals that quality matters. Therefore, healthcare, financial services, federal, Department of Defense, our main focus because those are people that can't afford that it will not work and it will not work in the highest quality. When you are getting consultation from your doctor, you don't want the call to be disconnected before it told you what you have. I amputated your ear off, I didn't mean to do that, sorry, the bad video. But this is a good point, free is good. If it's good enough, no big deal. So I got to ask you, are people breaking the bank with the solution? What's the price points? Can you give some order of magnitude, levels of cost to get in and get that high quality? So first, price is very difficult, it depends forward but video is a software-only company. Always was disruptive the prices in the market since our inception 10 years ago and so today. So we are trying to build a scale, the right price and the right solution for our customers. Well, I think you might have a good prospect in the queue. We don't have deep pockets, maybe we can do a little trade barter. We need better video, you're watching out there guys, we'll get the video for you. But this is where the market's going. People want that table stakes. Are prices going to come down? Do you see your prices coming down, dropping, line extensions, product features? Can you share some roadmap? I think that there were some other items in the market like rooms, video, as you say, and the room service that prices went significantly down. But when you look at the complete solution, I think that people get what they pay for. So we are focusing on people that quality matters for them so we try to put the solution, that the comprehensive solution will be the right for them. Either they want to use it on their own cloud or on their own perpetual, on their own premises or they want to go with their own plow. Who's the ideal target customer for you guys? Who's the buyer for you? Who's the persona look like? Who's the ideal for your solution video today? So the ideal persona is somebody who is delivering the service. So, of course, IT is very important. They are building the security and everything. But those that are really getting what video care have to offer are the business people, though the medical people. So in healthcare, we have the chief medical officer are very important to us. In the banks, the chief digital officer or the head of digital banking, these kind of people that are looking at the multi-channels are very important for our solutions. So it's basically where business, their business model depends upon it. That's where you guys get involved. Okay, so it's a V-I-D-Y-O video and it's video.com. Thanks for coming on theCUBE, really appreciate it. Good luck. Thanks for watching. We are on the ground here at Enterprise Connect. Thanks for watching.