 The ability to regularly communicate with your audience over time is really important. I'll just tell one quick story, a campaign that I contributed to. Every one to two weeks I had an email with an update about what was happening. What was great about that is the things you're going to learn from your funders. They were amazing. And what that entrepreneur was able to do was able to connect with so many people who could make suggestions or resources to make their process more efficient and more effective.