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Using Neuromarketing to Customize Your Entertainment

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Published on May 2, 2012

Complete video available for purchase at: http://fora.tv/2012/03/28/The_See-Thr...

President and CEO of NeuroFocus Dr. A.K. Pradeep explains how his dry wireless full-brain EEG could be applied to customize the consumer's entertainment experience.

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Breakthroughs in neuroscience, technology and big data now enable companies to know more about their customers than ever before. Is this creating a more innovative and efficient global marketplace? And what are the opportunities for finding new connections and building stronger relationships?

Ideas Economy: Innovation will explore the role of governments, corporations and individuals as drivers of innovation and will develop prescriptions that lead to lasting progress and prosperity. Conference attendees will engage in a lively examination of current political and economic policies around the world, develop a keen understanding of how the forces of globalization affect the ways companies innovate and manage innovation, and discuss what individuals can do, not only to energize their own creative and intellectual potential, but to develop jobs, improve company earnings, and contribute to economic growth around the world.

Dr. Pradeep founded NeuroFocus in 2005. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with numerous patents for its advanced technologies and a blue-chip client list representing the top companies in many Fortune 100 categories.

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