Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on May 20, 2013
As part of VEVO’s CERTIFIED series, will.i.am describes the making of “Scream & Shout,” which features Britney Spears. He breaks down each scene, and speaks about the overall tone he was looking for when conceptualizing it. He says it’s a “ strong, simple, minimalist, very effective video.”