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#55SecondsToLive - The most innovative Twitter campaign

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Published on Oct 26, 2012

Subscribe to the channel: http://goo.gl/0R2Xq

This is one of the most innovative & creative campaigns that we ran for apparel brand 55DSL from the house of Diesel.
In this campaign which is hosted on a microsite (http://www.55SecondsToLive.com/) we asked Tweeps to tell us what they would do if they had "55 Seconds To Live", with the hashtag #55SecondsToLive.
The campaign has generated 5,000,000+ impressions and we have had 3000+ tweets with the hashtag already and currently show the best tweets on our website after moderation. The microsite has had 5900+ unique visitors spending 1.30+ minutes on average.

Subscribe to the channel: http://goo.gl/0R2Xq

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