 What is up everybody, welcome back to the channel. Shout out to Becky, shout out to Rebecca, shout out to the RIP Realtor. You guys finally saw one that gets it. Gosh man, I'm telling you man, I cannot express this, you know, I cannot stress this more than I already have. I'm freaking beating over, you know, the heads over a lot of you guys. And I'm like, man, someone wake up, someone get it. This is what it takes you guys. This is what it takes to take your real estate business to the next level in 2020 and beyond on social media. This is what it takes. I'm gonna walk you through a simple funnel that will end up capturing more leads in your local backyard than you could possibly handle. And I'm gonna kind of give you some context of where this is coming from and the strategies that I lay out, you know, for my clients. First of all, I've been doing this for a very long time. 2016 is kind of when I started consulting real estate agents, but my whole online marketing and internet advertising background started in 1999. So I've been doing this for a very, very long time, you guys. So what I do now is I have a passion in helping real estate agents capture local leads and build their social media brand fast. This is what I call step three, step four and step five in my book, The Social Real Estate Agent. And if you haven't got a copy, get a copy. The social real estate agent.com, five steps to implement on social media to capture more leads and build your personal brand fast. This is step three, four and five, okay? And when it comes down to it, I tell my clients all the time, I'm like, look, social media is obviously a huge, huge deal. Obviously we need, if we're building a business at these crazy times, we need to be online. We need to be on social media. We need to have some type of online presence. I just truly believe that the majority of the people who are following you on your LinkedIn, on your Twitter, on your Instagram, on your Facebook page, whether it's your business page or your personal page, I'm truly convinced after speaking at thousands of you guys and also just from knowing this type of stuff, I'm convinced that 99% of our friends on our personal pages, business pages, whatever live across the country and don't know you. So as you start to go and post stuff, your listings, your open houses, and you start to really bring your business onto social media and you're posting organically, the majority of the people that are seeing it live across the country. They're not buying in your local area. They don't live in your local area. They're never moving to your local area, 99%. Now, if you're on Facebook and you have 300 friends, okay, maybe the majority of those people live in your area, you know them, they're your family, they're your close friends, but that's if you have 300 friends. If you're building a business today, you probably have 3000 friends. You probably have 2,700 people on LinkedIn. You probably have, if you're a huge, if you're building something on social media and you're active, you probably have 3,500 followers on Instagram, whatever it may be, it doesn't matter, 99% of those people don't know you and they don't live in your area and they're never moving there. So what I consult on today is the importance of running Facebook ads, the importance of getting the attention of your local area. So forget about posting all over social media. No one cares. We need the attention of our local area and how do we do it, okay? I teach Facebook ads. I teach real estate agents how to run Facebook ads directly to that local backyard, but I'm gonna kind of give you some simple strategies and some simple tips on how we're gonna do that, okay? The first video, and this is for people that are doing video, and if you're not a video person, I'm telling you right now, man, you better freaking knock it off. You better step into it. You better step your game up. You better pull out that phone and start doing some videos. You guys are so knowledgeable on this topic of real estate. You know more about the buying and selling of residential real estate than 99% of people in your state and in the country. I truly believe that. You may not know more about real estate than someone that's been practicing it for 45 years or maybe a hardcore investor like a Robert Kiyosaki or a Grant Cardone. They may know a little bit more, right? These multi, multi, multi millionaires that made their money in real estate. But if it's not someone like that, a guru, you know more about this stuff than 99% of people. That's what I truly, truly know to be a fact. So pulling out your phone and doing simple videos, educating people on the process of selling, educating people on the process of buying, right? And taking all your knowledge and turning it into simple, short form videos that were recorded on our cell phone. That's the strategy. And to take a simple video like that, post it on your business page and start running weekly Facebook video ads to your local audience, to your local area, to your zip codes, to where you're farming. That's it. Mic drop, I can stop the video now. That is the ultimate strategy. Now here's a little bit more to add to it, okay? Here's how it all boils down. Now this video right here is an intro video. It's what I consult agents on and I say, okay, the strategy is to run a weekly video and to pick a topic whether we're gonna focus on the process of selling and we're gonna start doing short form video and educating our local area on the process of selling or we're gonna educate our local audience on the process of buying, pick one, okay? Now, overall, your overall business, you have every trick, every freaking strategy. You have so many things rolled up in your bag of tricks, right? You know so much. You can help with short sells, you can help with foreclosures, you can help anybody get out of any rut, right? When it comes to residential real estate, right? But when it comes to Facebook ads, I want you to focus on one topic, one topic, okay? You're not gonna be a jack of all trades. You're gonna focus on one topic. If you're a listing agent, okay, cool. Let's focus on selling. Let's focus on educating people via weekly videos on the process of selling. Now here's the deal. As I got done mentioning, the majority of the people that follow you don't live in the area. So that's why a lot of you guys are posting organically. You get very few engagement because no one lives in the area. So when you're posting on your personal page and you got 2,700 friends, 99% of them don't live in the area. So they don't care about your advice. They don't care about your listing. They don't care about your open house. What I'm referring to again, the strategy is a weekly ad. So as we start to get the ball rolling, the very first video should be a video of you introducing yourself. This right here is a video of Becky introducing herself. And I'll link this to the bottom of the page here. So you'll see this, you know, you can click on it, watch it at your own time. But this is the first video. Now I want you to picture this as four weeks, okay? It's a four week campaign, one ad per week, okay? And again, what I'm really, really saying is that this is all you should be doing. So thinking you need to be all over social media, thinking you need to be doing Facebook lives, Instagram lives, posting on LinkedIn, posting on Twitter, doing crazy dances on TikTok. Rather than thinking you need to be omnipresence that way, again, the reason why that does not work is because you're a local business owner. If you were a nationwide brand, building a social media personal brand all over the place makes sense. But if I'm only closing deals in my backyard, those are the only people that I care about. Those are the only people that I need to get the attention of. And how do I do it? Facebook ad, that's the bottom line. That's why we have to run a Facebook ad is because we're a local business. That's why. Now, although you can help anyone relocate, I get it. But if we're building a business, I'm not gonna hold my breath on that. I'm not gonna depend on that on a referral or maybe one of my friends that I'm connected with on Facebook that happen to live in Nebraska and I'm licensed in Florida, I can't hold my breath thinking they're gonna ever relocate, right? I can't do that. So I have to do something. I gotta do these income producing assets that are gonna actually give me an ROI today. And it's a Facebook ad. The first one is an intro. Pull in at your cell phone and introducing yourself. Taking this video, running it as a Facebook ad and targeting your local area. Let me show you what happened. Targeting your local area, running a Facebook ad, targeting that local area. That's exactly what Becky did over here and got over 7,000 people who literally live in her backyard to view that video. This is Facebook ad number one. So again, we're looking at it as a four week campaign, right? That's Facebook ad number one. Facebook ad number two, we're now gonna start focusing and on three and Facebook ad number four and five, six, seven, eight every Facebook ad from this point on. Again, the strategy is one per week. From Facebook ad number two and on, what we're gonna focus on is sellers. Becky is gonna be doing a weekly video educating people and this is again, short form video, keeping it simple on her cell phone at home in her home office. Very, very, very simple, not produced, not majorly edited, none of that. Keeping it simple. This is social media, you gotta dumb it down, okay? So for video number two and on, Facebook ad number two and on, she'll be focused on educating people on selling, what it takes to sell, renovating your kitchen, renovating your bathroom, flooring, a new roof, paint, exterior, interior, all these things that you guys know would bring value to a property and increase that value is valuable information. You guys know this stuff, maybe adding solar right before you plan on selling or maybe a few months prior so that solar can now bring added value and now we have the ability to list it at a higher price. This type of stuff you guys know, man, but I just know by speaking to thousands of you, 99% of you fear the camera. I'm telling you, you have to get over it because here's what could possibly happen and I'm gonna walk you through her entire funnel. This funnel is available for you guys. I have a link right below. I packaged up the entire funnel. I did it for Becky and all she did was plug it in and edit and made it her own. The same funnel is available for you guys right below. All you gotta do is set up your 14-day trial, import the funnel and it's all yours. Schedule a call with me, we'll jump on. I'll help you with it all. It's all yours, but let me kind of give it to you from a 30,000 score for a view and just kind of walk you through the actual funnel so you can really see how this is gonna really explode for Becky and how it can explode for you. Here's the deal, Facebook ad number two and on. Again, she'll be focused on educating people on the process of selling, short form video, okay? Now, if you don't have a listing, if you don't have an open house, here's the strategy. It's only before when you don't have that because if you do have a listing, then you're running a weekly ad on the listing, okay? You're running an ad on a listing and taking them here. Let me show you. So for example, if you're running a Facebook ad, let's just go over here and let's just look at a random ad. Let's just scroll through our newsfeed. We're seeing what our friends are up to, seeing what everyone is posting. And as we scroll down, scroll down, scroll down, we come across a sponsored ad. Look at this, website for rotors. This right here, I'm telling you, a website is the last thing you need. What I'm gonna show you is a webpage. That's the difference. That's the biggest difference. That's the reason why the websites that you guys currently have with your broker, none of them capture leads, or at least 99.9% of them do not capture leads. They're just beautiful websites. That does you no good. That's 1990, like you don't need that no more. We need a landing page. So for example, if this was an actual ad, which it is, but let's say it was an ad on a listing. There's the picture of the listing. I come down here, I click learn more, and I go straight to a page like this. Get instant access to the price and photos of this property. Homes in this market move extremely fast. Schedule your private showing before the bidding war begins. A few bullet points, view all 17 photos now. That's how you capture a lead for a listing. Now, if we don't have a listing, right? Let's say we don't have a listing. We don't have an open house coming up. So just like the listing landing page, there's also an open house landing page. So if I'm promoting an open house, let's say today's Monday, we have our open house coming up this weekend. I'll start running Facebook ads. So week number two, for example, that would be my ad for the week. Seven days, I'm running that ad and I'm promoting my open house. I'm doing a video. Hey guys, this is David. I'm a listing agent with Remax International. Just wanna introduce myself and tell you a little bit about this listing. You guys are already doing this stuff, right? I'm not telling you anything new. You're already doing this type of video based content type of post. All I'm saying is you need to be running an ad, a Facebook ad, taking them to a landing page. That's the game changer. When you bring them to a landing page, they can click the button and you capture the lead. Now, what if we don't have a listing? What if we don't have an open house? Here's what you're gonna be doing 10 out of 10 times. So you're not always gonna have a listing, right? You're not always gonna have an open house. So to keep the ball rolling and to capture more leads and you could possibly handle every single day, all day, 365, what you're gonna do is what Becky did. What Becky did is she simply created a seller guide, a simple seller guide to start capturing leads in her local area who are interested in selling, okay? So as we roll out this first video of her introducing herself, we then get 7,000 people to view it who all live next door to her down the street. We now run Facebook ad number two, retarget everyone who watched Facebook ad number one and more, but we for sure retarget them with ad number two, now focused on finding sellers, focused on giving away our seller guide. So at the end of her video, when she goes and rolls out video number two and on, you call to action at the end of the video. That's what I'm saying. This is how you guys are gonna find listings. This is how you're gonna brand yourself in your local area. You're gonna educate me via video, a short form video. At the end of the video, you're going to say, hey, and by the way, guys, if you would like to download my free 2020 seller guide, click Learn More, it'll take you straight to my page where you can download your free copy. Talk to you soon. So as you roll out Facebook ad number three, Facebook ad number four, the last 10 seconds, that is the call to action. Your entire campaign, your entire social media presence should evolve around this seller guide. The Facebook ad campaign to anything else, like it needs to evolve around a seller guide, one page where you can capture the lead. Now this person happens to live down the street because I'm running an ad to them, right? And they watched my video, that's how they got here. So as I'm educating people, as I'm bringing people value on the process of selling, don't think everybody knows about real estate, they don't. You know more about it than 99% of people. I'm telling you, man, this is a fact. So as you start to bring this type of content and start to educate people rather than pitch them, your call to action and your educational based weekly videos that keep showing up in people's newsfeed that live down the street from you, your call to action is to get them to download their seller guide. And I keep, I always tell people, I'm like, dude, who else would download this if they weren't interested in selling someday? Like why, if I don't even own a house, why would I need your seller guide? If I was 17 and all I wanna do is play Xbox, why would I download your seller guide? Like the only people that would be downloading this is someone who's actually seeing your videos, getting value from your weekly videos, they live down the street and they're interested in selling someday. They may be interested in selling now, they may be interested in selling in the near future but they're downloading your seller guide and boom, right when they get there, they're now a lead and they're now in your CRM. Here's how it all boils down, okay? So the moment I come to her page, download your free step-by-step guide to selling your home. I'll walk you through the process and I'll explain how we customize our plan to you. I click the button, first name, email, send me your tips, it then takes me to this page right here, where it's Becky again saying thank you. Let's listen to this real quick, crushed it. Do you understand you guys how powerful this is? It's a simple funnel, okay? Now, if I go and click this yellow button, it takes me straight to her calendar where I can schedule a call, okay? But here's what happens. The moment that person comes over here, they hit the yellow button, they opt in, they're then taken to this thank you page, right away I receive an email. Here's it right here at the top. Becky, your custom marketing plan. I click on that, seller guide, seller's guide tips. Quick little base email text. Here goes another video. Click here to watch my newest video. Now, she's bringing even more value. This is email number one. She's bringing even more value on what she can do. So now she's gonna paint me a picture step by step over the next few days via email all because I downloaded her seller guide. Now over the next week or so, she has a handful of emails that are already preset, ready to go out, that are objective based, where there's one objective in these, two objectives actually. Two objectives in these emails that will start to follow. So this is the first one that I just got today, right? I just downloaded the seller guide. I just got that today. And then tomorrow I'm gonna receive another email educating me even more on the process of selling. And the two objectives, objective number one is to continue to stay top of mind and bring value to that lead. Number two is to get them to schedule a call. So in each email, what she's doing is she's taken me to a separate page. I clicked on the email. She brought me to the second page where again, it's her on video now educating me on flooring, how important it is to have new flooring or nice flooring or clean flooring. That's what this short video is based on. And now again, at the end of this video, she's telling me to schedule a call. You guys, it goes from a landing page to a thank you page to me receiving the email with the seller guide and a video to simply watch here again with more value, more education and the ability to schedule a call. And on the backend, I use Cartra, we use Cartra, Becky uses Cartra, let me show you Cartra. Cartra, this is the fortune day trial that I wanna share with you guys. After that, it's $99 a month, but you only need it if you're running Facebook ads. And to make a long story short, to say this in closing, you have to be running Facebook ads. If you're not running Facebook ads, you're gonna continue to throw spaghetti against the wall to see what sticks and I'm convinced nothing is sticking. So this right here is what we need. If we're running Facebook ads and getting the attention of our local audience, we need landing page software. Cartra just happens to be the best one under the sun and the most affordable. With Cartra, it comes with my landing pages, the ability to make as many pages as I want, listing funnel, open house funnel, seller guide, buyer guide, I can make as many funnels as I need. It comes with my email auto responder. So again, right when I opted in, I received an email right away. And guess what, over the next few days, I'm gonna be receiving more emails. That is the email auto responder. So it comes with the email auto responder and it comes with the actual calendar. Those are the three things you need, you guys. If you're running Facebook ads, Instagram ads, YouTube ads, any type of ad online, you need to take them to a landing page to capture the lead. You need to nurture that lead via an email auto responder. And in your emails that are going out, there needs to be a link to your online calendar. That's how you do it, you guys. If you're not doing that, you're making this way harder than you need to. And I guarantee you're not capturing leads. You're not where you wanna be in your real estate business. This is what it takes you guys. Again, right below, you'll see a link for a 14 day trial. Set up a 14 day trial. And then also right below, you're gonna see a share code. So here's what you're gonna do. You're gonna set up your 14 day trial. And then all you're gonna do is you're gonna log in and over here to the left, you're gonna click on my campaigns, okay? This is how you're gonna import the share code. So the share code you see right below, this is how you do it. You log in, you set up your 14 day trial first. You log in, you click on my campaigns, you click on available campaigns over here to the right, available campaigns, and you're gonna simply click on this green button right here. You're going to click import and right there, that's where the share code goes. You paste in that share code that you see right below or you see it in the description. You import that share code right there. And once you import it, you're gonna hit next and then that funnel, the landing page, the thank you page, the calendar, the email list, the email sequence, that entire funnel will be imported to your account. But here's what you gotta do. You gotta do one last thing, actually two last things. You're either gonna click on my campaigns and you're gonna see that funnel or it's under available campaigns after you already, you know, import the share code. You're gonna come over here, I think it's right here under my campaigns, but you're gonna click on the three dots and you're gonna accept, okay? This one's already been accepted, so it's not showing it. But again, it's either under my campaigns, you'll click the three dots and accept it, or you'll see it over here, available campaigns. Look for that funnel, click the three dots and accept it, okay? You have to accept it first. Once you accept it, then you refresh the page and then you're gonna click on the three dots, one more time and you're going to deploy, okay? That's all you're gonna do. Once you deploy it, you'll have everything, you'll have, if you come over here to my communications, you'll see the list, okay? Let's do this. You'll see the list right here. If you hover over communications and click on sequences, you'll see the sequence, the handful of emails that are programmed and ready to go out, okay? If you click on my pages, you'll see the pages right here. You have, there'll be three pages. You'll have the opt-in. You'll have the thank you page and then when they go and schedule an appointment, they're taken to a call confirm page. These are the three pages that are gonna come along, okay? And then in my forms, you'll have two forms. You'll have one form, which is the opt-in form, the seller guide funnel, that's the form that they fill out, which is this one right here. So when they come to the landing page, they click on that yellow button. This right here is the form, okay? So you'll have the form for the opt-in page and then you'll have the form for the calendar. So as they come over here and schedule a call, this right here, this form that they're gonna fill out, first name, email, phone number, now they're scheduling a call with you guys. That's what I also brought along with it, with the entire package. So you'll see form right there and then you'll see my calendar over here. So everything, the entire funnel you guys, I'm gonna put a red bow on it, package the baboi up and send it your way. All you have to do is click on the 14-day trial. So set up your 14-day trial, click on that link, import the share code that you see right below. And then what I'm also willing to do is give you all my time for free. So once you do that, import the code, click the link below, schedule a call with me, I'll jump on a call and I will literally walk you through all this free of charge on my dime. I will give you my time for free. I just wanna help you succeed. I'm tired of seeing agents spin their wheels. I'm talking to thousands of you guys, in fact, just to prove my point and really prove this to you guys. Over here on my personal page, again, I wrote a book about this, the socialroolestateagent.com, pick up a copy. But over here, I talk about this in my book. My 5,000 friends, you guys, 4,999, whoa, that's how crazy this is. 4,999 are real estate agents. So as I mentioned, I started this whole online marketing journey back in 99. In 2010, I became a lender and I was in the mortgage industry from 2010 to 2016. That's where I met a ton of rotors and I just knew that the majority of them were not leveraging social media. In 2016, I'd leave mortgages to start helping you guys and consulting real estate agents on all this stuff. So since 2016, I literally started requesting real estate agents by the thousands. I took all my real friends off, my mom, my brother, my cousins, my aunts, my uncles, all the real friends that I have in life, my old classmates, I literally removed every single one of them. The only one who's still on here is my wife. That's the only one. 4,999 are all agents. I took all the real friends that I have, put them on my Instagram and filled up this one list with 5,000 agents, 4,999, right, whatever. But you can come over here to public lists. You can look at every single friend. Every single one of them is an agent. So this is what I've been seeing since 2016. I've been seeing how thousands and thousands of agents are posting their listings. How thousands of them are posting their open houses. I've been seeing it by the thousands. To this day, since 2016, I've spoken to thousands of you guys. So don't think that you know exactly what you're doing right now. If you're not capturing leads, if you're not getting the attention of your local audience, please humble yourself and take my advice. Allow me to help you. Like allow me to help you. This one software is worth it. Facebook ads is the only way you're gonna do it right now until some other magic platform comes along where it's this affordable and I can target my local area. Okay, cool. We'll work on that then. But until now, you guys, Facebook continues to dominate. It's the most affordable. It's the most effective. Everyone and their mother is scrolling through their phone right now looking at their newsfeed. They need to be seeing your Facebook ad. Okay, so when we don't have a listing, when we don't have an open house, it's a buyer guide or a seller guide we're focused on. And in this case with Becky, Facebook ad number two and on, she's focused on giving away a seller guide and capturing interested leads of people who are looking to sell. That's the bottom line. And as you fill up this CRM, as you fill up your CARTRA account with just thousands and thousands of leads in this CRM, you start to build up this list over here. So as they opt in, they're then put on this list, right? As you start to fill that up with hundreds and hundreds of people, man, that all live in your backyard, these automated emails are going out every single day on your behalf, educating them even more, nurturing the lead even more, building the relationship even more and getting them a schedule of call. So my whole ultimate vision and dream for all of you guys and wish for all of you guys is for you to be waking up every damn day to a full calendar. That's what I'm trying to get all this, get you to see here. The entire thing can be automated from the moment that that Facebook ad goes out, it's running to your local audience 24 seven while you're sleeping. People are coming to your landing page. They're opting in for a seller guide while you're at dinner with your family. They're receiving automated emails because you have this sequence set up. They're receiving automated emails while you're out there with your kids having fun. People are clicking on the link to your calendar in your emails to schedule a call while you're out there busy closing other escrows. The entire thing is automated. So the branding effect is unlike anything else and it's these simple software tools that allow us to make it all happen. So again, you guys, thank you so much for stopping by. Thank you so much for taking the time. Click the link below, set up a 14 day trial, import the share code, this seller guide. Let's start here. Again, either a buyer or seller is the same thing. But in this case, I have a seller guide that I want to just import to you guys. I want to just give it to you. Set up the 14 day trial, import the share code, and then schedule a call. I mean, I'd love to chat with you. I'd love to help you put all this together and just help you get off to the most fastest start possible. All right guys, so this is where we're at in 2020. Step your game up and start getting the attention of your local audience. I'll talk to you guys soon.