 Your personal brand is how other people remember you. It's how you want to be perceived by other people. Like when you walk into a room, how do you want people to think about you? What do you want them to think about you? What do you want them to think about you when you've left the room? What do you want them to say about you when you're not there? What do you want people to think when they see you, when you show up? How do you want them to communicate about you in a consistent way? Well, that's what your personal brand is. It's how you consistently show up whether you are there or not. If you don't have a message that's going out to other people when you're not there, then you don't have a brand.