 Australia has made significant progress in tobacco control over the past decade, including the introduction of plain packaging laws in 2012. However, new challenges have emerged, such as the rise in popularity of electronic cigarettes among youth. To address this, the government has proposed several measures, including updating graphic health warnings, standardizing tobacco pack sizes and filters, and banning menthol and flavorings. Additionally, the government has endorsed a national tobacco strategy 2023-2030 which includes additional supply-side reforms. These reforms are expected to reduce smoking rates and protect future generations from the harmful effects of tobacco. This article was authored by Becky Freeman.