 Hello and welcome. We have with us Mr. A.S. Sundaresan, joint MD and CEO of J.A.S.W. Payne's. Hi Mr. Sundaresan. Hi, nice to get connected. You just launched a film, a digital film called Planet Home. Tell us a little about it. You launched it during the download. What was the plan? So, I mean the first thing was to submit, you know, connected, empathize with the entire, you know, ecosystem and more so our consumers, stakeholders, et cetera. Wall or lockdown at home and, you know, in some way, in the recent past, the home itself has been a planet. But the larger idea was like, you know, it is these times that typically gives each one of us an opportunity to introspect, to see, to observe what is happening and why it is happening. And our brand idea was about thinking beautiful. And we felt like, you know, it is these times that really gives an opportunity for each one of us to be that much more thoughtful at home, as well as with our community. Because, you know, that is what can always bring about positivity and bring about, you know, a positive change to what we are, as well as what we would like to be. And it is keeping in that in mind that, you know, we felt like that could be nicely captured in the video like this, which talks a bit about what is happening outside the home, as well as what is happening at home and how little acts of thoughtfulness are really making it better. You know, this is a time where, you know, you really don't have a choice, you don't have a control over the consumer purchase cycle. So what is the meaning of putting out this ad? Is it just going to be awareness and just being relevant at a point, you know, where everybody is grappling with this crisis? Or eventually, are you looking at, you know, this resulting into good sales for the brand? Everything is completely shut down now. You know, it is in terms of at times like this, when we send out certain communication like this, then the larger objective is to say, it's just something fun way as to how does the brand look at a situation like this? And what is it, as a company, probably keep in mind, and we would urge everybody connected with us to keep in mind. So that's the idea. Of course, it is certainly not done with a very straight objective, like, you know, will this increase sales? No, that's not what it is. It's more about how are we looking at this thing as we are going through as a brand? That's the idea behind it. And tell me what are your key learnings from the lockdown? So the key learnings from the lockdown is I think the speed and the, you know, and the way the entire ecosystem is responded to a challenge like this, which is facing each one of us, but it is not just not facing us individually, but the community and the world. And how everybody has sort of aligned and said, like, yes, this is the best thing to do. And, you know, so I think that is something which is very good. The way we are able to still stay connected and the ability to communicate even when we all are locked down at home. I think that's a great thing. So with sort of reinforces that like in today's world, if we want to end up with the help of technology, et cetera, we can actually take things across to a wide set of people fairly quickly rather than having to actually go and stay and stand in front of them. But even without that, we can put across a lot of things. I think that would be one of the key learnings in terms of saying that we are all connected and therefore we all can come together. But at the same time, you know, we can keep communicating very effectively if we want to. I think that's that would be the most single most important learning. It's just come out of this. And what kind of consumer patterns are you preempting right now? What are you seeing for your and an important industry? So, you know, like we are, you know, we have two legs of the business, but the larger part of the paint industry is consumer facing. And therefore to that extent, you know, whatever we are feeding and whatever we are sensing as what the consumers will be doing, which is actually there is, there is a kind of intuitive deal that yes, there would be some conservation in terms of how consumers would spend, what how they would like to, they probably cut off on discretionary stuff, spending and therefore consumption, et cetera, may get affected. It is something which most industries are talking about, especially consumer facing industry. So I don't think we will be any different in terms of that. But but having said that, and also have an alternate perspective and we feel that is also important from a consumer point of view, which is there is going to be a heightened consciousness about the hygiene and how clean are the home and the surroundings. And before I believe that is something which will certainly trigger a certain bit of actions for consumers. If they've been postponing painting, they would probably pick it up and rather get it done and live in, you know, not so clean surroundings. I think that is something which certainly would happen and we would do anything that is going to be helpful to support that. That's one. And the other thing which we see is in terms of consumers would also be that much more careful about who comes and works at their homes. And therefore to that extent, you know, how does this entire ecosystem of people who go and apply or do the painting job. I think that is something which consumers would be that much more careful about and they would, their expectations probably would go up a bit in terms of how they come and do the job. So, so these are two things which one clearly sees as what would be emerging trends once the markets open. Interesting. Tell me another thing, you know, as a brand, what is it one thing that you should not do at this time? So, you know, the one thing which we should not do is, you know, as an industry has been a bit more of a push kind of an industry. You know, the companies push stocks and then stock up the retail and then like let them sell it sometimes, you know, they take one, two, three months or so. Right from the start, we started about a year back our approach to the market has been saying, you know, in today's world where everything can be reached very fast and serviced very fast, our focus has been more on the second portion. So, so far as the entire retail is concerned, we would continue to do that. We should not do anything to go and push too much material than what is required, but we should certainly look to service the market very, very, very effectively and very quickly. So, the way to put it, the stocking of the dealer and the retail is not what should be the focus as we go out. But in terms of how effectively we are able to service the market, that is something that should be in focus. So that's what we will look through. Having said that, are you going to increase your spends on digital? You just launched a digital film. Are you going to, you know, move your spends from television and other mediums to digital now? Digital has always been an important part of what we have been doing. And, you know, to the extent that the television would take time to probably come back with content because right now I think that is also something which is very severely affected so far as the entire television is concerned. So, is digital a play a much larger role? And we see that going up. We are still in our early stages. I would not be able to put this thing number in terms of how much would be digital, but clearly digital is emphasis in terms of using digital as a medium to reach consumers will be quite, quite significantly enhanced. At least in the next quarter or two as they say here. And last question, what would be your message to your consumers at this point? So, the first thing is would urge all our consumers to say stay very safe in a complete line with the way the government is at least suggesting as to how to take care of themselves and their family because that's very important. And as we open up, we would certainly urge them to look at taking care of whatever they can do about their home and surroundings in terms of making them safe, high tech, clean so that easy to maintain because those are all going to be important because it's not just a lockdown. I think it's going to be an extended kind of fight which is going to be there against this pandemic. So that's something which we would encourage them to do. I like it happens after any such adversity like this. We would certainly look forward to consumers not being wary and holding back once but I think we would expect them and we would encourage them to see how much life can come back to normal because that's going to be important. For us as an industry, but I think as an economy because it's very important rather than to really overcome this thing because certainly there is going to be a huge economic cost and load to this on the individual families as well as the economy. But the best way is to get to be more positive, more active and see what each one can do to really help things bounce back. And so therefore to that extent, we would encourage them to be active, be positive, co-spend and take part in those activities which all become that much more safer as time goes. And let things bounce back to normal as quickly as possible because that is what I think will be good for all of us. And to that extent like say one thing which certainly we would also like we are also looking to do is to see, we can work with the, I earlier talked about the concern which consumers may have about the applicators and factors. We are going to be working with that set to see how they can be better prepared so that the consumers are able to take to painting because that happens in the house with lot more care and comfort. So that's something which we would also be working very closely with our contractor partners. So like you mentioned, I think we should all do our bitch to set the economy back in motion and stay positive, most importantly. Thank you so much for speaking to us Mr. Sinharesan. Thank you, thank you so much.