 And you said a beautiful anecdote in your presentation was stop thinking about planting and stop thinking about growing. Can you explain that a little bit? Yeah, I think the big message we want to send out to people is we should stop just thinking about only tree planting. It has to be tree growing. Because as I said before, tree planting is an event. It can happen today. If there are seedlings here, we can plant and grow. But tree growing is a process. It's a sustained engagement. That's why we want governments, we want NGOs, we want research centers, we want players in the landscape to think about the growing process, not just the planting, which is just wonderful.