Talor Zamir- Google AdWords Expert




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Streamed live on Oct 28, 2013

Get to know Talor Zamir on Google+: https://plus.google.com/1159033194226...

Today I have the pleasure of being joined by Talor Zamir, who is a renowned expert in online lead generation for attorneys. Hi Talor, thanks for joining us today.
So, to start this off, tell us a little bit more about you. Who is Talor Zamir?
I have been a full time internet marketer, internet entrepreneur since 2007. So, my background before that was in real estate. So I guess at this point I would call myself really a pay per performance type marketer where you know, I'm only interested in a win-win, so I know I put my money where my mouth is and everything I do gets real, measurable results, so everything is completely tracked. I know dozens and dozens of businesses that have created multi million dollar businesses just out of Google alone, Google and a couple simple landing pages. It's really quite amazing. I know we're going to talk about that in just a minute. So I don't want to get too ahead of myself but you know, this is what I do. This is what I do for a living. I enjoy it and I'm happy to share some great tips and strategies that have worked for myself and many of my clients here today.
To me there's no question when it comes to attorneys and other local businesses as well. You know I've worked with cosmetic dentists, mortgage brokers, I've worked with dozens of different types of local businesses and attorneys are definitely my favorite and I've had consistent results over and over with attorneys, so that's something I'm very proud of. In general though, you know, Google, it's hands down the number one way to generate new high quality leads that turn into clients. Really, anyone who's been involved in any type of sales or marketing or growing a business, they know that there's a huge huge difference between you trying to cold call someone or try to search for a business, and between people who are actually searching, finding, and calling you. It's night and day, and obviously the best way is to have people searching, finding and calling you. I have clients that are spending you know, $30-40-50,000 a month, people are like, "No way! that's unbelievable, how do people have that kind of ad budget?" And it's like, well, when you spend $10,000, you make back $20,000-$30,000 or $40,000 or whatever the numbers work out to be, and it all varies by niche and location and all that, but when you have a positive return on investment, you want to spend as much money as you can. There is no advertising budget. With Google Adwords, what's amazing is, you can literally do a test, you can test, hey, I'm going to spend $100 a day for 5 days, and for $500 you can stop and see at the end of that week, say hey, how many clicks did I get, which keywords are people clicking on, how many leads were generated through the tracking number? Always use tracking numbers so everything is completely tracked. It's very real measurable results, and there's really three things that could happen.You do a $500 test run and your potential upside is huge. So, either you do extremely well, you spend that $500 and make back way more than you invested and at that point you're like alright, let's turn on the faucet, let's jump that budget up to 5 grand, 10 grand, how much can we spend? You know, I have clients that say to me, "Hey, can we spend more? Are our ads running 24 hours a day?" Either you'll get incredible results, or you won't get incredible results. You know when it comes to local businesses I see a lot of the time that they get really good results with Google Adwords, assuming that the other pieces of the puzzle are all in place that we're going to talk about here in just a little bit. That's just some of the things that I love without going on for too long, those are some of the reasons why I love Google, specifically for attorneys and for other local businesses.
It sounds like Google Adwords is the opportunity for leads because it is very targeted buyers, you're able to track your results, and effectively do some testing. So it sounds like a tremendous opportunity and obviously, you're an expert when it comes to using Adwords to generate leads for attorneys.
We'll talk about some of things on this Hangout and obviously I do webinars, and I do have a training program, and you know, I do offer, obviously, my services. I don't see how anyone can be in marketing or want to grow their business and not be focusing on the number one search engine in the world that's only growing more and more, and that all your hottest prospects are searching on. I don't understand anyone who's not interested in pursuing that and taking advantage of that.
So, clearly, Google and Google Adwords is one of the best opportunities for generating leads. On our next video we're going to talk a little bit more about some of the specific techniques and tricks that people can use to improve their results using Adwords campaigns. http://youtu.be/jQOXsdBJBQI

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