 Hi everyone and welcome to JSA TV live here today on the floor of ITW at National Harbor and joining me is Ben Edmond, CEO and founder of ConnectBase. Thanks for joining us. Thank you for having me. It's a pleasure to be here. Yeah, what a pleasure. I mean, it's we're only on day one, but I already just before this interview some news hit my inbox and I'm excited to very timely here, I think, to share that with our viewers and to talk about, well, why don't you tell us? Tell us what the news might have been planned from a tiny perspective. Maybe. I love it. I'm excited to share that we acquired Last Mile Exchange and it is a fantastic combination between who ConnectBase is and what we just acquired to create the first real global platform out there and excited to share more. Yeah, and so it's been a big year of like busy last few months for sure, but sort of what does this mean for your current customer base and the LMX network? What does all this mean, bringing that together? Sure. It means a couple of things really succinctly. One is reach. When you look at our customer base, which is predominantly North America and their customer base, which is predominantly Europe, bringing those two things together brings global reach for both sides and the ability to have an American operator reach out into all the great things that LMX brings to the table and vice versa as a Last Mile Exchange customer that was automating a tremendous amount already across Europe, now being able to reach into North American networks, which is very complex and very fragmented. It really brings a lot to the table on both sides from a reach perspective. I think secondly is just the simplicity of doing a very hard job. Our customers have a hard job of participating in the market, building networks, winning customers. It takes a lot of resources and now with one platform they can plug in and reach almost 400. Yeah, amazing. I mean, if this isn't big enough news on its own, it's not the only thing you've been doing, right? I mean, you've been busy. What are some other highlights for over the last year? Well, there's a number of things. ConnectBase has been a growth engine for ourselves and for the market. We raised capital in the fourth quarter, $22 million, oversubscribed round, bringing in new investors, leading the round. Digital bridge ventures led the round and all of our existing investors also participated. So the new capital, making an acquisition, and then, oh yeah, by the way, we've built a lot more capabilities and brought on a whole bunch of new customers as well. So it's just this constant investment in what our ecosystem is all about. So, I mean, it's a lot and you're doing a lot. You're obviously busy and succeeding in a lot of areas. And I mean, as we sit here on day one of this show and I know that you, no doubt, have a pretty full agenda for the next few days. What are the top things that you want to be, the conversations you want to be having with your network here? I think it's really centers around three things. One, from existing customers, how to speak to enable them to do business when we're not in the room. The reality is more of the world's going digital. They need us to fulfill how each side needs to monetize their networks and buy networks. So making sure our existing customers, wherever they are in the world, understand how to have a conversation with a new supplier, an existing supplier that's using ConnectBase, how to ask the right questions and onboard them. Two, at 400 or so networks that we're serving today, there's still a lot that we haven't addressed yet. We want to onboard those new networks into the ConnectBase ecosystem and make sure we're telling our story why we are a great return on investment, why we help monetize their network, why we enable them to securely do the things that they need to do. And then the third is really just an advocacy for the ecosystem to digitize and elevate how we do business. We don't get looked at as an industry as the best customer experience and ConnectBase is on a mission to change that. So what's next then? Once you leave here, you're focused on the year ahead. What are the priorities? Yeah, ultimately we have to prioritize, but the short answer is more. We are in our early innings of a massive growth cycle. We want to be a platform that is known throughout the industry across every continent because network is ubiquitous. It is how the world plays. It is how it learns and how it works. It's how people are doing what they do to entertain themselves. It doesn't work without connectivity these days. It is our job to help reduce the friction and how connectivity works and elevate the industry. So true. Again, being here is such a great start for this with all of the right people, a lot of the right people anyway here to have these conversations. So any further notes on this as we wrap up and as you think about the week and then the year ahead? I think if you look for some of the things that we're rolling out to the market, we're introducing things like near-net automation on the right-of-way, where customers can do these things themselves, things that we had to do for people over the last seven years. We're putting those tools in their hands, elevating our global footprint to now over 2.4 billion locations, all exciting initiatives that will help people sell more or buy better. Right. Amazing. Ben, thank you so much for joining us. It's always a pleasure to catch up. It's my pleasure. I appreciate the chance to be here. If anyone's interested in learning more, don't hesitate to go to our website at ConnectBase.com or follow ConnectBase on LinkedIn. Yeah, ConnectBase.com or on LinkedIn. Absolutely. Fantastic. And thank you again, and thank you viewers for tuning in to JSA TV, coming to you live today from the floor of ITW at National Harbor. Until next time, see you soon.