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Nilofer Merchant: "11 Rules for Creating Value in the #SocialEra" | Talks at Google

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Published on Mar 22, 2013

Nilofer Merchant has gone from admin to CEO to Corporate Director of a NASDAQ-traded company along her 20-year career. Her latest bestselling book, 11 Rules for Creating Value in the #SocialEra was published by Harvard Business Review Press and named by Fast Company as a 2012 Best Business Book. In this talk, Merchant argues that "social" is much more than "media." Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. Her thesis doesn't just apply to companies but also people. Individuals connected together can now create in ways that once only organizations could. Today's successful leaders don't operate like the powerful "800-pound gorillas" of yesteryear - but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.

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