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Uploaded on Mar 10, 2011
What's a night out like on the other side of the planet? In Fall of 2010, Smirnoff decide to find out. With The Nightlife Exchange Project, we simply helped the world swap nights. This experiential campaign asked 14 countries to pack their best nightlife ideas into crates and exchange them -- all on one night. The Nightlife Exchange is a multi-disciplinary effort including online, TV, print, OOH, famous nightlife experts, infamous nightlife experts -- even a first-ever partnership with MTV to create an episodic documentary. It was an extraordinary event, and we're doing it all again next year.