 next and last basic principles of a store operation is personnel अब आम दिस्टेल से दिसकस करते हैं के personnel का क्या contribution है क्या role है in maintaining the basic store operations क्या काम है परस्टेल का? the retailer has to ensure make sure के कुस्टमर को एक वेल ट्रेन्ट एक वेल प्रफ्ष्टेल स्टाफ मित हो उसको मिले when customers come on the floor जब कुस्टमर आया श्टोर में so as the customer enters into the store जिस शकस से कमप्निके लेप्रज्टेटेटेप से उसकी मुलकात हो वो एक वेल ट्रेन्ट वेल बीहेवड ग्रुम्द प्रफ्ष्टनाल स्टाफ हो ताके कुस्टमर को जो फेस है आपका actually the staff that is the face of the retail store तो कुस्टमर ने उसी से समझना है येक रीटेलर अच्छा है येक रीटेलर बुरा है ये how he treats people, how he treats his staff ये देपैंगरता है ये देपैंगरता है रीटेलर के लिए and the customer तो कुस्टमर के कुस्टमर के कुस्टमर के कुईरीस को अट्रेस कर सकता हो फिर जो उस्टाप का अपीरन्स है प्रफ्ष्टन अपीरन्स हो। uniform has to be clean जो देपेंगरता हो, has to be respectfully followed. तो उस्टमर करना है के आपका एमज अजे रीटेलर बिलकुल भी खराब नहो. तो वो जो परस्नल है, he has to have the high level of product knowledge. नोमली कुस्टमर जब भी आएगा, वो प्रटक्त से बारे में कुछ नोलिज लेकर आएगा. कुछ कुस्टमर आजा होगा, जो भी नोलिज लेकर नहीं आएगा. तो आपका स्थाफ, रीटेलर का स्थाफ, has to have the high level of product knowledge ता के वोईख्विप कर से के अपने कुस्टमर को. और पर लास्ट में, क्मिनिक्ट करे प्रट्षपलग जब जोल्च, खोल्ज जब यह तो अपने आपने आपने अपलाए करेगा. नोमली कुछ तो भी बाद करते हैं, परस्नल के प्रट्ष्टिप में, अपनी क् According due to customer info points is the touch point were customers interact with the staff आपको सब थी कितके इसात्वा़। झोव कर्मच़कान्च्रा ह्न तो और तो आपको नबघ� धब of how you to fly every day. you have to serve your customer when the stock is being protected by the glass window for example, you visit the store, you see that mobiles or power banks they have kept it in a glass window so that they can secure it and protect it so if the customer wants to know something about it, there has to be a person who can attend it and guide it you have to ensure that the staff is present as a retailer, you have to ensure that all the sensible articles are with the information desk representative so that the customer can easily take information about it do not use customer info points for display of articles you do not have to display the product this is a caution do not make the information counter sales counter because the customer will come there you will get information about the product you want to give it or are interested in taking it and the only thing which can make change is actually your resource is actually your personnel, is actually your staff who has to make and break it we have an example which is the last point on this topic if you go to electronics or appliance category media category you will see many customer info points in stores you can see it on the soft drink counter you can see it in some sensitive product category so in this type of cases if we talk about in most of the cases these are those points where customer can ask related info of course depending on the nature of the product in the country how is the product's nature how is the customer's profile how educated is the customer and which product is more interested in knowing if it is a camera if it is books or DVDs or mobiles or any other product if you want to know more about it you have to create customer info points so that the customer can connect with your staff and solve the queries they have so this point we have read related to personnel your people are different between you and your competitor as a retailer your products can be same as of your competition your services can be same as of your competition but the staff you have the personnel you have they are not the same so they can really make the difference so a retailer has a very important point of basic operations that he has to ensure that his people are his main assets his people are complying he is aligned with his vision the objectives of the retailer the goals he has set those goals the rules of the retailer align the objective they are following so as a retailer you have to ensure that the right people have the right information so that the customer get good productive information and they can convert from a prospect to actually a customer