 We're going to move to our keynote session by Mr. Anujan, Executive Director, Nehrolak Pains. Welcoming our keynote speaker, Mr. Anujan, Executive Director, Nehrolak Pains, who started his career at Kamsai Nehrolak Pains Limited in the year 1990, management training. From 1990 to 1999, he worked in the sales function department and covered various markets in the North and South regions of India extensively. Thereafter, he shifted to Mumbai and was recognized for his noteworthy contribution and expertise in marketing. Mr. Anujan has a career spanning over 30 years at Kamsai Nehrolak. He took over as the vice president marketing and sales in April 2003. Thereafter, he was promoted to the designation of director, decorator for Kamsai Nehrolak Pains in 2010. Right from 2018, he is serving as the executive director in charge of entire sales in marketing, manufacturing and technical. In his current capacity, Mr. Jain is responsible for driving growth organically and inorganically along with business excellence. He will be here talking on building a dynamic future. Ladies and gentlemen, let's welcome Mr. Jain on screen. Thank you, Khyati. I'm very happy to be here. My best wishes to Densu and E4M Digital for this launching, this fifth generation advertising report. The theme here is driving business outcomes in digital first world. I'm happy to share my views and of my video and share the presentation. So evolve. Now, just to make a start, I would like to say that technology is really speeding up the process of human evolution. And it is very important for a business to keep up with this digital chain evolution so that we can build promising future for the business or the consumers. The case of technology change is so fast that either the businesses or brands are doing well or falling short. In India, as of today, 70 crore people have access to the internet and in the next five years time it is expected that this number will cross 100 crores. I think the brands have to be ready to a digital only consumer. It is really becoming a social currency. The digital adoption is must for any age group. If it is not, then somewhere the social connected start going. This fast change is creating an environment and today, when we look at that so much of digital transactions are happening and we call it transactions. Because in the old days, we used to build relations with the customer. And if today technology of the digital has to replace the cement touch, I think what is important to understand that in those days, you or we were contacting our customers that they may not be able to see what needs are and what time they need to list what. So, we used to take this transaction, spare that, but the transactions are not online. So, it is equal to the retail, it is equal to the dimensional and complex. So, I would use one example here from the paint industry that to delight the consumer, what we need to do. Now, if you look at paint and I'm sure all of you must have experienced it follow a consumer journey. At the start, you decide about when you think of doing a paint, then say, let's see. And at that stage, you have some requirement that what budget, how much it will to cause consultation with the family. Then you shift to the next stage, dream, because you start visualizing that when I do a painting, how my walls are going to transform, how my home is going to transform, and you start dreaming that the color choice. And then you get into the process of let's know what kind of product, what kind of features, you know, what we need to compromise, what we need to optimize. And then you shift to the next stage of concluding, let's lock, you are making the final choice that which product, what functional features, what kind of shades, you are making the final choice. And then you proceed with that. Let's go where you have the actual painting process is happening. And once the painting process is complete, then is a time where you are able to see what kind of turn around transformation has happened in your home space. So that's a complete journey. And in this journey, consumer want to be very focused at every stage, he does not want to get bombarded with all the information. I think at every stage, this is the kind of empowerment what consumer want to have in his hand. And therefore, in this slide, I'm talking about that how can businesses focus on empowering engagement. And for this, I think we need to move to the previous transparency. That's very important. Thank you for your opinion. So both sets of testament of the businesses need to have a team of chairing such as I think techniques, organization culture on a regular basis. And I think last but not the least, it needs to be inclusive and sensitive of the environment. They collaborate with cultures, geographies, languages, and people at large. So these are very important principles to follow. So from this, we can clearly say that the gears are really shifting. The change is really happening. And new technologies come to artificial intelligence. At Narolek, we have seen the impact of artificial intelligence on improving our sales operations through aspects like visit plan, sales forecast, geotagging, key maps, chat boards, a different kind of thing. Today, we have a large sales force in the market. And each person has a key tab with him where he's able to understand what is his mind pattern, what is his behavior, what he's going to take in what kind of period or some of the solutions provided to them. The new business power of AI, they have revolutionized the world of stock breaking. It's a real good change. Artificial intelligence in the world of marketing, where we say today in the mass media, when you show the ad, it's visible to all. Even if people don't want to see it, and sometimes it becomes irritating for them. But this is the technology which can at least present the ads to be seen by those who really want to see it, who really respect it. That's the power of artificial intelligence. The second change here, or the emerging technology is augmented and virtual reality. We used to say in the world of digital, the imagination and the reality. I think with this augmented, we can do that. Just giving you an example here. We have introduced one Color MySpace app. So basically, you know, customers want to see that how am I going to look like after the paint. You can just take a picture of his room. You can pick up, you know, the shades are available. You can pick up some inspirational decor ideas and can place them on their wall and see that how it's done. And that's real great that I'm able to augment. I'm able to see that post-painting art is going to be different. And I think this is related to, you know, if you want people to work on the machine. Today you can provide the training on the machine, a real machine, but then through the augmented and virtual reality, this can be done. We are very effective for the training. The people working on the field, people working in the factory team, how we use the virtual reality to see that our physical efforts are reduced and we are able to use more and more brain. And these applications are available in the various languages. I was giving example of Color MySpace. It is available in 10 different languages. So even language is not the barrier. From this technology, I come to the second part, which is the content. And that's also a very important part. And the content is not all about everybody knows that, you know, more content, more relevant contents you have, more you are able to come closer to the consumer. But I think here what we are talking about is it's not only the content, but as a brand owner you need to create, but also the content which you are getting created through the consumer feedback, the response, sharing, what is talking about your product or about the brand and what you're sharing in a circle. So that's also important part of the content. Giving a very good example here is Home Depot. They took the game of content to a different level. They shopped, they look collaboration with interest. So the VR feature on Image Collecting App, they made the game of inspirations easy and today Instagram is pioneering the business with shopping ads. It's a great example of how consumers are generating love for a brand through shares and comments and pins. So if you look at this example or the earlier examples that I've used, you can say that how this space is evolving and emerging and therefore businesses need to shape up for the future. They have to make, by adopting digital evolution, they have to make the business future-proof because today it's very different from today. The future is digital transformation. The cost involved is huge, but it is important for business to know the trends they need to follow and do not fall into the facts. Gone are the days when campaigns were developed on pure gut intuition, understanding, but I think today it's need to be more informative. And it's not only merely an information, I think it's a deep insight which you can get on this particular platform. All of us, the brand people need to learn social listening skills otherwise there's a possibility of losing the deep insights. There are a lot of examples in the current times like Swiggy, Netflix. They're changing the tiles of social listening and building brand value with each comment. Businesses are using a lot of analyzing tools to discover what their target audience is because this platform is available. The people are sharing, people are commenting. How do you understand your customers better so that you are able to intervene, attend your customers on this platform, rightly and at the right time? Consumer sensing is taking the same kind of stage. And I think it's important to say here that consumer sensing is the new consumer understanding. By listening, you're able to understand at what stage, what consumer is wanting, what consumer is sensing, taking the insights from there, and then we have opportunity to build a proposition based on these insights and these understanding. The next important part is that we have spoken about emerging technology, some of the trends, but I think it is equally important to acknowledge the talent that is at the back end of all this. The technology is accelerating. The need for skill talent is also at an all-time high. Businesses should not shy away from training their in-house talent continuously, regularly in business goals now and in the future. Skill-to-scale is the right way to go. So, obscuring and nurturing continuously the talent is very, very important. So, I think with this, I'm coming towards the end of this presentation where I would say that digital is important, digital is evolving, and digital is important. It's affordable, it's digital can optimize, digital can integrate. Simple examples today where, you know, we create one email and then it leads to a lot of automations. For example, we'll hear songs on this Spotify. So, I can always ask Alexa, hey, Alexa, I want to hear my favorite songs, and Alexa can pick up the song from the favorites of my favorites on this Spotify. So, that's the kind of integration. And it can lead to a lot of things, you know, integration with the lighting, songs, and so many other things. So, I think if we miss that digital initiatives, we miss these particular changes, we don't know that what next change we're going to miss. So, if we do not want to miss the future, it is important to adopt the digital changes, the digital evolution. And that's why I would like to end my presentation by saying that let's embrace digital evolution, it is important for all. The businesses, the small businesses are not able to create their brands earlier. Now there's opportunity available. People can work in a very, very focused manner by embracing the digital changes and can get the answer to their questions, to their problems, and the right solution, with the right solution, the businesses can be future-proof and the relationship with the consumers can be built. Thank you so much. And I look forward for the session, the case studies during the day and my best wishes to all the participants. Thank you. Thank you, Kiyati. Thank you. Thank you so much, Mr. Jain.