Android Developer Story: Hutch improves player engagement with A/B testing

Hutch is a London based mobile studio focusing entirely on racing games, with more than 10 million players on Google Play. Learn how they improved game design and user engagement with A/B testing, by providing more informed data to make the best possible game for players.

- Get the Playbook for Developers app to stay up-to-date with more features and best practices: http://g.co/play/getplaybookapp
- Learn more about A/B testing: https://developer.android.com/distrib...
- Get started with store listing experiments: https://developer.android.com/distrib...

#GooglePlay, #Android, #games, #beta testing, #engagement, #analytics, #store listing experiments, #developerstory, #distribute, #featured

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  • Science & Technology

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