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Published on Oct 8, 2012
A goal in Google Analytics is usually a registration or a purchase. First, you need to set up your goals and funnels in Google Analytics. (Free course information at http://bit.ly/1GZBd7w). Then, you need to understand how to manipulate goals in Google Analytics to determine conversions as well as what types of traffic (SEO, AdWords, referral traffic, etc.) is actually generating a better conversion rates. Goals and funnels are the keys to better metrics in Google Analytics.