 of Wrigley Spearman Chewing Gum invites you to enjoy life, life with Luigi, a new comedy show created by Cy Howard and starring that celebrated actor, Mr. J. Carol Nash with Alan Lee. You know friends, Wrigley Spearman Chewing Gum is a typically American product that appeals to people of all ages and nationalities in all parts of our country. And the Wrigley people feel that life with Luigi is a typically American radio program. A friendly, enjoyable show that sort of symbolizes the American spirit of tolerance and goodwill. So they're glad to bring you life with Luigi each week and have you join them in this pleasant half-hours entertainment. And now let's read Luigi's letter as he writes about his adventures in America to his mom of Asco in Italy. Ask me when you'll ask the letter, how is my antique business a gone? My business is not a gone, it's a gone. In America they got a saying that when a business ain't as so good as how to stand it still. Mamma Mia, my business ain't as standin' it still, it's a gone a backward. And I'm a trader so hard to be good American a business man. I'm even a join that better business a bureau, but still a business is a get to know better. If you wanna know the truth to Mamma Mia, how much your money I'm a got after one a year in America, in the last 12 months after my paid off all of my expense, I found I'm a got a profit of I'm a owe of $50. This $50 is for a Betsy Ross a bed which I'm a bought from a New England farm and which is now standing under my window, not at the farm of the bed. Mamma Mia, if I'm a could only get some idea how to sell it at the bed, excuse me is a customer coming in. How do you do, sir? I'm from the Clarey cash register company. Oh, well, I come right in to Mr. Clarey. My name is not Clarey. Oh, your name is a cash register? No, no, Clarey is the name of the register and I represent the company. Sir, are you satisfied with that beating up all the cash register you've got? No. And why not? Well, a fellow who's in the event of my cash register easily forgot how to win a cash register for the inside. Oh, not doing much business, eh? No, tell the truth, my all the cash register is open only twice this week when a fire truck is a pass-by. But this morning is open up twice, it was a two-alarm fire. Which proves my point exactly. You're not doing any business because you're resisting modernization. Old-fashioned methods just don't get the business. You need a Clarey cash register. It's as modern as television. You mean you press it a button and how does it come at the win? No. Well, wait. Wait, you give me a big idea. What? I'm going to put a television set in my store and the people that come in to watch are going to buy my antiques. Excuse me, please. That's a good idea. I'm going to see my countryman a pass-by. Well, what about the cash register? Well, if I'm making up for money, I'm going to buy it, Mr. Clarey. Thank you very much. Hello, pass-by. Hey, pass-by. I'm just got a big idea how to make a lot of money. How, Luigi? Television. Television. Luigi, I got bad news for you. Luigi has invented television before you. No, no, pass-by. You don't understand. How am I going to show free television in my store? People, they come in and they buy my antiques. What's so funny about television? Anybody who watches television in the old antique shop, you know what they love to see? What? Benjamin Franklin wrestling with the gorgeous in Georgia, Washington. Well, then, then you don't think it's such a good idea, huh? Oh, Luigi, all the time you get such crazy ideas of how to bring in the customers. I remember the time you was around that two-for-one sale. Mother Pasquale, I was just arriving at country. You should have still been able to figure out you can stay in business if you give a $2 for one. Look, Luigi, I'm going to advise you for your own goods. Forget this television idea. Everybody knows that television is on the way out. On the way out? Sure. It's unpatriotic to buy television today. If a people was to keep buying the sets, we would have wind up with a civil war. Civil war? What's going on? How do you figure this out? Come in a sense. Everybody buys a set. He's put up a big aerial so he can catch bigger pictures. This starts a competition with his neighbor who builds a bigger aerial. Pretty soon the whole country is a catch of the fever and what's the result? Aerial warfare. Mother Pasquale, I'm going to read the word they got a television with no aerials. That's even a voice. It starts underground movements. Did you forget this television idea? Besides, where are you going to get the money to pay for a television set? Well, I figured I would lend the money from my best friend. Shows? No. Horowitz? No, he ain't even a warman. Olson? Now you're getting the call. And so's are your chance of getting the money from a maid. Please, Pasquale, I'm going to pay you back. A television set is going to bring in a customer. Oh, stop. What do you think? I'm a... Wait. Maybe I would have been willing to lend you money for this television set. Oh, you would? Sure, little cabbage head. You know it's a nothing I wouldn't do for you. All the condition is for the money I'm lending you, it's got to be a little interest. Well, interest... Well, of course, Pasquale, that's the business. I'm going to give you interest. You don't give interest, you take. I'm going to take interest out of my money? No, you take interest out of my daughter, Rosa. That's no interest. She's a whole of bank. Wait, Rosa's not the factor. Just to happen, she's away 250 pounds. That's a normal for a girl her weight. Well, that's not the reason. The reason I don't want to get married is because... Why is it because I'm a donor lover? That's a poor excuse. Married, live together 40, 50 years, you maybe get used to it. Well, I suppose it is a past of 40, 50 years, and I'm still not used to it. Then I take her back. No, that's a no go to Pasquale. By that time, you might have changed your mind that I'm not going to be stuck with her. All righty, you stubborn oxes, and no roses and no television is set. There's no business for you. Well, so what do you think of Pasquale? Right now, I'm going to my next school class and maybe one of my friends is they're going to lend me the money. Oh, there's a big business there, man. Schultz, a hero, it's awesome. They ain't got a one or lead dime in between them. Luigi, I see bad things for you. Your business is to go from the worst to the terrible. Soon you're going to go broke, and before you know it, you're going to be reading the want answer. All right, Pasquale, I'm not too proud to read the want answer. In Italy? Mr. Schultz? Here, today, and gone tomorrow. Mr. Schultz, you mean you're going to be absent tomorrow? Why? Well, believe me, Miss Schultz, it ain't because you're giving us a test tomorrow. But you see, my grandmother has got a hundred and seven degrees fever. Oh, well, I'm sorry to hear that, Mr. Schultz. Certainly you can stay home tomorrow. Oh, and incidentally, I'm not giving that test tomorrow. Oh, then I'll come. Ain't Penicillin wonderful. Where have your hand raised? I had a yes of a spotting. You think if I was to put a television set in a Miami ticket shop or window, is it going to bring in a summer customer? Hey, Luigi, that's a good idea. Since my brother-in-law put a television set in his window, it's going to increase 300 percent. That's so wonderful. What kind of stories have you ever got? A television store. Oh, Luigi, you should sing twice before you put in a television set in your place. Last year, if you remember, I put in one in my delicatessen store, but it didn't work out. Well, why not, Schultz? Well, after a heavy meal in my delicatessen, to watch Cassidy hop along ain't so good for the system. But even around hollering, you don't, don't you listen to Schultz. You're spot me, a yin-bendy television set, and all you should see my family now. All night long, we used to have our eyes glued to that set. Him or that would give even Milton Berle a nervous breakdown. Mr. Baskow, I think that television might stimulate your business. And also, besides attracting customers, you could enjoy the set yourself. What's to enjoy? I come home after a hard day's work. I open up the door, everything is pitch-black. I say, hello, everybody, it's Papa. They say, keep quiet. The outlaws are up at the bank. They're my supper. She says it went that way. Television is still a sound like a good idea to me. But, uh, hey, by the way, how much is the cost to set? Well, Luigi, you can get you a good set for about $200, $300. And don't forget the slight charge for installation. That's another $100. Luigi, it all depends on what size screen you want. There's a 7, a 12, a 16-inch screen. How much money have you got? Ten dollars. For that, you'll get a two-inch screen with a magnifying glass. I was only joking. These days, you could walk into any store and buy yourself a set on payment. Yes, that's true, Mr. Baskow. Many stores require only a small-down payment. But for $10? That far down they don't go. I'll give you the money for the first payment. I should see you on the phone. Ah, stop, Luigi. You are turning my head. And I don't look so good, bro. Maybe the television set will change your luck with your business. Do you think so, Mr. Schultz? Sure. And what if your business don't pick up? What if you don't make one red penny in the next few months? What is the worst that can happen? They can take back the television set. That's all. Yeah, but Schultz, if any, you're going to lose your $50 down a payment. Him, Luigi. Maybe we should first tie a little midget radio into the window. Oh, but it should see you in a series. No, of course not. My, Luigi. Be happy like me. Or we'd love it. There's some mischievously spearman chewing gum. Invite you to turn to page two of Luigi Baskow's letter to his mother in Italy. Hello, sir. Mamma mia. Schultz is allowing me $50 for the television set, which I'm not going to use to bring customers into my anti-taker shop. Right now, I'm going to sit here looking on the news of purpose and trying to figure out what the television armor should have been. Hey, Luigi! Oh, hello, Pascuali. Luigi, I wasn't just thinking things over. Why you want to fool around with all these old antiques with this Betsy Ross of bed and a window? You marry my daughter, Rosa. I'm going to put you in the biggest anti-taker business in America. That's a nice, but what's another, Pascuali? Use the cars. That's what it is. That's the biggest anti-taker business in America. Use the cars. Yeah, I know, but thanks, Pascuali. The answer is still no. Luigi, don't talk so fast. You've got no ideas at all of what a head my Rosa's got. You're so right, Pascuali. Rosa's got no ideas in her head at all. It's a funny thing. When I'm saying it, it's a come out of there forever. It's a before the barn. It's a lot. Rosa, now you're talking to yourself. Listen, telling Luigi what good ideas you've got in your head to improve his business. Go ahead and tell him. Luigi's all broken up. I didn't know I was so busy this morning. I'm going to know how to chance to read and pay. Thank you, Rosa, for your offer to help. But if you don't mind, I'm going to downtown tonight now to buy a television set. It shoots as a loan of me $50 for down a payment. Oh, that delicatessen, a man. Oh, it was a stick in his nose into my business. All right, Luigi, go buy your television set. But how may you land a route to put your aerial in the cellar? You know what's going to happen? What? Looks like a big television store. The same as I say. OK, television store, one to 30 down. Oh, I guess the store must have been a basement. Well, I'm going. How do you do, sir? Oh, how do you do? Would you like to see something in a television set? Yeah, pictures. Now, there's quite a difference in prices. What price range did you have in mind? Huh? I said, what price range did you have in mind? I'm going to want to arrange. I'm going to television set. Set here. This the one here? That's right. Oh, that's so beautiful. Oh, I should say it is. It has a 19-inch screen, 27 tubes. The clearest picture on the market. And besides, it also has a liquor cabinet. Liquor cabinet? Yes. Mamma mia, I'm afraid about a saloon that's got a television set. It's the first time I've seen a television set that's got a saloon. Price is only $700. Do you want it? I'm not tying salmon or drink. You would accept a trade-in allowance on your old radio. Do you have one? Yeah, sure. I'm going to make you the radio. Well, that would hardly be enough, dude. Well, please. Please, it's a very good thing. It's going to short the wave and everything. Oh, oh, perhaps it's a special job. Did you have an antenna? Huh? I said, do you have an antenna? Ant... Ant... No, no, but I'm going to go to Pietro. First set. Very large screen, very easy on the eyes, only $350. That's too much. I see. Well, how about this one? $250, a smaller size screen, not quite as easy to look at. Please, maybe you got something for $100 if I'm willing to strain on my eyes a little bit. Sir, the smallest set we have is this 10-inch, but it's very good and it's adapted for color. You mean... You mean it's a common with the crayons? Oh, I'm feeling you'd say that. Look, my friend. This set costs $197. Do you want it? All right, but I'm going to like to pay out and I'm going to get a $50 to pay with you. Well, that's fine. Now we can make the transaction. $50 down would leave an unpaid balance of $147. Of course, there'll be a little extra charge for putting the set in and the tax. Oh, no, please. Please, if you don't mind that. When the manager put in a set, please, there's no tax. That's the scratch up of the furniture. Don't understand. This is the city sales tax. Now, about paying off the balance, how much time would you like? Well, how much your timer can you spare? Well, we try to please our customers, select your own terms. All right, sir. How's about the 10 years? Why don't you say a hundred years? All right, a hundred years. Thank you very much. I never thought that you're going to give me so much time to pay. Hey, Joe, Joe, tell me, what do you find out? He's got about a dozen people in his store looking at television sets. Are they buying any antiques? I didn't see any sales, but they were interested. Sure. Luigi thinks he's going to be a richer business than a man without me, eh? I sure am. I'm going to knock at a John D. out of his Rockefeller. Listen, how would you like it to make a faster fiber-boxer? What's the deal? Just to round up some of the boys in the pool room. Go into Luigi's store, watch the television a little, and then start a big fight. Okay? You got a deal. All right. Hey, you do anything for your daughter, Rosa, huh? She's got nothing to do with a Rosa. Rosa could marry Luigi at any time. Then why don't you? Because she's a proud. She won't marry anybody unless they say yes at first. Mister, maybe you'd like to buy one of these antiques? I don't want none of passive pretzels. All right, then. Fine, Joe, and this is pretzels of milk. That's all I'm going to get in the refrigerator. Well, the first quality is to not give me unaccredited. But maybe you'd like to buy some antiques? Here's a genuine statue of Apollo reveals a horse. A horse? Yeah. You interested? Yeah, with two dollars on his nose. Please, everybody, I'm going to want to stop you from the television, but I'm going to like it very much if you look at antiques a little. Maybe you're going to buy, huh? Hey, listen to Fine told. He's trying to make a speech. Sit down, blubbermouth. Look, look, here's something I think you like. A beautiful painting of famous American Wilderbilla Hickock. I'll bring it over here. I'll give it a punch. Punch? Yeah, I want to give Hickock a belt. And since that midget McCarthy fell off the bulldozer. Please, everybody. There you go. I meant to riot, to fight him. Yeah, he looks like only one who's a matter of business from my television or was it a drug story? He's a soldi, a diner. So that could take a view of the cops. It didn't come and take away the set. Well, Squally, I wouldn't care as long as they make the payments on it. Oh, oh, oh. Look, the big American couldn't sell a parachute to a fellow who's just a fellow out of an airplane. Well, what's the use of it, Squally? I guess some are never going to be a big business man. My faith to Luigi, some people, they're born with the talent to make money. Other people, they're born with luck. You're just the type that gets a... Nobody's ever going to put anything over out of Squally. I'm what he called a real business man. Look through your window. Hey, Squally, look. Look under the clouds outside of my store. Yes, there must be a hundred people watching your television. Hey, Squally, just to think how much of your spaghetti business would improve if you were to own a television set like this. Yes. I think I'm going to buy one. Hey, Squally. Squally, you're a big business man. I bet you're figuring out how you're going to buy my set from me right now. Moving into your store, out of those hundred customers, they're going to follow you right in. Luigi, that's a wonderful idea I'm just ahead. Spot the cashier, Squally. I took 25 for the set, plus a $10 for the trouble. I had to make 225. All right, Luigi. Turn around a while. I'll roll it down on my stock. All right. 200 to 235. You only say 25. I'll give you extra 10. There you are, Luigi. Well, thank you. Thank you, Mr. Squally. Now I'm going in the store and I'll plug into the set. Luigi, if the set ain't on and off. Mr. Squally, do you know that Betsy Ross' bed I'm got in a window? Yes. Well, Rosa, she's taking a nap in it. And so, Mamma Mia, everything is a turnout to find. But Squally is a paid Joe $5 to start a fight in my store. How am I going to know? I'm a paid Joe $10 to find out. But also, I'm a sold to my television set. And the biggest deal I'm made was a whip to my Betsy Ross' bed. Ross is a liker to so much that she's a made up of Squally buying. So, Mamma Mia, in every day, every way, I'm learning to be better in American business, man. You're loving a son of Luigi, Moscow, the immigrant. To make us a Wrigley Sphereman chewing gum, I hope you enjoyed tonight's episode of Life with Luigi. They present this program each week because they feel that millions of Americans like to listen to the adventures of Luigi, just as millions enjoy chewing Wrigley's Sphereman gum. And the Wrigley people invite you to listen next week at this time when Luigi Basko writes another letter to his Mamma Basko in Italy. J. Carol Nash is starred as Luigi Basko with Alan Reed as Squally, Hans Connery as Schultz, Jody Gilbert as Rosa, Mary Schiff as Miss Balding, Joe Forte as Horowitz and Ken Peters as Olsen. Music is under the direction of Lud Gluskin. C.B.S.