 What are we doing here? I'm a ladder. What's the hell's this ladder for? Because what we're about to talk about is way too epic to talk about on the ground That makes sense. So naturally we have to go to the roof to talk about it. Yeah, okay. All right, toss me a chair my man This is easy. All right. You ready? I'm ready. Success. Yep Christian, let's go. Oh, well, I'm getting something. Oh, well something else you should get I think I already got what you're thinking Yeah, you read my mind launchers on the roof and talk business and I have a few beers to go along with where's yours Right here. Okay. Good. Let's get to it Yeah, this is I think we should be filming more videos on the roof. Yeah, this could be the regular spot Yeah, I get the sound it's way too early to be doing this. No, it's not okay. Yeah, we are 21 by the way It's encouraged. We're 21. We're 23. We're 23 All right, let's get to it. All right What the fuck are we gonna talk about that we had to come on to the roof to talk about? Oh shit relax fam It's 11 a.m. But had a drink of beer, you know, I don't like this is totally not us We do not normally do this only cuz we're sitting in lawn chairs on the roof We felt the need to do this and I'm flexing this is a flex. Yeah, I'll out straight up Yeah, cuz this is unlike us. This is yeah, not our usual behavior. So What the fuck do we have to talk about that must be so damn epic that we had to come on to the roof of our house to discuss So this isn't like strictly about publishing But this also is not just a publishing channel or immersed by Amazon thing. It is just a whole online business Entrepreneurship Lifestyle type channel where we talk about all that type of shit. So this falls perfectly into there And yeah, this is actually something I do want to talk about. Yeah, it's super dope. Yeah It blew my mind when I it didn't blow it didn't blow my mind when I heard it But I was like that's really good. So I think I have to share this So if you see the title of the video, it says the two or three I'm not sure it two or three keys to selling anything online. It's not bullshit like when I heard that was like That's you're right. Yeah, when you think about it like this. It's like it's so true Yeah, I don't like the taste of beer. I like the way I feel exactly and no one will be friends with me If they know I don't drink beer. I know, you know This was something that I heard in an interview on another YouTube channel You may or may not have heard of it. I think you have his name is Mike Visteel shout out Mike Visteel Shout out to motherfucking Mike. Okay So if anyone is curious about like who we look up to in the online business space and like what we're going for Mike is definitely what Mike Visteel is one of our guys Like we really look up to him and what he's doing We try to emulate a lot of everything he's got going on right now and actually as much as you quickly We're actually in business with him right now. We're working on something together with him, which is pretty fucking sick But anyway continue. Yeah, so there he did an interview on his channel. He was interviewing someone else His name was Gavin. Shout out Gavin. It's a really good interview link link the description I really enjoyed the whole thing Anyway, but one point that really stood out to me something that he said in the interview when he stated the two things That you need to sell anything online or the only two things you need to be focusing on and just when I heard I was like That's so right like I feel like we're focusing on so much other bullshit that really is not helping to grow your business Yeah, it's not helping you make more money. These are two things you have to focus on That's definitely like a pit hole that people fall into like using time on shit that isn't really gonna help their business It's this small shit. Yeah, that is not gonna. They're not money moves So you I always talk about that you've got to be making money moves So we can answer emails all day and like be working but really not have made any progress exactly You didn't grow your business. Yeah, so yeah, the two things that you have to be focusing on. Let's start with part one I'll say both and then we'll talk about each one So all you have to do in any online business is to drive Targeted traffic to a high converting page. Mm-hmm. That's it. Those are both things. That's it Yeah, if you can if you can master both of those you're gonna come together and make a shitload of money and sales Although that's simple. There is this third aspect to it. Yeah, but you talked about you didn't mention the video But it's something that we I'd like to I'd like to add this because I think it's important, too Then on top of that you need just a good product Okay, like you can have a lot of target traffic and a highly converting page But if you have a shit product that's not gonna last very long So the good product is the third thing you need the majority of your business moves that should be making should be focused on Improving one of these three things one being getting traffic Targeted traffic And a lot of it traffic to your product page listing whatever and then creating a more highly converting Page listing product whatever and then the third thing is having a high quality product So let's apply this to publishing specifically. Yeah, so the first aspect is Driving target traffic to your listing that would mean people finding your books and finding your books That's gonna come down to high-demand keywords. So showing up for high-demand keywords. That's target traffic Yeah, so one there needs to be high demand for the book that you're selling and two you have to show up and be Visible for this keyword. Yeah, we got to find a way to get that traffic to us and that's by ranking high For high-demand keywords. I saw the raindrop. That's okay. We'll keep it going until it starts pouring Yeah, so it comes down to this organic search ranking, but then also ads ads is another thing So those are the two things you could work on in publishing to Be working on that aspect of these three things is the target traffic side. Yeah, the target traffic side like that's huge That's huge. If you're missing any of these three aspects to your product You're fucked or your product is fucked and you're not gonna make a lot of money with it You need the traffic you need to be able to convert that traffic into sales And then you need a good product so they keep coming back. All right, so onto point two, which is Having a high converting page sales page website listing whatever yeah now in publishing that all comes down to Yeah, like you said having a good listing that's a good cover cover a good title a good description a Good star rating with audiobooks the retail audio sample retail audio sample is massive huge Having a lot of reviews doesn't have to be a lot, but you need some reviews more important is the average star rating of your reviews That's how you focus on that aspect of selling your products if you're wasting time on other things like the Like the pen name stuff. Yeah, what pen name should I choose? Yeah, we made a video talking about like there is something to it Yeah, oh, yeah, I'm not talking about that But those is an example of like there's so many minor details that don't fucking matter Oh, they don't fucking matter the color of your spine on your paperback book doesn't matter Oh, you especially see it in Facebook groups. That's when I really see it So people are asking questions. It's starting to rain now But you can tell by the questions that people are asking where they're really wasting time Because people ask it like a pointless question and then they're gonna wait till they get a response And they're not gonna like move forward until they get an answer exactly the question that doesn't even matter I'm stuck on this question doesn't even matter. Yeah, okay. I think we have to go inside Let's we give it a little bit more time. Okay, but yeah If you're not focusing on driving traffic or improving the conversion rain your sales on your sales page or on your books You're wasting time everything you're doing should be focusing on these two things out And then the third part that that we added to it Selling a high-quality product this all of this falls apart if you're selling shit, right? People will buy for the buy one time from you because no matter how shit it is because the listing can look amazing But then the product can be complete garbage. Those actually are not related at all completely unrelated Right and you could have this amazing book with a horrible listing that won't get sales even though This is an amazing product. I think you totally can't look at your business be like, okay I have this I have this but I don't have this. Yeah, absolutely So yeah, I mean when I when I watch this interview and I heard I was like damn like this is just this shit is so true Yeah, it's real. I am focusing on the wrong shit right now Exactly break it down and think of it like this. So I this is what I think that most people's problem is I think most people have two of the three I think most have a pretty solid product in this case like a solid book or a solid audio book That's normally not the problem and I think they normally have a solid listing as well You know like a solid cover good this and that so you look at like okay, but I always think the biggest problem is They don't have the traffic mm-hmm to their to their books. That's like yeah, right That's the hardest one to get them. Yeah, get the traffic and that comes down to high demand keywords high demand topics that people are Searching I think anyone can make a good product But driving traffic is the hardest part Just how about online business in general when it comes to anything the wind I hope I really hope this audio isn't complete shit It might be Yeah, party traffic is the hardest part at all And I also want to talk about so we talk about how it relates to publishing I also kind of want to talk about like how that applies to us And our business right now so right we're doing publishing but then also we have the bigger business And right now the focus is on the course and getting that sold so and building the YouTube Yeah, well that yeah, that's what I want to talk about so when I heard this this These two or three keys that you need And then I thought how does this relate to us right now our problem is also getting the traffic well for one Yeah, I think that's why YouTube is such a fucking big focus for us Mm-hmm, you know that's where that targeted traffic comes from Yeah, and that is the toughest one of them all that's why we're focusing focusing on that the most now You can also break down the whole just the YouTube videos into a business of itself like so we got the quality product At least we think we do at least people tell us that the content is solid relatively speaking to the publishing niche We have like the better content than a lot like I've seen some channels out there Like let's just be let's be real Frank like ours is better than a lot of them And then we're able to get people to click on our videos and watch the video So we're able to convert like we got we focus on thumbnails thumbnails and titles Yeah, that's the conversion side part now the hardest part is getting the traffic getting people to our videos Like getting our videos in front of people that is the hardest part So what we really should be focusing on with our YouTube videos is how to get the most traffic And I'm realizing this live on air live on-air live reaction. I think how we do that is Create creating videos that people are searching like not just creating these like advanced videos that our subscribers want to see Unfortunately, but creating videos that people are searching and they're honestly not the most interesting videos an example is like Nice an example is like how to format your book like I really don't want to make that video But honestly looking at the numbers a lot of people are searching it and it would get a lot of traffic And get us in front of a lot of new people Yeah, so if you guys ever see that very like oh this bullshit this fucking how to just know that that's why yeah We're doing it just to acquire new subscribers new followers new traffic, right and then on the third point, which is a high quality product is just making high quality videos Like that's what it is. That's why people will watch you for the first time even if your quality is shit But they're not gonna come back. Yeah, you want those repeat customers and the repeat viewers So so should we all sum sum this all up? So you need these three aspects of any product or any business that you're working in I also want to say any action you make towards growing your business ask yourself the question Am I doing anything that is helping these three one of these three? That's yes, exactly So yeah analyze what you do and what you spend the most time on in your business on a daily basis If it's something that doesn't Work towards improving any of these three aspects of your business Then you probably need to reconsider what you're spending all your time doing I think you might realize that a lot of the things you're doing because I did myself I noticed that a lot of things I was doing was a waste of time Focusing on things that were not important and they were not helping me grow and make progress You know, I think if you really think about what you're doing I saw the question is this helping me do any of these three things I think you might notice that you're wasting more time than you think and you're not focusing on the important things Yeah, that's a big thing focus on the important things I mean, I feel like I'm reiterating what I've already said, but it's to stress the point of what we're trying to say So that's more or less it, right? Yeah, I mean, we should just wrap it up I hope we put some good animations throughout the video. Yeah to like give you some visuals two things that I want to finish on I want to finish on so this is off topic totally off topic For the video, but actually after we are in Cancun the next thing we have on our calendar, Los Angeles Los Angeles on from August 9th to 12th Yeah, it's for the YouTube vid summit conference because we're trying to take our YouTube game to the next level Yeah, so we're gonna be there for that conference. It was expensive and 800 bucks each But there's gonna be a lot of big big time there We're trying to network get to know people in the industry. Yeah, cuz we're trying to take this shit super serious So if you live in the LA area, let's fucking meet up then. Yeah, anyway But um my question is we have Cancun in about two weeks and then we have that a month later LA month later We don't know where to stay in between. We have three. We had staying can come from one month I mean we can maybe we'll we have three to four weeks Like then we don't know where to stay so we were considering Florida like staying in the keys Dominican Republic Dominican Republic Jamaica Jamaica Jamaica Jamaica for three weeks We could go back home, but I don't want to know our parents said oh, yeah, you guys and come home in that time We're like no, I really don't I decline that offer. Thank you. Thank you So but I'd rather not do you have any suggestions about where we could say it should be in the North America area Not necessarily America around Mexico area. By the way, I feel this beer. It's good. Yeah We drink so little that I was like three. I'm halfway through my beer and I feel it Feel good. Have I fucking annoying? Let us know if you like the topic of this video Yeah, what make more videos like that and the new setup this I kind of like this setup on the roof What do you think? Okay? Honestly, just fucking end the video. Thanks for watching. Bye psych. I got you the video is not over yet because I got to do this first No, I know Fucking fucking dickhead look at the leg Stupid why did I do that? All right? This video is actually over now. Okay?