 What does it take to be a brand genius? That is the magic question. I think one of the most important things to become a brand genius is to make sure you've got an amazing team supporting everything that needs to get done in the brand world. And he takes collaboration, willingness to be innovative and take risks, takes a strong stomach. I'm really not a genius. It's really about team and about everybody working together. I don't think I'm a genius. I think the team that I work with is purely genius. It just doesn't, you know, it takes a village. A quest to be innovative, to be creative, to really step outside of my comfort zone when I'm given an opportunity. Striking on something as culturally relevant as dilly dilly fresh as a brand was unbelievable. I mean it's something our marketer dreams of. The first thing and the last thing and anything in between it's all about having a great team. We always knew that to disrupt culture and to get girls to get interested in computer science we were going to have to build a brand and we were going to have to be really, really, really sophisticated and smart about how we market, you know, coding to girls. And that's always been like at the center of everything that we do. I think it's about having passion. I think it's about being curious. And I think it's loving your craft. And there are millions of textbooks and templates and formulas and houses and circles and all that kind of stuff. But in the end, a bit of magic has to happen in addition to all that scientific approach. When people talk about the word genius, I really think it's not about an individual. It's a really collaborative effort amongst a whole bunch of people. Spreading the movement and the gospel everywhere is like what's up next.