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Nine Ways to Maximize Your Marketing Dollars During the Recession: Measuring Success

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Published on Feb 20, 2009

Lots of people put content on the Web, only to let it rot. You need to monitor your metrics. In this economy, more focus is on measurement and ROI. That which can't be measured will not stand.

Don't throw away traditional metrics like unique visitors, page views and time spent on site, but use them as an anchor.

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