 If you're a leader you have to have integrity, people have to believe in you and believe that you're true to the vision. Get good people, don't abuse their commitment. If you've got an inspiring vision then people will get inspired. Don't put up with poor performance either because sometimes people who are very committed may not always be very competent above everything to achieve a good vision that's really driving social change. You've got to have good performance from your critical people and encourage them and help them to build their career so that you can have that core stability in the organisation while also having of course some fresh blood coming in. Recently we've managed to attract senior executives from multinational companies who I think are seeking a change in their lives and they want to now put something back into society and they see Sidi as a very interesting business model, something that they can bring their commercial skills to but also can bring their heart as well and perhaps generate a bit of passion that they perhaps didn't have in their former larger corporate roles.