 To the metal voice in Mississauga at the metalworks with wow, you know, there he is. Are you the CEO of metalworks? I don't know. I'm the chief cook and bottle walker I could be the CEO too good to see you Jimmy good to see you also Inducted into the metal Hall of Fame. I guess it's been about a year and a half now very congratulations on that. Thank you I guess the reason why I came here is every time I go on these little journeys And I think Mississauga and metalworks is is a mecca for us Canadians and people around the world who love triumph, right? Just quickly tell everyone about, you know, the when it was first opened and what you guys are doing today What what is it evolved into? Gee, that's a that's a loaded question. It's a good question. High level high level. Well, we started You know, it was pretty humble when we started. We were actually one street one concession rode over kind of back in the day and We had a warehouse and you know, the recording studio was a cassette recorder and one microphone, I think But we only lasted there for about six months and this spot where we're sitting right now became available 1977 we moved over here. We were here for the great rail disaster that made international headlines Yeah, we've been making music every since that's why it says on that sign 40 years in hits. It's been more than 40 now Yeah, so we're gonna hit our 50th anniversary in 2027. How about that? So Gil The documentary rock and roll machine was released now. It's been I believe two years Mm-hmm. What has been the feedback that you've gotten from the documentary? I feel like it was released yesterday because it just keeps popping up and popping up and popping up More and more and more, you know, I saw it on this airplane. I saw it on that air if I saw it on Amazon I saw it on Netflix. I said here. I saw it there It just keeps kind of going around crave here in Canada has been carrying it since day one Yeah, but also Bell Media on their broadcast on their, you know Television network they have broadcasted multiple times. So it just keeps resonating with triumph fans and a lot of them To send us emails and so on it's alive watching three times. I've watched it six times It's it's crazy how many times the people have watched it. So it's been it's been a lot of fun It's been a great ride has it turned into you've created this demand now for trying Right, one of the guys what are you guys gonna reunite? When are you gonna reunite? When's the next album coming up? Because with the documentary comes this new generation of fans as well, right? Yeah, it does and I mean Some tough questions to answer but you know, there is some stuff coming down the pike We have our tribute album, which I don't know that you and I've talked about yes Yes, yes, yes that Mike clink is doing an unbelievable job and and Slash himself just recorded guitar. Oh Yeah, here was a remote. No, he did it in LA with with Mike just recorded guitar on I live for the weekend So when that tribute album comes out and I mean Slash is one of a whole cavalcade of Phenomenal musicians. Yeah, they're gonna blow people's minds. So that that's gonna be out in this year in 2023 on Memorial weekend, which is coming up The documentary rock-and-roll machine will be released on access TV. So you want to tell me a little bit about that? Well, it's yet another platform And this is a really good one that are broadcasting the film one way or the other I have not been able to believe how many different venues or different, you know Distribution networks the film has been through so I think it's been great for the fans because you can you know up here Of course, it's been on Bell Media on on terrestrial TV It's been on it's on crave streaming all the time 24 7 and will be for years But now in America it's on Amazon. It's on You know so many so many networks and this this access broadcasting seem to be fantastic for a lot of people Do you think there'll be a sequel to rock-and-roll machine? I mean there's an attic somewhere here right with all kinds of memorabilia Is there gonna be a part 2 rock-and-roll machine part 2? I think so and You know, I'm probably the only person that thinks that because I remember when we were filming this one I said to Sam Dunn who was the co-director. I said, you know, we got to be keeping this some of this B-roll here because we're gonna do another one and he's like don't get ahead of yourself and I said hey man My whole career I've been ahead of myself. That's how I had it So let's stay with that So yeah, I have a plan to do a mixed reality tour For triumph. I've talked about it a few times in a few interviews and yeah I'm very serious about that working with our lighting director Paul Dexter at Masterworks in Los Angeles. He's unbelievable and It's kind of the godfather of holograms This is not a hologram tour by any means or a hologram. We're gonna make sure we're clear about that Yeah, this is not a hologram. No, it's not gonna be a hologram No, no, but we are gonna use a form forms of holography or three-dimensional recreation To do this Yeah, there's a lot of technology involved and it's not gonna be like let's put it this way Jim It's not gonna be like anything that anybody's ever seen before if Paul and I get our way with the way we're developing The content that's gonna be seen but it's gonna be something that will blow people's minds and it'll it'll be Triumph through and through so it's gonna be triumph music So just give me a little example of what this means. Is it three guys on stage? Hologram or is this a mystery we're not you're not gonna reveal it I don't I don't want to tell too much other than it's the key is it's think of mixed reality and what that means because it's Descript so they put some Google goggles on no glasses no glasses no tricks that way all the tricks will be coming from this stage But we've got some phenomenal plans all the music It's gonna be trying to pre-recorded right because it's all it's all from live shows Okay, but it will be custom tailored to this particular you know performance let's say and It involves some actors and involves footage of Mike Rick and Gil and recreations of Mike Rick and Gil and Some of the coolest things that people are gonna see in the touring market. I can tell you that is this the answer to Why don't you guys tour anymore? Why don't you guys put a new album? You know and you guys have said many times that there's not going to be a formal reunion So this is the answer to the demand for that. Is that what it is? It is really I mean In a sense, you know, there's this feeling of obligation to the fans. Yeah, and yet, you know, your life was on so I'm fully Engaged doing what I'm doing and I have a lot of things that I'm working on that I'm passionate about in the education field and so on for music So I don't have the bandwidth for another triumph tour at this stage And you know Mike and Rick have different things they're doing as well Yeah, but you know, we talk about triumph all the time. We love it. We were brothers we always will be and Yeah, this is a way to give something to the fans that we know will absolutely knock them right off the chairs I'm excited and we're excited about it. And we do have the bandwidth to do that. Thank you Not only Paul, but our video director Don Allen some great technical people that we're working with, you know Harry wits a clear brothers audio is going to do all the sound. This is gonna be really really something else So to clarify in the documentary bit You said there's gonna be a part two is that gonna be from the footage that you already had that you didn't use? Or is it gonna be new footage and new experiences or as a part to a continuation of where you work? I think there'll be a tiny bit of the archival footage I'll call it that's already in the can from the first doc that was not stuff that wasn't used because we just had we had this much and We use like every documentary like every documentary But I would say there's gonna be a lot of new footage and it's gonna tie into this tour So I think that the footage that is related to the tour and how we developed the technologies that we came up with You know and and stuff It's really unusual like some of our technical partners like Microsoft is helping us for example people would be like what? Microsoft makes reality. Yeah, they're really happening. You know, they're really helping triumph. So yeah pretty cool stuff All right us festival. It just you had the triumph. I Don't know zoom YouTube meeting, right? With the fans, right? It was a blast subscribe to triumph on YouTube So we're gonna go next with the us festival the famous us festival that triumph that performance Is it gonna find any other platform? well, I Think round Hill may be reissuing You know what formats I'm not really sure But right now there's a vinyl a double vinyl yes festival. Yes release. Yeah So that I can speak to for sure. It's very limited though I think there's I'm guessing maybe a thousand copies or something like that It's on fancy different colored vinyls and so on so I know that's coming out because I've seen it It's a beautiful, you know, it's a gatefold that opens up all kinds of photos on it So that is going to be available. I believe next, you know on Memorial Day weekend But that's just a kind of a one-shot. I have a feeling there will be You know probably another release or two with different formats and so on through our US distributor round Hill But I don't have any real details at the moment. Okay, you know various artifacts. Some of these things are really old I was like this this morning. I Haven't seen that myself for a while. This is pretty cool Where's that famous attic? Right above your head Okay, great pics beautiful So this is the official triumph wall, correct? Yeah And in terms of I know we're talking about artificial intelligence we were and just so everybody knows He's not only a fabulous drummer fabulous singer and fabulous songwriter, but this guy's got a brain to pick I mean in the business world in the in the sort of a technology world All right, very high-level pros and cons of artificial intelligence in the music industry and if people don't understand what that is well, it's basically software that learns and spits out What is learned to the to the end user? Well said Jimmy? Just quickly high-level pros cons. Where do you see this? Well the cons are obvious and you know We've already seen the cons, you know with the fake Drake and the fake weekend and so on that was a few weeks back and You know certainly there's always going to be bad actors anytime you get technology, right? Crooks of any kind and and creeps of any kind so the people that want to do things that are you know stupid like trying to you know Fake Drake if you will or fake any artist Yeah, they're gonna be a nuisance and you know somebody needs to kind of swat them however You know if you think about the things that that artificial intelligence can do in music that perhaps people aren't thinking of right away Which is things like you know mental health music therapy. Yes, I can see We're working through our company sounds unite which is which is our one of our music education platforms here We're working with mental health Hospitals, so I know that there's going to be benefits that having machine learning or or a layer of AI that that can You know curate information for people that's critical to them at a critical point I can see you know as a listener. I can see the benefits of AI being able to Deliver find music for you that you that you want to hear or you want to learn about so for example on our on our sounds unite learning platform when when we have our AI Componentry built out and launched on on that application. It's going to say hey you want to play guitar You're what style? Oh, you're that style with what level? Oh, you're at that level Well, you know what maybe you should check out this this might be a good learning step for you next So sort of pedagogical influence the other one might be Hey, Jimmy, you're a metal guitar player. I bet you want to be a metal bass player that you can collaborate with I'm going to introduce you right over here, you know, got you So there's those sorts of things that I think could be quite positive I think in medicine it's been going to be some phenomenal Impact positive positive impact, but you know, there's the there's the fear of job losses, you know In many many areas and but you know, if you can't hold back technology I mean, it's like we thought that when Texas Instruments or Hewlett-Packard or whoever it wasn't invented, you know, the calculator There would be no more accountants. We still have accountants, you know, it's kind of one of it's kind of one of those things Yeah, we're gonna have to see how it plays out and hopefully the good uses are the ones that help humanity and society and The bad actors Well, hopefully artificial intelligence, you know The good team and you know the white hats are gonna are gonna get you know back at these guys using their own burglar tools If they if they deploy them in a nefarious fashion, so yeah, I'm looking forward to like think police Police law enforcement. I mean surely AI is gonna bring out some great improvements in the law enforcement You know, so hey, we want to save society for our kids to grow up and hopefully I can help us do that And yeah, it'll be more good than bad But I do think it is a double-edged story. I mean very very careful. Okay last question Triumph live albums that we haven't heard and there must be so many archives of so many shows that you have that you've never released And you haven't released too many official live albums. Yeah, that's a good one we do have a lot of live stuff in the vaults and Actually, one of the first uses of course is gonna be that MXR vision Ah, yes, yes, right that mixed reality project the secret project the secret project Yeah, so that'll be a use there But I think probably when we get around to it, we'll get some more stuff out of the vaults and see if we can come up with You know something that's meaningful rather than just throwing something out because it exists Yeah You know and and there's a lot of things that we've got to get you know That are gonna come up first like the tribute album that we talked about It's gonna it's gonna have a lot of I think a lot of traction It's gonna take a while to dissipate. So well, we we don't have anything right now Live that's planned, but I think down the road. Yes, you're right We need some okay, Gil It's bit. Thank you so much for having me today. It's I know was sort of last second I came by Thank you so much It's been a pleasure talking to you and seeing the person for the first time after so many interviews and Everybody out there keep watching the metal voice and of course keep supporting triumph Thanks, Jimmy