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Published on Jul 27, 2011
Exchanges, demand-side platforms and real-time bidding are the buzzwords du jour in online advertising, and they all promise to bring a new level of transparency, control, automation and efficiency to the ad-buying process. So what's the difference between a DSP and an exchange? How do they compare to traditional ad networks? And most importantly, are these just the newest over-hyped technology or are they truly the future of buying ads online? Our panel of executives from throughout the value chain will answer these questions, sort through the hype and determine what effect demand-side buying will really have on the industry.