 On this episode we focus on marketing your salon on social media also how do you deal with no shows and layering fine hair but still having that nice choppy edge to it. This and more here we go. Welcome to the Matt Begg show that Bolanize is here. We are here to answer all of your questions. We have some questions submitted on fsesocial.com which is our social media website. If you guys haven't signed up for that make sure you go sign up. I know that I keep begging you every video but it's very important to me so if you like this show and you like our videos you have to become a member on fsesocial.com. That's all I'm gonna say about that. So we have some questions from that community also you guys use the hashtag the Matt Begg show on Instagram Twitter anywhere that you can use a hashtag so I got some questions from that as well so thank you guys for everyone whoa thank you for everyone that has submitted questions to the show let's get started I was thinking Matt Begg leans on the table I'm only on the table nope I lean on the solid part yeah I didn't realize you moved your hand so much I mean I should have known that yeah I can keep them solid so you can that's all right all right guys so question number one comes from Carly Rosario from the fse social app and she says I need advice I know oh I want to know how to market your business do you offer specials where are you marketing outside of social media I'm a new stylist and honestly I'm off to a great start and I never imagined it would be so good so soon sweet but right now 80% of my marketing is spent on social media and I want to know how to up my game to bring in more clients I think this is like a fantastic question I actually already answered this question on the fse social app you did yeah my response was watch the map extra so so this is really cool oh you saw this question on there yeah breakfast and I saw it on there and I answered the question today yeah oh nice all right so um so we're our minds are connected all right so Carly this is what I would say this is such a good question let's break it down there's different parts of it so do you offer specials so when our salon first opened I definitely offered specials I don't think there's anything wrong with that I don't think you should necessarily discount your services what we did was we created memberships which was cool so it was like a monthly membership where people pay monthly the great thing about that is they got a discount but it was more like they were part of a club and it kept their frequency of visit up so that the way that you create a successful business is that you you base it around how often your guests are coming in and how much how many services you're doing per guest coming in so we look at our software we use millennium software and we look at our frequency of visit we study that number the industry average female guest is coming in about five times a year right now which isn't very good so if you can get that number up that's what it's all about so you want your salon to average around 8 to 10 12 would be perfect so really look at that stuff I think a lot of people if you have already built your clientele I'm gonna kind of move into the rest of the question if you've already built your clientele you feel good about the amount of people you have maybe now it's time to cater to those people you know what I mean like don't don't look for more people more people doesn't mean better business more people means more complicated business and now you're saturating your time with more people so the quality goes down a little bit and then what happens is you're not worth the amount of money you're charging so I would focus on maybe raising prices if you if you're ready for that if your book is getting full if your book isn't getting full maybe start working on like a membership basis or even just really work on your quality of service for those guests you have because the only two things that I would invest my time in for marketing a salon at this point is social media which social media you're doing but are you doing it fully the right way are you only targeting people within your area are you only like on Facebook I can target women ages 30 to 50 in New Hope and maybe us surrounding town and target that and then what are you targeting are you targeting an ad because no one wants to see just a picture maybe it's like the best work you've ever done blast that picture out and just celebrate the picture celebrate the hair don't even talk about your salon I think a lot of people too often are just you know my salon ten dollars off a haircut that's what you're gonna mark it out there no one wants to see that no one wants to come to a salon it's a discount salon they want to come to a salon it does great work so post your best work on Facebook blast it out to people in your area and you're gonna get a bigger response from that then you are on an ad and the way that you can test that is post an ad on Facebook and then not an ad but post like a picture with your prices and all that and then just post a beautiful picture of your work you're gonna see get a ton more likes on that piece of work then you do on the the one with all the numbers on it so coming from like a bystander like the whole like SEO like social media SEO being search engine operating yeah social media Instagram YouTube videos like photography seems to come pretty naturally to you so maybe somebody who that doesn't come naturally for yeah maybe they take their marketing money and invest it in themselves take like a couple classes for photography or an SEO business class at the community college or something along those lines so that way they know a little bit more about what they're doing with their social marketing yeah I mean I think you can learn a lot of that stuff I totally agree with you the problem is I think a lot of people spend a lot of their time they spend a lot of their time taking like classes and stuff on that but I think nowadays like I didn't take a class on any of this stuff and maybe it does come a little more natural to me but it didn't really come natural I just spent hours and hours studying oh yeah so I think like if you're on YouTube it's really just paying attention to what is working like if you make a post on Facebook I think a lot of people just post it up they move on to the next post they don't think about well how did people react to it you know and if you start looking at your social media a little bit different and when you make a post take a look at it a couple days later and say and start analyzing what posts are working what time they're working there's great reports on Facebook it's not it's not a hard thing for anybody I think you just spending time doing it is the hard part and it's how you learn to learn how to do it exactly learn by like going on the internet and searching yeah there's times that that works for me and then there's times that like I feel like I'm a giant black hole and I'm in nothing but ads and I'm just like I'm done with that yeah yeah and you need like you need that hands-on kind of visual so yeah there's a lot of different opportunities I don't think you need to spend a lot of money this day and age promoting your business I also don't think you need to be out there door to door begging people to come in I think making social media posts and taking care of the people that walk in the door are the two most important things to have a successful salon and the fact that it's come fast and easy to you is fantastic because it doesn't come like that to most people and so I would take advantage of that and if it doesn't feel like it's coming easy to all of you guys out there and not just Carly I would say don't worry about it it doesn't come quick and easy I I spent definitely three years of the whole memberships and just trying everything I could to get people to come back in the door so and now you know we're not even doing marketing right now because I can't we can't really we're getting new clients I don't want an influx of more new clients because we don't really have the room right now so that's the whole situation that we're going through and making some changes which we'll talk about in a little bit I think a really good and this is gonna be like a shameless plug a really good video for social marketing or social media marketing would be Josh Dix's video on how to social media yeah all right cool so next question is from Chrissy of VEDA on Instagram she says how do you handle no shows do you have consequences for clients no showing not sure if we answered this question but I'm pretty sure we didn't because that asked me about this today this is something that we are because our books are full and they're full for pretty much about three weeks out at this point with almost everyone with everyone basically so the problem is when you have your books full and you've planned out your time and then somebody no shows it's very it's very frustrating for a stylist because you have your planned out money that you're supposed to make if somebody no shows then yeah I made the mistake of adding up that the money that no showed on me last week or canceled last week right was very depressing yeah so that's a lot of money that leaves your book when it could have been filled with somebody that would have shown up so are there consequences we're working on that now our consequences at this point are if you've if you become a person that does it multiple times like Thad has a couple guests that are consecutively not showing up you're just not allowed to pre-book and you can call in and hopefully there's an appointment available if there's not you can't pre-book and I did that to one of my guests before who wasn't showing up and now he's back on rebooking because he started showing me that he would show up for his appointment so I gave him another shot it's not a negative thing you just have to be honest with people and explain to them that you know it's I have to put people there that are gonna show up and that's just that's the reality you know it's not I don't not like you you're a great person but it's just yeah that's the tough part is that the three people that I'm most I would say frustrated with because I like them like right they're great people like once they're in the chair like I love talking with them I love working with their hair right but it's that day of like canceling or like last minute like canceling that just or no showing exactly so that's that's what I would say I mean you could charge them for no shows that's another thing you could take a credit card I think that's fine people seem to be a little bit more negative about that but I know there's a lot of salons that do it at this point in time so maybe have it like that they can't pre-book their appointment but if they are insistent on pre-booking their point then they pay that they have to prepay for their appointment you can do that with a gift card and just keep that on the file and say if you don't show up like the gift cards getting charged yeah so that way they don't have to worry about about being like well I don't want to leave a credit card on file like I don't it's good call that I like that one yeah you just make that up I'm thinking about that yesterday that's good that's what we should talk so I think that's a great idea because it puts the money in the business they don't have to leave a credit card on file I like it yeah security good safety so that that would be the answer I think that's a good solid answer thank you all right sweet all right do I get the bad bowling yes Ashlyn Lou on Twitter we got everything today can we see a salon tour I'm curious about the layout so I mean this is the layout there is only one more room in this entire building and it's our washroom there's kind of a bathroom so we're working on we're actually working on a remodel of the salon we have a lot of things in the works right now there's actually the reason I haven't really been putting out as many videos because there's some days where I like the last two weeks I've been insane I was in Orlando and and then I get back and we're working on a renovation here and we're also working on a couple other things so there will be a salon tour video there just hasn't we haven't needed to have one because honestly you're looking at the whole thing I'm in the front door and just like walk straight back nothing special about the layout of this salon let's put it that way all right last one is Jose yeah Instagram so says hey Matt I remember in your video on how to layer fine hair you kept the layers within the top rectangular section and cut everything below one length how do you modify that for a client who has fine hair but also wants more texture at the perimeter and more volume in the crown so if you guys saw the how to layer fine hair yeah basically I took everything from Pridal Ridge and layered up and I cut everything from Pridal Ridge down at a one length just to keep the bottom of the haircut fatter then we did seamless layers on the top so you didn't see that separation of the layers if I were going to break up the bottom I would probably cut the bottom with like a carving comb or something just to shatter it or a little more point cutting with my scissor and I would detail it that way I would still not elevate the bottom because they have fine hair so I would want to keep that heaviness to it would you do anything I actually did a similar technique on a client yesterday who has fine hair a little bit longer than shoulder length okay I did it completely dry I use my stine puffins and I point cut it I point cut the perimeter and then I did some side cutting around the perimeter to give it a piece here more textured look and then I did the same layer so you just talked about sweet so yeah that's what that's you can always alter everything and that's where you don't want to mimic everything and I like this question because it's altering the haircut that you saw to fit your guests and that's what it's all about all right cool so those are the answers thank you guys so much for submitting the questions again if you haven't signed up for FSC social but FSC social dot com there is a there's a lot of you that haven't signed up we do have 3,000 people on there now which is good so you can ask your questions share your work get involved in the community that's what it's all about so go to fscsocial.com sign up submit your questions and they'll be answered on this show and and that's pretty much it so thank you guys so much for watching follow Thad and follow us everything at Freestyle on Education also there is nothing else actually I don't know what I'm talking about no idea all right guys thanks for watching we'll see you on the next show