 Okay, hello and welcome everyone to NIMO's webinar about museums and sustainable development goals. NIMO, the network of European museum organizations, connects national museum associations, as well as individual museums and interest groups from over 40 countries. NIMO represents European museums towards policymakers on both national and EU level. Moreover, NIMO provides a platform to share knowledge and train museum professionals in Europe through our training courses, learning exchanges and webinars. Please remember to join our European Museum Conference in Tartu, Estonia, taking place in a few weeks from the 7th to 10th November. At NIMO's conference titled, Museums 2030, sharing recipes for a better future, over 200 museum professionals from all over Europe will meet and discuss about the UN Sustainable Development Goals and how they can be applied to museums. In preparation for this conference, we are happy to get an introduction and good overview of this important topic in today's webinar. It will be facilitated by Jasper Fisser. Jasper's professional experience and commitments are quite extensive, so I leave the introduction to him once he starts the session. Please feel free to ask questions with the chat function for the Q&A round at the end of the webinar. I now give over the word to Jasper and wish you all an inspiring session. Thank you, Mira, and hello everybody. I hope you can hear me well. It's an honor and a pleasure to be here from the corner of my eye. There's over 70 of you attending this webinar, which is quite exciting. I have to warn you, there are some little bits of participation throughout the webinar, so if you're dozing off or accidentally also secretly browsing on Facebook, keep an eye open for when I ask a question so that you can respond and we're all here. As Mira mentioned, I've done quite a few things in my life, but for the sake of this webinar, I think it's important to know that, although I'm a museum person right now that I work in the world of culture and heritage, my background is actually in sustainable development. I started my career as a community organizer and as an educational designer around what were then called the Millennium Development Goals. If you have also worked in the Millennium Development Goals, maybe make some buzz in the chat because if you've done so, you know that they were quite a big achievement at the time, and I'll touch upon them a little later on when I introduce their follow-up with Sardis Sustainable Development Goals. Currently in my life with my organization Fishtom, what we do is we help organizations, museums and other social and cultural organizations to tell stories and build movements that create or contribute to a sustainable future. And I'll talk some about some of these projects later on in the workshop as well. The question I want to address with you today, I don't want to focus on, is the question, how can museums contribute to a more sustainable, safe and equitable world? And as I mentioned beforehand, the framework we're going to use is the Sustainable Development Goals. Now the Sustainable Development Goals are an agenda adopted by the world's governments in 2015, for the year 2020 and 2020. And I'm going to talk a little bit more about the Sustainable Development Goals. Adopted by the world's governments in 2015, for the year 2030. So you'll also see it being approached as agenda 2030. And there are a set of 17 goals and over 160 targets that the governments around the world have set for each other. You'll see their colorful blocks and logos anywhere in the world right now and you can see them here. It's from making an end to poverty to ensuring that organizations partner up around the goals with each other. And what is important to recognize is that this is a globally adopted and accepted agenda. So although we may argue a little bit about, you know, which goal has our preference and which ones, which is the wording we don't like, it's not necessarily about whether, you know, we exactly agree on the wording of, for instance, goal eight, which is an especially problematic goal as it has economic growth in its title. But what is important here is that all governments around the world have come together and said, this is something that we're going to try and achieve in the year 2030. Now, in my introduction, I mentioned that I started working on the Millennium Development Goals. There were a similar set of goals, although there were eight, which the governments of the world subscribed to in the year 2000 and it lasted until 2015. And some of them were similar to the Sustainable Development Goals but more limited in focus and more limited in scope. And one of the things that was the result of the Millennium Development Goals is that we actually made huge progress on some of these goals. So one of them, for instance, was halving child mortality. And that's a thing we achieved. So by dedicating all the resources of the world to halving child mortality, we actually saved tens of thousands of young lives every single day. And you should see the Sustainable Development Goals in the same way. We may argue about which ones we find more important or less important, but what matters is that the collective energy and efforts of the world come together and focus on these goals, on these 17 goals. Now, before I dive a bit deeper into the goals, I would like to ask you a question in the chat function. And that is the question, if you had to choose one of these goals, just out of the blue, right? Even if you've never heard of them, you can read them a little bit. If you had to choose one, which one would you dedicate the next decade of your life to? Aida says quality education. That's goal number four. Florian goes for climate action. You may know that today's extinction rebellion. There's a lot of climate action going on. Quality education. Quality education. Malosi says gold tree, good health and well-being. Sustainable cities, number 11. The only one that on 11.4 mentions cultural heritage. Now it's going too fast for me to mention. 4, 1, 4, 11, 11, climate action, climate change, 4. It seems 4 quality education, climate action. They come back a lot. Obviously, there are topics that are very close to the museums as being educational institutions, but also climate action as maybe one of the major challenges that's getting a lot of traction, also because of the work of Greta Turnberg, who we'll see later on as well. 10. That's a different one. Reduce inequalities. There are some goals, five and 10, especially 12 to some extent, that are focused on making a more fair and equitable world. Good. Now, you've taken the first step in starting to act on the sustainable development goals because the first step is actually committing and we'll look at that later on. But actually, the way we're approaching this right now is not entirely right. A lot of the conversation about sustainable development goals focuses on this first layer of objectives. Whereas if you take a deep dive into the sustainable development goals, you'll find that behind every major goal, there's a set of targets, typically around five, but some goals, it's just goal 17, have a long list of targets. And it's actually on these targets where the action happens. So on the screen, although it's a bit small print, you can find all of this online. You can see some of the targets that are behind goal one, no poverty. And they say things like by 2030, eradicate extreme poverty for people everywhere currently measured as people living on less than $1.25 a day. And you'll see that while the sustainable development goal number one simply says no poverty, if you're going to act as a museum or as an independent or as a professional, these targets may be much more useful for you to take action on because they're much more specific, they're much more measurable and they're much more relevant to your situation. So if you go and engage professionally with the sustainable development goals, take some time to go through the 169 targets that are underlying these 17 goals. Understand exactly where in your community you can make some impact. Now the slides will be shared later on and the next, this slide is just, I just show it here to show that when you download the PDF after the webinar, I've included resources for you to actually understand much more about the goals if you want to read at your leisure. All of these are links and you can go to these links to actually see and interact with some of these resources on your own leisure. For now what is important is to understand that at the same time the sustainable development goals were adopted. The governments in the world indicated that the only way to actually make them happen to make them succeed is not if it's just a governmental thing, but if we managed to translate these global goals into local action. So although this is a global agenda of goals, it's local actions that matter and what you've seen in years since 2015 and especially in the last two years is that this local action, global goals, idea, philosophy is really starting to pick up speed and I think this is where museums and other cultural heritage organizations make most of their difference. Many of these topics, for instance climate action, they may be daunting or impossible to achieve individually, but if you work on a local level and if you make change in a local level and we all do that on a local level, we can actually achieve these goals. So don't feel that you need to fix quality education for everyone around the globe. The sustainable development agenda is set up in such a way that we can all come together in our own communities, in our own regions and address the topics right there. Now I feel there are three types of actions that museums can take when it comes to this global agenda. So there are three types of local actions that museums can take. Treat approaches, so to speak. There's a series of goals and targets where museums can lead the way and we'll look a little bit more at that later on, but these are the topics where we as a community, as a community of heritage professionals, cultural professionals need to take the lead and help others achieve their goals. There's another set, a bigger set of actions where museums can actually support others in achieving the sustainable development goals. Remember, this is not about one person fixing everything, this is about all of us collaborating to help achieve these goals. There's a third set of targets where we as museums don't have to take the lead or don't have to support others, but where internal changes in our own operations, in our own working way of working and way of thinking can actually help us achieve these goals globally. These are the type of goals and targets where we need to change internally to actually achieve them. Now, and again, this is something, there's a link, look at this later on when you download the PDFs. A year ago or so, I worked with some people on identifying, on an average, where can museums lead the way, where can they support others, and where can they change internally? Now, this overview which you see here, which you can access through the link that is down there, which you can download from the PDF, it's not comprehensive. There are many specific types of museums that can take action on other goals or support other targets. But generally speaking, if you want to know where to start, this is a good starting point, and I'll show you a little bit later what are the words. But one of the things, for instance, you'll see is that in this overview on goal 14 and 15, I didn't fill in any of the targets, whereas if you talk about life below water and life on land, as a natural history museum, for instance, these are maybe your primary, the primary goals you can contribute to. So this is not a comprehensive or conclusive list, but it's a good starting point for you to begin. And just to give you three examples of what action can look like, I want to talk through three museums that on each of these three different approaches have taken action. So the first one, one of my favorite museums in the world, is the Street Art Museum in Amsterdam. And to me, it feels the Street Art Museum of Amsterdam leads the way in achieving sustainable development goal 8, which has to do with employment and good jobs, and 11, which has to do with sustainable cities and communities. And the way they do this is there a museum in one of Amsterdam's suburbs, and one of the simple ways they lead the way is, for instance, by employing a different kind of person, not employing the traditional heritage professional, but working with migrants and refugees and providing them an opportunity to have a good job and to work in a museum, and thereby adding a little bit to that important goal 8, which is about fair jobs for everybody. At the same time, they take a very active role in the neighborhood they're part of and they collaborate with neighbors and citizens, and they participate in creating these artworks that they create and they do teaching and other opportunities around it with the neighborhood. And through that, they also contribute to goal 11, which is sustainable cities and growth. And they actually, in this neighborhood, which is a suburban neighborhood with not a lot of services, the museum is a leading partner in achieving these goals. They don't do that on their own, but they actually take a lead in achieving these goals because in their neighborhood, there's not a lot of other organizations stepping up to achieve these objectives. A different kind of approach is the Billings Farm and receiving in Vermont, in rural Vermont, in the United States of America, where instead of just leading the way, they support other people and especially their community on some of these goals, including goal 2, which has to do with hunger and some of the other goals. And what they do is, apart from a museum, a living museum about the rural heritage of Vermont, it's also a living market. It's a place where people come and buy food or they learn about farming practices. And it's also a place where they show that entrepreneurship is not something that only big businesses do, but where heritage-based entrepreneurship actually has a root. So they bring in traditional practitioners. They bring in intentional cultural heritage and they work with that and they show how people coming together can contribute a little bit to the economy of a place in a sustainable way, which is goal 12. Now, they don't lead the way per se, but they provide a platform for others who are leading to show their work, which is a very important thing museums can do. And as a third example and then an example of how a museum can change internally, this is a project we've done ourselves in Amsterdam, which is a center for sustainable fashion called Fashion for Good. And although their mission is also about sustainable fashion, one of the things that when they build the exhibition and when they build the organization they really try to do was stick to the sustainable guidelines themselves as much as possible. So use responsible light solutions. Use responsible paint. Provide recycled materials as much as possible so that it's not just the message and the story of the museum that is sustainable, but the museum itself, which tries to be more sustainable, which tries to be more good for the world instead of a force of bed. These are three examples of three different kinds of actions museums can take. And now I'm going to give you a choice and this is a bit of a tricky choice but getting started with ESDGs an hour is not enough time, especially when I also mess up a little bit with the internet connection for which I apologize sincerely. So I'm going to give you all a choice. I'll open a survey in about a second. The choice is going to be what would you like to focus on in this webinar? So would you like to start with exploring ways and approaches and strategies for museums to lead the way in achieving these sustainable development goals? Would you like to choose how museums can support others in obtaining the goals? Or would you like to talk more deeply, more profoundly about how museums can change internally? Now, if it's correct, you can now see a survey which the good people of NEMO were also very excited about practicing for once. And I'd like to ask you to see what would you like to focus on today? There's heavy voting going on and it's a tight race between leading the way and changing internally. If we end up with a draw, I have to talk twice as fast. Of course, I'm going to share the slides with all of you so you can browse through all of the slides. I prepared for all three of them. It doesn't really matter, but I can see. I'm going to count down from ten and that zero will make the decision. Ten, nine, eight, seven, six, five, four, three, two, one. And it seems, oh, a last-minute vote for museums lead the way, but it seems that we're going to start to focus on how can museums change internally? Now, apart from having seen the vote, it's also interesting to see from this small group of people that the things you're interested in is both leading the way and changing internally. And obviously, what I'm going to do is I'm going to try and address both of them in the remaining 32 minutes of our webinar. So let's just get started as quickly as possible with museums change internally and then when there's some time left, also look at how museums can lead the way. There we go. Back to the presentation. Thank you for voting. So museums change internally. There we go. Changing, museums changing internally to support the sustainable development goals. I think is a set of three decisions. It's a strategic decision from senior management or the board or the board of directors to actually become a 100% future-proof organization. It's a tactical choice to collaborate with other organizations to achieve these goals and especially it's an operational attitude of everyone in the organization to whenever there is an opportunity make a decision that is more sustainable. And on a more philosophical level what I think it requires is that we move from a proprietary approach to resources. We own everything we need to a shared approach to resources where we look at the resources in our community and we only make use of those that we need but we also provide those that we own to others to succeed. And I want to start this changing internally by a story about this building. As you can see this is a government building and it's the Ministry of Foreign Affairs in the Netherlands. And about 15 years ago when I was much younger than I am right now I was part of a young group of people we were about 25 to 30 people and we would do, we'd call them robberies of organizations that invited us it says the Ministry of Foreign Affairs but also municipalities and they bring in us as a group of young people and or mandate for the day was to come up with all possible ways in which the organization could become more sustainable. We were given an all access pass to every part of the building keys to every door we could question everybody and at the end of the day we would come up with a list of recommendations for the organization to become more sustainable. And what happened obviously was that we started as young people running around and being bald and fighting and talking with everybody in the room and during lunch we would look if everybody turned the lights off and if they turned the screens off and we'd go to the printer how many papers were printed that were irrelevant or not valuable and we'd bring that together we'd create a list of recommendations we'd hand them over to in the case of Ministry of Foreign Affairs to the DG of the Ministry and they would commit to changing as much as possible within a month and the surprising thing here and the message I want to share with you actually when we came back after a month or two months a lot of impact would have been made there's a lot you can do in your internal organization to be more sustainable with very little trouble and in recent years we've seen museums do that across the board so on the left there's a screen from the Amsterdam Museum which made headlines around the world recently by dropping the term golden age from its communications which ties into some sustainable development goals about talking about an inclusive story about history and on the right you can see the Walker Art Center which is one of the many museums around the world where we laid to goal 5 gender equality they've dropped the binary gender approach to restrooms and instead created an old gender restroom these are changes that are super small and super tiny that can be very rapidly but can have a major impact on how audiences perceive you and how people interact with you and also how you're seen as being a leading organization leading on the sustainable development agenda so the approach the approach here the thing I think you need to do is invite your audience to be your auditor open up a day open a day or maybe a weekend or a special occasion where you invite all these people that are already active in these goals ask them to come in and recommend all the changes that you can make to your organization so that you actually become more sustainable and I actually think if you do this and you do this based on all the lessons that we've learned about participation in recent years so these are just two examples and if you think of all the experience we had in participatory practice you can make your journey to changing internally towards a more energy-proof organization a participatory exercise that involves and engages your audience so invite them in much like the Ministry of Foreign Affairs invited me as a youngster and ask them to focus on anything that they think your organization can improve and just to give you some examples of what happens when you do this and we've been going through organizations doing this is there's tons of very small things that you can do, you can start doing tomorrow that actually make your organization more energy-proof for instance, prioritize local plant-based food make the default option in your restaurant the vegetarian option and don't even mention that it's a vegetarian option just stop serving meat find some cultures this may be more difficult than in other cultures but generally speaking there are plenty of good plant-based options available most of our museums are smoke-free already thank God but also offer and this has to do with God 3.5 sufficient alcohol-free options also during your own events during your internal events simply by doing something so small you already start becoming more energy-proof and with visitors to public transport and all gem discrimination including in pay this may be a more strategic decision to do but it's something you need to focus on and the next person you hire make sure that their salary is the same whether they're a man or a woman or anything else free drinking water environmentally friendly cleaning materials electricity from renewable sources all of these little changes can have a huge impact not just directly on the sustainability of your organization but also in the mindset of people the moment you start using environmentally friendly environmentally friendly cleaning materials it changes a little bit of the mentality there's a question what are the numbers on the right-hand side sorry I should have explained that this is the sustainable development goal so it's true and then the point 4 the 4 is the target so it's the goal and the target and each of them addresses a specific target there are long lists of these that you can go through and the best way to actually approach this is to invite your audience to tell them for you all of these are choices you can make today and in bed tomorrow just to share what this can mean this is an image I took from the internet you can find the source at the bottom these little things if you're a public institution like a museum can mean a lot so simply choosing related to gender equality to say welcome esteemed guests instead of welcome ladies and gentlemen has a signal to your community and to the people that visit you that you're looking forward to a future actually there is gender equality and everybody is included and it's these small things that have a huge huge huge impact probably much more than just talking about it so if you see a little bit of this and then we'll move on and this is a good because it's a pressure cooker and it's public if you see this list or if you think about this is there one thing that you can commit to tomorrow to trying to achieve internally in your museum after the webinar it's helps greatly if you make it explicit so share this in the comments and see if there's one thing one small thing that you can do to change internally to commit to the goals I see a lot of people are writing I'm very curious to see what they're what they're going to say lower the consumption of electricity this is a great thing that you can ask people to help you with there's a lot of electricity being lost and don't think that if you use renewable energy you can waste energy because all the renewable energy that's not being used is replacing unrenewable sources so even if you are on 100% renewable energy try and limit your energy use as much as possible recycling bins screens and office lights free water free drinking water it's a very simple thing and not in plastic bottles just have a tap that people can drink from directly or you use sustainable cups free drinking water is a great it's a great solution if you're interested in free drinking water there's a couple of solutions on the market like the pipe that you can reach out to and they collaborate and if you put in one of their tap points they'll install one in Sub-Saharan Africa or elsewhere so immediately you become also part of the partnership for the girls now of course it's not just one thing that you need to do this is a a graffiti that's on the wall of my neighborhood and I find it very inspiring because it every day encourages me to do more shit start with the one thing but move on to the next and the next there's 11 years left until 2030 they call the next decade of the livery and the sustainable development goes if you change one thing every month you can still change over 100 things before 2030 and that's probably all you need to do to make your museum more sustainable in the long term and to you know to give you the framework that this is of course not just about you using gender inclusive language or you being a meeting point for all citizens but it's about create changing an environment in which people come and appreciate and by changing that environment also changing the people changing yourself changing you know your colleagues changing your audience as well if they see recycling in the museum they'll be more likely to recycle at home if they see if they eat a nice cheese sandwich in your cafeteria it may just be the tipping point that makes them choose for less meat intensive diet at home it's a small things you do internally as a museum that can have a great impact and that leads me to the second topic that you actually choose to address which is museums leading the way I'm scrolling back so of course apart from the small things many of you wanted to see how can museums actually not just change internally which is something we all should do but how can museums lead the way in a transition towards achieving the sustainable development goals and I think leading the way unlike changing internally it's mostly a strategic decision because it has to do with how you relate how your organization relates to society and there's been a lot of talk about museums not being neutral right museums are not neutral and I think that's it's fair obviously museums are not neutral but what's missing from that debate sometimes is if they're not neutral what are they and I would like to offer that instead of neutral a museum is a conscious institution conscious of the society it is aware of and the challenges that surround it and consequently also taking responsibility active responsibility for that society it is part of and for the people that live in that society now if you look at that agenda these 17 goals they may seem daunting there may be there are 17 of them it's a huge responsibility to actually address all of them my recommendation would be much like changing internally not to try and address all 17 of them in your community but actually as a museum as a respected institution one or maybe two where you're going to lead the way choose your topic and then commit to it vocally to others and to yourself and one of the tools that we typically use to ask people how do you choose that topic is to look for the topic that affects your story in the most extreme way and it has considerable impact in your community climate action which is a lot of people's minds or quality education which seem to be a very big topic amongst US listeners they may be very important to you things you feel about very much but are there also the topics that matter most to your museum does it affect the story you tell and does it have considerable impact in your community when you combine this with your friends and see and I know many of you will know Yantli the open-air museum in Sweden you will see that their project called New Village is one of these projects that scores perfectly in this quadrant so in Sweden there were a lot of new people and a lot of new migrants looking for homes which affected the community of the Yantli Museum but Yantli is also a museum an open-air museum that tells the story of how people live in a certain in that region and throughout history so when they combined the two they came to the realization that if they were going to build some houses a new village for migrants and other people at risk of not having a home and they made a part of the museum they would actually have a project that had considerable impact and affected their story in a positive way and even though this project wasn't initiated under the flag of the SCGs this is a really meaningful and impactful project whereas and I see somebody already picking that up in the comments if you look at the entire other way there's a lot of organizations fortunately not some museums but a lot of other organizations that are simply saying we stick to the sustainable development goals they raise a flag but they don't do little they do little else which has a very limited impact in the community and typically does not at all affect a story so that's the other end of the spectrum and you'll find that for every museum the answer to what has considerably impact in our community and what's affects our story is a different story I see somebody mentioning the Malmo Moderna Museum as a good example as well socially inclusive museum I don't know about that one but please drop me a link over email and I'd be happy to study about it you'll see that most of the best projects sit in the top right corner of this quadrant so figure it is out again this is something you can do together with your community because they know what matters for their community they know how it changes and there's no image of this but I just want to tell a little anecdote with Pops in my mind right now a while ago was working with a natural history museum in Canada and they mentioned that to them climate change is the big story right it's the one story they want to tell but it doesn't resonate with their audience at all and after a lot of research they'll they figured out that climate change is too big even though it has considerably impact in their community it's so big that people can't relate to and instead of focusing on climate change as a topic they started looking at how does that affect people's back gardens how does it affect everyday life and they figured out that if they approach that same story from the question of why do certain plants that used to grow well in my neighborhood when I was younger not grow any longer why do some plants that were not here at all now all of a sudden grow in our neighborhood and then you can see how that story has more impact in the community and you can tell the same story but in a much more impactful way somebody asks a question I think I don't know if it's relevant right now I'll try I'll come back to that at the end of the workshop I think we can pin it I pin it and then we'll go back to that so once you've decided on your topic it is committing and I think everybody knows the girl in this photo and many of you will be enthralled and inspired by her and I think apart from the message that Greta is sharing with the world I think the one thing that ends out to me and she's not alone there are many young people many young girls of all different nations all over the world doing the same thing is the commitment they show to their cause for one entire full year Greta has been striking for the climate in front of the in front of the Swedish parliament it's not just a one day affair it's not just one lecture it's continuously going back to it and if you follow her and you on Twitter or in the news you'll see that she's actually a part of a network of young people that have committed every single waking hour of their lives to some of these girls and I think there's a lesson in that for museums it's not enough to say hey there's one project we're going to do you have to actually commit to owning that if you want to meet the way so how do you commit to impact some of these are already mentioned make it local you can choose any of the girls quality education but what does quality education mean in your community make it specific not just say we're going to do something with quality education but say in our community in 2030 no one will be excluded from education which leads into the second point is the millennium development girls were about half in poverty and about reducing things the sustainable development goals are about eradicating limiting stopping forever certain things that are not good to us so commit to real radical chains collaborate with others there are many ways in which museums can support others in the girls and you can see in the PDF after the webinar which ones these are but also invite others to collaborate with you if you're going to lead the way in one or two topics in your community there will be eight or nine other organizations leading another topic collaborate with each other help each other achieve that agenda and the last one if you commit tell the world that you're committing to it there are some links in the PDF I'll share later on where you can actually register your commitment with the United Nations so that the world can follow you and they'll keep you up to date and they'll track you and they'll force you to write reports and that's a way also to show that you're serious about your commitment this is not a free for all we have to achieve this and telling the world is one way to do that and lastly if you commit organize for impact and I think the one thing here is that is important to know is that this is called the agenda 2030 with a reason in 2030 we want to have achieved these 17 goals the only way we can do that is if everybody everybody in the world comes together and collaborates on them but we don't have to do everything tomorrow there's many things we can start doing tomorrow but we need to plan for these 11 years that are ahead what are all the things that we're going to do and maybe for your organization that means that the first thing you can do is just do a small event on quality education or gender equality maybe something you know that you can still get in your schedule in your busy exhibition schedule and then the first opportunity that you have to do an exhibition you're going to do that and then you're actually going to spin it off into a separate movement that you're supporting in your locality so that by 2030 you've achieved the goal and actually there's a new organization that is working on the goal that you've selected you don't have to do everything tomorrow you can face it out over the next 11 years which gives you much more time to do it thoroughly to it collaboratively and to do it sustainably now in summary you can download the slides later on we skipped the second one because you didn't want to do that but I recommend that you also look at how museum can support others because that's a great role that we can play we're a great trusted partner in our communities to actually support others to achieve the goals in summary if museums want to contribute to sustainability development goals they can lead the way by committing to one topic and really focusing on it or two topics at most we can support others and you'll see in the PDF afterwards by defining our value and partnering with others and we can change internally by walking the walk while we talk to talk so by really doing the things that we need to do not just chatting about it but every time we have a lecturer come over to talk about sustainability also ask him what are the two or three things that we can do tomorrow here in our organization to make ourselves better this is not easy but we still have 11 years left to get there and I'm pretty sure given the energy that's been coming up in the past 11 years past months and with the Nemo conference coming up it's a challenge that we can handle before we move to the questions I just wanted to show you as I mentioned in the PDF there are a lot of resources available there's a great book written by Henry McGee who is also at the Nemo conference later this year I wrote a couple of blog posts there's a lot of resources available if you want to do more you can also always email me and ask how to move ahead or if you know if there are organizations you want to partner with this is something we need to do together and I'm more than happy to help and I think many of you are happy to help which gives me some time to go to questions now there were some questions that are pinned I'll have a look at that but also if you want to ask a question feel free to write them in the comments and I'll respond to that one question from the very beginning is somebody asking apart from the three options I gave is also how can we measure and how can we track this and I think that's actually quite interesting question as some museums can play a tremendous role in actually measuring and tracking impact on the sustainable development goals what is important for you to know is that every goal apart from a set of targets and indicators that show if we're successful or not these indicators are universal so they help us to track progress from one topic from one year to the next and all these topics and if you're going to measure your impact use these indicators to measure it your national bureau of statistics especially if you're in Europe because they're harmonized across Europe has more in depth insight into your national performance on each of these indicators and every six months they're obliged although many of them don't to send in an update report so you can track on each of the targets and each of the goals how your country is performing also in relationship to other European countries but it's typically national local although there are also municipalities especially the bigger ones that are tracking on the local level these indicators so I would almost say that we're better at measuring the SDGs than we're actually implementing them but your starting point is these indicators for each of the goals that are there let's see Lena has raised her hand I don't know how that works but there is a question that leads to the question so I can't see who actually wrote the question but that leads to the question how to react to the fact that I as an employee am not the museum so I alone cannot change for instance free drinking water how to change my institution if it's not only if it's not just you working on it probably individual actions matter in this context if you want to start the conversation about this in your organization start by throwing a small team workshop around what we can do ourselves there are many things you can do as an employee and the most important one is raising awareness I don't wear a suit jacket today but I bought a bunch of these pins SDG pins you can buy them in the UNDP shop they're very colorful and people will come to you and they'll comment upon them and they'll be like what's that pin and you can tell that's the sustainable development goals you know about them and it's a starting point for a conversation there's still time to raise awareness we need awareness before we can move to action so you as an individual can at least raise awareness for these these goals somebody says I didn't understand the numbers in the chart I don't know which chart the one chart that I had the 2.4 etc there were goals so goal 2 and the 4 is the target every goal has a number of targets under them so that's 2.4 would be goal 2 target 4 how was the chart made Cynthia asks I don't know which chart you meant but if it's the if it's this one it's made by the UNDP by the UN probably by a designer I don't know about that one oh the one that looked like an Excel chart yeah this one it's made in collaboration with a couple of museums mostly in a conversation on Twitter asking people what are the goals that they can either lead the way on support orders or not change internally it's not comprehensive as I mentioned so if you have feedback on that point if you feel there are other areas to go on go to the link that's at the bottom of it there's a lively conversation in the comments adding and adjusting and we'll update as we go along yes Cynthia's happy I answered her question did I miss any questions let's see whether there are whether there are some others yes no how was the chart made Lina still has her hand raised I don't know if that's by by accident or by design I want to ask a question Lina feel free to write it in the chat I'll try and answer it there are some people are still typing Annamarie asks is there also the supporting role is also in the PDF yes you're going to get that one for free so I'm not talking through it but it's in the PDF and you can read it through and you'll have my email I'll share it again here's my email if you want to continue talking about it or chatting about it I'm happy to do that Estelle says if they were mad you seem to not have enough resources to ensure the basic missions do you have propositions ultimately sustainability is this is one of the most difficult things of the whole sustainability agenda but ultimately sustainability is not about doing more it's about doing better with less so yes our resources are tight I know and it may feel like taking on this new responsibility heightens the burden but sustainability very much very important also means sustainability for your organization and for you yourself as a professional so if going back to the SCG you see tree which is good health and well-being this also has targets underneath that have to do with responsible working conditions same as the G8 it may mean actually picking up this agenda that you start doing less less work because that will make you as a professional more sustainable and it may make your organization more sustainable if there is if there is no sustainability in your own career and no sustainability in your organization there's no way you're going to achieve the sustainable development goals internal sustainability is as important as any of the of the other ones so even if because of very tight resources and because of an over-stretch schedule you can just contribute a little bit that's great but if you feel over-stretch and if you feel under-resourced look at your own sustainability first before taking on an additional burden let's see if there are some other questions I know these things may feel daunting and it's another thing to do now museums have to work on the SCGs we just fixed participation and many of the other topics social media that we had to talk about and now we have to do the sustainability development goals but this is about all of us it's not just about saving the world it's also about saving our own organizations and living our own sustainable and prosperous life we're at the top of the hour but I'm here I can stay here for a while also because I know that we had like a few minutes lost beginning because of somehow the Wi-Fi being not as good as the mobile network here for which I'm very sorry so if you want to hang around and ask some questions you're more than welcome to do so otherwise thanks a lot I'm sure NEMA will share the PDF with all participants and everybody else who wasn't there feel free to email me if you don't receive it in one way or another or ping me on social media I will also try and make a write up later this week of the message with some examples on my blog so you can actually read that and the one main like super important thing that I'd have to do is I'd have to ask you is if you start on a project related to the sustainable development goals or if you make some internal changes talk about this share it with me share it with the world because together we can get this in huge museum community to be a force for goods and that has already started it has already begun but that movement deserves to grow so talk about it share it and show me your good examples very much and NEMA says don't forget to register for the tartar conference they're always here to sell right but go by train don't go by plane is there any resources that we can show senior management that show the sdgs are not only good for humanity but increase short term museum goals as well it's just visitation numbers peter asks I'm not sure if there is like I'm not sure I know that libraries there are some examples in the slides that I shared I know that libraries have put up quite a good lobby to show that actually being meaningful to their communities around the sdgs helps the library itself I'm not sure if ICOM has done the same thing or NEMA but I do think that information is available I also believe it is good for visitation numbers so if there is not a pdf and I don't know about any I would now say peter that we collectively look at NEMA and encourage them to take that up as a challenge and create one of their publications looking at the short term impact of the sdgs on the impact of museums such as visitors etc I don't know top of heart top of mind I know libraries do but let's encourage NEMA to make one of these pdfs challenge accepted NEMA says thanks that's great guys cool can you Tim ask can you recommend any articles on the topic well I can recommend you there's so much happening and it's going so fast I can recommend you follow certain people on social media so it's going to be difficult to say that online I think but because you're going to know how to spell but people like Henry McGee and Andrew Potts and Sarah Sutton they're all great they tweet a lot about these topics they share a lot of relevant articles they're very up to date they take a very broad view on the topic so I highly recommend you follow Dan and I'll it's a bit difficult for me to switch screens and type their names in the chat but I'll put them in the follow up I'll make note of it and I'll put their names in the follow up so you can actually start following them online or go through their Twitter and read about it Cynthia said I've read some criticisms about the fact that culture is a big omission in the SDGs what do you think about it well that's a good one actually yeah culture wasn't culture isn't the SDGs culture is all over the SDGs but the word is mentioned one place 11.4 but the thing you could ask is not necessarily you know is it good or bad culture isn't the SDGs for instance mobility is also not in the SDGs there's a lot of you know sectors that are not addressed in the SDGs but they've actually taken on the responsibility of achieving the SDGs and instead of focusing this is my opinion instead of focusing whether culture should or should not be in the SDGs what we need to do is work hard to show our impact and show with our local government and our national governments that we're in the update report so that you know when our government writes to New York about the work we've done in the SDGs they'll write Museum X or Museum Y has done this project with this impact and then show that we're actually contributing to achieving the SDGs in the Millennium Development Goals and in any of the other you know global agendas culture has never been mentioned we've now been mentioned once and the world is looking at us we need to take the responsibility very seriously so that you know the next time around we're actually at the table when these goals are being said having said that a lot of our resources are working on the a lot of people have contributed to the global agenda and are contributing to its implementation right now so I think culture is claiming that position I'm just waiting if there are some other questions and otherwise I would like to thank you all for your attention and wish you a very pleasant day thank you so much for joining with me and it was great to talk with you, thank you I think Nemo is kicking us out take care everybody, thank you