 India, a country with a rich historical backing, a land home to more than 100 crafts forms is known for its beauty and diversity all around the world. Pottery, the oldest art form of India has been reflecting in its varied culture and heritage for the last 20,000 years. Stellar craftsmanship and passion for the art had always been a mark of the potter's community. But once a lustrous and growing craft today unfortunately it has become a mere means of hand-to-mouth existence. The people who shape the identity of the nation now struggle for identity themselves. Like most businesses across the globe, the potters too have been at heart with the lockdown. Due to the closure of the traditional bazaars and exhibitions, the potters were losing work and exhausting their savings. Amid this crisis, we invested in social media marketing in terms of online campaigns and paid promotions. We gave our potters pre-orders from customers span India in order to ensure that they continue practicing the art by providing them with a constant flow of income even in such times of difficulty. An idea that was conceived in the narrow lanes of Uttamnagar with just one potter has now grown to nine potters with operations in three states, presence in 12 retail outlets, 25 exhibitions and 22 online sites impacting more than 700 lives and increasing the potter's revenue by 104 percent, thus eventually rekindling hope and light in the lives of these potters and reviving the lost ethnicity. Under reviat, we ventured in the expanse of diversity, culture and heritage and are dedicated to reviving the livelihood, re-establishing the culture and rediscovering pottery. So this is reviat reviving the ethnicity. Hi, I am Amesfit and I want to build the future.