 Recently there's been talk that Facebook, Instagram, Meta, the parent company is starting to go downhill because for the very first time, Facebook lost users. This is the first time in its history since 2006 that Facebook has lost users rather than gain users. Now, to be clear, they haven't lost monthly, they've lost daily users, but they haven't lost monthly users now. What's the difference? Monthly users are people who log in every day. Monthly users are people who log in at least once a month. They continue to gain monthly users, but they just lost some Facebook, just a little bit, small percentage of daily users. But people are saying, oh my God, doom and gloom, Facebook, it's the end of the empire. Now we should all just stop using Facebook, Instagram ads. So that's, to me, it's not a well thought out argument because for those of us who actually run Facebook, Instagram ads on a daily basis, we see what the numbers are. And my numbers are as good, if not better than before, because like I said, up until this very moment, Facebook has kept growing, growing, growing every single year. And so it's huge. I mean, it's like almost 3 billion human beings use Facebook on at least a monthly basis and almost 2 billion people use Facebook on a daily basis and almost 1 billion use Facebook or Instagram on a daily basis. I mean, it's enormous. And so we're talking about a tiny, tiny loss and people are crying like it's, the sky is falling. It's not, we're still, you're still able to, I'm still putting my bet on Facebook, not bad. I mean, I'm literally running it every single day and I see the numbers every day come through. And like I'm still great. When the numbers get to a point where I'm like, yeah, it's no longer worth investing. You'll, I'll be the first person to tell you because I will have stopped doing it and I will tell you to stop doing it. But it's, I don't see it going, I still see it being worthwhile, both as ad platform, but also organically. If you don't run ads, it's still worthwhile for at least the next five, probably 10 years, right? Right now we are, what is it? 16 years into the Facebook starting and it's been growing, growing, growing, growing. 16 years growth. How long is it gonna take it to decline until it's like the Roman Empire dies out? Probably, I would say at least 10 years before it died. I mean, it's probably never gonna die out because it's so embedded in culture at this point. But yeah, I would say five years easy, easy bet that five years is gonna be just fine. And then, and it's not gonna be an overnight, you know, like the disappearance obviously too, right? It's gonna be a gradual disappearance over time. So five years, I'm just gonna go strong. And then maybe after five years, I'll stop investing as much into it and then let it decline for, you know, so, so in other words, it's totally, it's totally fine. But yeah, if you are, if you enjoy making short videos that are entertaining and that's the audience you wanna build and faith, you do a great job. I laugh at your videos, I think they're great. You know, one of the favorite videos I watch, Reels on Instagram, you should definitely be on TikTok, right? So if, like I said, if you enjoy making short videos and you wanna build an audience, it's okay to use TikTok. The problem I have with TikTok is that it builds a mass audience that's quite broad. And because it's easy for stuff to go viral on TikTok. Yeah, oh, yay, I got 100,000 followers. Okay, who the heck are they, really, really broad? And I don't know, I mean, if you're getting business from TikTok, wonderful. If it's, if it's, if you're finding business value for the time you spend on TikTok, go, I mean, with any platform, right? You're finding the business value based on the time you spend, you should do it. I just find that with TikTok, it's the kind of mass audience is not my audience. And I don't want to, there's a, it's, you know, it should be a separate conversation. But basically, I think we need to balance out targeted audience versus fame. I think that, yeah, I'm gonna talk about it separately. But it's like, it's not good to be famous. Well, is it better to be famous than being obscure? Maybe, but it's better to have a client waiting list than it is to be famous because fame just brings so much direct messages and all the stuff that we don't actually want to deal with. But so I hope this is helpful.