 Why as agents do we give up so easily we paid money for a lead they showed interest? I promise you they showed interest But some agents call them once twice The average contact to reach a lead is five to twelve times 80% of leads are reached after the fifth contact, but most agents give up after one No reason to a sales made on every call don't be sold on an excuse Sell a policy. That's a good point. They'll give you excuses ham sick. I don't feel good. I already have insurance I changed my mind. I'm not interested But they don't even mean what they're saying no 90% of time. It's a knee-jerk reaction It's an initial excuse to complain. They don't mean what they're saying. I promise you they want to meet with you They want the insurance they want what you have to sell they need information Don't give up just cuz jeopardy's on do not do it. That's right. Yeah. Hey Exactly jeopardy's on and and this is something I do I'm gonna go ahead and just random I'm gonna I'm gonna hit I'm gonna hit I'm gonna hit him with it if TV's on the background It's affecting my call. I'm as hey, Mr. Jones I can tell I don't have your full and undivided attention. I need it for about 30 seconds. Can we mute the TV real quick? Come on, man. I mean if I'm gonna lose a sale I'm gonna lose it on my own terms and I'm never gonna give up totally I'm gonna call the lead five times in the first day I'm gonna text it email it door knock it. I'm gonna freaking hammer it home. Yeah, you pay good money for the lead I mean, it's not the leads aren't free leads aren't cheap from any source You're not gonna get cheap decent leads anywhere No, might as well pound it to the ground until you know, you get an answer until they are telling you to never ever come Back ever again. You're gonna get a restraining order. That's right We want proof of that by the way. Yeah Call in the morning call in the afternoon call in the evening call on a Saturday mornings call them on Sunday nights I'm telling you you guys are giving up on leads so much I would tell you this that not every lead is perfect and there's some leads that aren't worth a darn But I can tell you this the agent Controls the outcome of a lead write this down the agent controls the outcome of a lead more Than the lead or the prospect ever controls the outcome. I'm a firm believer in it today's lesson That's it moral of the story you control the future you control your destiny You control the lead straight from the RG man the lead machine Come on