 It's the network. What do you think is more effective, Facebook ads or Instagram ads? Well, I'll say this, so both, both when you can and well actually I'll take it back. So Facebook ads tend to be cheaper, right? So when you run Facebook ads, you have the option to pick the placement for it. The reason they tell you to go with the recommended automatic place because Facebook wants to do all the work for you. They're like, we're gonna run it on everything and then we're gonna tell you which ones are cheaper and then we're gonna run it there. Now what ends up happening is most of the time just ads end up optimizing to run on Facebook because Facebook has way more people than Instagram but it tends to be cheaper to pitch a targeted demographic on Facebook than it does on Instagram. Like most of the ads I've ran, like I've seen my Facebook ads, like if I read one ad to Facebook and one rap ad just to Instagram, my Facebook ad always ends up being cheaper than the Instagram ad for the exact reason. But if that's something that you care about, like you're just going for a mass exposure, just let it optimize for whatever it optimizes out to. But if you're based, like what you want to do specifically is like you want this only target to people on Instagram or you only want something that's only on Facebook, you're gonna just kind of have to eat whatever costs like come with that stuff. It ends up being, let's say your Facebook ad optimizes out to pre-sensor click but your Instagram ad optimizes out to nine-sensor click. If you only want to hit people through Instagram, you're gonna just kind of have to eat that, you know what I'm saying? Figure out ways to get a cheaper stack. But I always recommend just going with the automatic placements in general just until you kind of get your ad and things a little bit stronger, like you've done it a little bit more. Then start testing out different themes of different on-platforms, but for now I would just say stick with automatic placements when it optimizes out to wherever it optimizes out to.