 Director for Sierra Club Maine. And in general, I have 10 plus years in various experiences, one of those being communications. So I've written a number of LTE's op-eds in my day. And so Matt asked if I would come and just say a couple words about some advice on what makes a good LTE in op-ed. I also just invite Bob to chime in at any point. Bob, how is our lobbyist for the chapter? And he also has written a number himself. But what I'm going to do first is actually share my screen. And can everybody see this document? What is a letter to the editor? Yes. OK. And I can't see everybody when I share my screen, so this is informal. Feel free to just shout out if you'd like. Don't worry about taking a lot of notes with this. I'm going to be going through these two how-to documents. We will be emailing them out to everybody right after, so you'll have them for you to take a look at. But first, just what is an LTE? We hear LTE all the time. So LTE is letter to the editor, very simple. But it's usually written in response to an article, editorial op-ed, or a column that has been published. Typically, you see it a lot when someone maybe has a different point that maybe needs to be considered for an article that wasn't mentioned, disagreement, whatever it may be. But what's nice about them is they can be written by anybody. So it's a really good opportunity for constituents, whoever it may be, general members of the public, to step up and say, wait a minute. Here is something I think you need to consider that hasn't been considered with this article that was published. They're published on the editorial page, which is one of the most read pages in any publication. So it's a great way to reach a bunch of folks. And due to space limitations in newspapers, not all LTEs are published. But what's really important to know is the more LTEs that a publication receives on a certain subject, the more likely they are to publish at least one of those. So a lot of times of the CR club will say we need to start pushing LTEs on consumer own utility bill, whatever it may be. And the hope is that at least one of those will get published because the publication will then know this is really important for us to be sharing out. And LTEs are more likely than Op-Ed to be published and often in a much faster turnaround time. Now with the digital world, Op-Ed's can be published really quickly. I just submitted an Op-Ed a couple of weeks ago on a Friday and it was published on a Saturday. But I'm not sure how frequent that actually does happen. LTEs are much faster and they're much shorter so they're easier to fit in. Any questions so far? All right, so things to consider when you're thinking about writing an LTE. Your topic has been mentioned in the publication recently. So you wanna make sure that it's time sensitive. If there's something relevant, there's some sort of relevancy of why you're writing it. You have just one or two points that can be succinctly stated. So LTEs like we'll share in a minute are much, much shorter than Op-Ed's. So you don't wanna be writing something where you need to write five, six, seven points and squeeze it into small character limits. This is something you have one or two points at most that you wanna get across to your reader. And you can write your response to the topic within one or two days. Again, these are really timely. You don't wanna be writing a response two or three weeks after it's already been published. It's too late at that point. LTEs are much faster turnaround times and you wanna make sure that you're getting it to out to the publication as fast as possible. So we have this document for Op-Ed's as well. I'm gonna go into line by line for the LTE. I'm not gonna do that for the Op-Ed except for in their differences because there are a lot of similarities. But the number one thing that I like to tell people about LTEs and Op-Ed's is follow the publication's rules. So what you wanna do is when you're considering writing an LTE, you wanna go on, so whether it's the Bangor Daily News, the Portland Press Herald, the Forecaster, whatever it is, you wanna go on the website. You wanna search like letter to the editor in the publication's name. And right what you will find is that each publication has slightly different rules as to what they accept for LTEs. And a lot of those are around the word limits. So what we found is that on average pieces, a lot of publications limited their LTE pieces to 250 words. So that's a couple of paragraphs. It's not long and Matt's gonna be sharing an LTE that we found just for folks to take a look at. But when we think back above, when we say, you wanna make sure your points are syncs synced, just one or two points, that's because you really don't have much space. Know your goal in your audience. If you want them to take action, ask for it, if you want change, demand it. You wanna make sure that you're very clear with the solutions or problems that you're identifying and that you have some sort of, what's the reason for your point? Do you want them to learn something? Do you want them to take action? Whatever it may be, whatever your goal is, you wanna make sure know that going into it. Also try to hook the reader. This is a little bit harder with LTEs because they're so short. But if you're able to start with something compelling, a story, whatever it may be, it's a really good idea to draw the reader in. Of course, limitations being the amount of words that you have. Again, you wanna stay focused, there isn't a lot of space. So you don't wanna have 20 things that you need to be discussing in 250 words because everything's just gonna become lost and the likelihood of it even being published will be very small. You wanna make sure that you have one or two points for your LTE that you wanna get across and that you know your goal and it's clear. Use everyday language. Don't limit your audience by using complex language. I don't know about you, but when I'm interested in reading about something and it's nothing but acronyms, these really big words that are really technical and I'm not very familiar on the subject, I don't keep reading. I don't understand it. I shouldn't need a dictionary or to be able to Google thing terminology to be able to understand it. And in general, you should be writing at an eighth grade level or below. So you don't, this is not the place to show people how smart you are by how many big words that you know. You wanna make sure that you are reaching a really broad audience and one way to do that is to not use complex language. On a similar note, assume nothing. Don't assume that your readers are informed on your topic, give them a little background before going into an issue, something that just kind of just catches them up. And also, if you're writing about something complex, maybe say why they should be listening to you. Do you have a credential in whatever it may be? Or if you're writing about energy use and you have some energy credential, you might wanna share that. So people know that, hey, I know a lot about the subject and this is why you should be listening to me. Maintain composure. So it's okay if you read something, an article and think, oh, this is outrageous and I just have to write a response to this. This is ridiculous. You can be upset, but never personally attack someone and just make sure you're maintaining composure. Focus on the policy or the idea and propose a better alternative. Never ever, ever personally attack someone. It's not good for your cause and it's not good for anybody. Again, I mentioned this previously but staying relevant, wanna make sure you're writing about something that's timely, you don't wanna be writing about something that happened months ago and we don't want folks to waste your time and if you are doing that, the chances of your LTE being published are gonna be minimal. So we wanna make sure you have the best chances of getting it published and also find a local angle. So say you wanna write about climate change. Write about something that's happening here in the state right now that climate change is affecting, whether it be ocean acidification or whatever it may be and affecting our water sources. Last year, I wrote an op-ed but I did mention all of the droughts that we were having, these historic droughts and I named the specific towns that those were happening in. So those are just some ideas and I can see that chat, like people are chatting but it's something relevant to me. I can't like see the box. So just like chime in if I need to know. Also keep it you, be authentic. Don't try to write like somebody else, just be a genuine person. Tell your personal story as I mentioned and include information on who you are, your title, anything that can really help your argument. Be factual and highlight of the issues that haven't previously been addressed. So make sure you're including facts to back yourself up. And one of the things that I also think is one of the most important things for you to do is link your sources. I always say if you're gonna be including facts, you should never include a fact that you don't have a source that you can link it to because it really helps. One, continue to educate the reader but provide evidence of what you're saying is true and this is why they should be listening to you. Avoid duplicate letters. Don't send the same letter to two papers. So what you wanna do is send one letter. If they don't respond, usually it will say you'll hear back from us in a certain time period or when you send it, you can ask, please let me know by Wednesday or I'll send this to another publication, whatever it may be. When I sent my op-ed to the Press Herald recently, they responded and said, yes, we're interested in publishing this. We'll get back to you later today. Like they gave me some sort of notice but once you know that the first publication is not going to be actually publishing your piece, then send it on to the other sources that you're interested in having it being sent out of motion. Send a polished piece. Do you do not wanna send a Google Doc that has all sorts of track changes in it? You want it to be the final piece. You want it to be an attached word document. You don't want it to be a PDF because you need them to be able to get in there and make changes if they wanna make some tweaks. And I can talk about my experience with my last op-ed. You want it to be double spaced. You wanna provide a title. You have an image that you say that they can use. This is more relevant for op-eds. We're welcome to submit that as well. No guaranteeing that they'll use it but publications are always looking for images with their work. You wanna make sure you include all your contact information if you're writing from, because of an organization you're a part of, you should write the organization. You should write your title, email, phone number, address. So they have all of that information on hand. And then very, very important that you thank them. So even if they don't publish it, thank them for considering it. Thank them for getting back to you. I always like folks to know that I really appreciate them giving some sort of response. And if they do publish it, thank them. It's really great that they would publish it. And you wanna make sure that they know that you appreciate them getting the word out. And then speaking of spreading the word, once you get your piece published, share it. You wanna make sure you're publishing this piece because you want people to read it. And one way that you can get people to read it is to share it on social media. Send it to your legislator if it's something that you think they should be reading or any other relevant decision makers. So that folks know that, look, I've submitted this LTE. Here's why you should be reading this. It's really important. I also included some things about writing LTEs on behalf of Sierra Club Maine. We would absolutely love it if folks were interested in doing that. We just like to ask that you identify yourself as volunteer for Sierra Club Maine, whatever your role might be. And then submit it to us with at least 24 hours notice Monday through Friday. And at our main.chapter.atcierclub.org and we'll take a look at it and get back to you and work with you on it. Yeah, so that's LTEs. Any questions? I went through that pretty quickly. And similarly, Sarah, because we do something for testimony for legislative bills, you can always write as an individual. That is definitely what most people do. So the last portion was just if you want to write on behalf of Sierra Club. Yeah. And Bob, anything you would add? Not much, that was very thorough, Sarah. Excellent. But I would reinforce the notion that letters to the editor are usually in response to an article that's appeared in the paper. Occasionally, I've seen a paper print a letter from somebody complaining that something was not being given coverage. And that may be a certainly appropriate way to bring that to the paper's attention. Really important to follow the paper's direction starting with word limit and any other guidance they have. If you'll have some expertise on the issue you're writing about, make note of that. Maybe you're a doctor writing about health care issues or a Prius owner writing about hybrids or you're writing about renewable energy and you have solar panels on your roof. You might want to mention those things. If your ultimate goal is to try to get an elected official or a company to do something, you ought to name them in the letter. That way staff or we don't have a lot of staff of main legislators, but they may see that or the company, a lot of corporations will review the opinion pages and that way it'll come to their intention. And it is important to include your contact from information. My experience in newspaper will often call and just confirm that I'm who I am and you still want this published. And so if they can't reach it, they may not, they may not read it, publish it. I think those are the only things I would add. Awesome. And Matt, do you wanna, do we wanna share the example of the LTE that we saw now or do you wanna do that at the end? We could if that's helpful just to get a quick view of what one looks like. Do you have it? Like do you wanna share your screen? I do have it up right now. Yeah. All right. And it is short. And this actually we can send, I can put the link in the chat. Can I do these two things at once? I think so. So this one there's, I just picked one that was timely and relevant and it did have a lot of the things that Sarah was talking about. And we can definitely analyze this further. I'm sure there's ways that this could have been improved as well. But it is short. So I'm happy to just read this if that's what we would like or we can just read it together silently. Yeah. What I like about this one is like, I don't know about you, but have you been hearing a lot in the news about offshore wind and lobstermen? Like I've been here, it's been all over my social media. Every time I feel like I open up the home page to the Press Herald or BDN, whatever it may be, there's a story about lobstermen protesting that offshore wind project from New England-Ocaventus. So this person is in, what they're writing is that they disagree with the lobstermen's opposition to the project and here's why. And so it's very timely. It's short like we talked about. It links to studies. It has one to two points that they're not considering. So if you think of all the things that we talked about, it does hit on a number of those aspects. Yeah. Yeah, I thought it was short. I mean, it was succinct and I definitely appreciate this. I found this article really interesting and obviously the nature journal is a very widely known and respected journal. Yeah, it was timely. It was relevant and I think it was pretty good. And I just wanna- I just asked in the chat, this is Becky, I just asked in the chat, did he supply the link or did the paper add the link? It's hard to know. I always put the links in myself. So when I send them an article, I've linked everything. So they may have linked it for him if he hadn't, but you wanna make it as easy as possible for the publisher. So if you reference it, you should find that link and put it in your document. When I go through the one that I submitted for the on the frat gas line that we stopped, I will point out that like all these links and there's lots of links. Those are all links that I found and put in there myself. I also wanna point out that Jonathan Fulford, our legislative volunteer team leader, mentioned, it's really helpful to have people read it for you. I never submit anything without having at least one or two eyes on it. So it's so important to read it out loud, whatever you gotta do to make sure that it makes sense. My last op-ed article that I'm gonna show, I sent it to, I don't know, three or four people maybe. I had Matt look at it. I was like, there was something I was including in there that was more advanced from my knowledge when it came to gas. And I was like, Matt, does this make sense? You know, like I'm making sure that my facts are accurate and making sure that I'm pulling in the right people to help me with it. So I guess we can move on to op-ed. So again, we have another, let me show my screen. We'll send this along. Can folks see the op-ed document now? All right, so I'm not gonna go through quite in detail. I'm just gonna point out the differences, but what is an op-ed? Op-ed stands for opposite editorial. And there are articles devoted to commentary, feature articles and opinions. Not all op-eds are published because of the space, but you wanna make sure that it's very relevant. You don't, again, just like an LTE, you don't wanna be sending something that's totally out of blue and not relevant to anybody. You wanna make sure, again, just like an LTE, the more op-eds they receive on a certain subject, the more likely they are to publish at least one of them. And op-eds are approved by the editorial page or opinion page editor and will also be cleared by a copy editor. So there's a little bit more going on when it comes to an op-ed in terms of a review process. And when I show my op-ed, I'm gonna talk about the process I went through to get it published in the press hero just for as one idea. So when do you know if it's a good idea to write an op-ed? Just like with an LTE, you wanna make sure your topic is timely and relevant. Your topic will be of interest to a wide audience. So because there is more space that you're taking up in the publication, publications don't really wanna publish something unless it's gonna be of interest to a large group of people. You have important information to share in a new and interesting way. So whether it be a story, we think about the fact that the LTE it was one or two points of information. This is a, you have much more space in an op-eds. So you have more ability to write information that may be new or share it in an interesting way. And you are unable to write your piece in 250 words or less. So thinking about the LTE, if you really need much more space, then op-ed is where you want to be focusing your attention. Just like with an LTE, you wanna make sure you're following the publication's rules. Many publications limit pieces to 750 words or less. I did a little bit of research. I think the Banger Daily News is 750 words. I think the Press Herald is less, I think it's 650 words. So when you go into it, again, look it up online, see how many words that they are. And if you know going into it, say, I want it to be published here, then read that article first. One thing that I had to consider is when I first pitched mine to the Press Herald, I went with the one that was shorter content and identified content than I would be able to add back if I was gonna be submitting it to the Banger Daily News at some point. Just like everything else, do your audience, take your readers, stay relevant, everyday language, link your sources, which Becky asked and I'll show you mine, be factual, maintain composure. A lot of these are very much the same. And again, we do love to have volunteers who might be interested in writing op-eds on behalf of the chapter, identifying who you are and submitting it to us 24 hours ahead of time. I'm gonna go to share my op-ed, but before I do that, Bob, what else would you add? Not much, if I don't unmute. So one observation I'd make about op-eds is that the distinction between a letter to the editor and an op-ed isn't a bright line necessarily. I've seen papers print an op-ed that actually was in response to something else, which is usually what you think of as an LTE, but I think the difference in these cases may be, and this, I would say applies generally to op-eds, that the paper understands that you have a certain expertise in the subject. That maybe the letter writer doesn't have, and therefore your thoughts warrant a little more attention, a little more space in the paper. You wanna be sure that you take a stand on an issue for or against. You wanna hook your readers with an idea right up at the beginning. Maybe a brief anecdote would do that. You wanna support your thesis with some evidence and demonstrate that in fact, you do have some expertise in the subject matter, but you don't wanna sound like a professor. Don't need and don't want a lot of fancy technical language. I think it's important that you acknowledge opposing arguments. This is something I do as a lobbyist as well. I never want to have legislators only find out their opposing arguments of somebody else that I'm gonna think, well, why didn't how tell me about this? I think the same is true as an op-ed, and it doesn't hurt to acknowledge that there may be some valid arguments on the other side, but to the extent there aren't, you wanna refute those. And then you wanna end the op-ed with some call to action. All right, so you've read my op-ed. Here's what I want you to do about it. And I think that's it. Awesome, great. So we can send this out to everybody. It's kind of long, so we won't read it in full, but if anyone doesn't know, Summit Gas was thinking about expanding their FRAF gas line from Belfast or Thomaston. We, with like this large grassroots effort, were able to get them to stop it. There were a number of articles that came out in response to this effort, but I was really frustrated reading them because for two reasons. One, I felt like none of the articles really shared how much this was a grassroots effort in that like the power of people coming together to make this, to stop this. So that was one of my goals. Like I wanted to share that this really was a grassroots root success. The other thing that I found really frustrating was because the articles were written in response to Summit Gas's press release, they really got to control the narrative. And what they shared was that this was a huge loss to the community and here are the reasons why. So the other point I wanted to get across was like, no, this isn't a loss to the community. This is a huge success and here are the reasons why. So I was refuting and I link in my article what they had said. So what I ended up doing was, like I mentioned, I submitted this to the press Herald. I submitted it on a Friday morning. They got back to me by around noon and we had a number of back and forth. So one of the things that they had highlighted was that in my article, I mentioned that this, we refer to gas as fracked gas. That's a very purposeful thing. We do not refer to it to natural gas because as Becky likes to say, there's nothing natural about natural gas. The whole process of getting it out of the ground with chemicals and contaminating the earth is not natural. So we always call it fracked gas. However, what the person who runs the editorial page for the press Herald had said was, every time they ask Summit natural gas, if their gas is fracked, they said there's no way of knowing. And the reason why they say there's no way of knowing is because even though the majority of gas is fracked, it all is sort of pooled together, they purchase it and there's no way for them to be able to say, this percent of our gas is fracked. And they do that on purpose. It's kind of like this way for them to be able to hide from the truth. So one of the things we had back and forth was the my use of the word fracked instead of natural or just gas. And so they actually asked me to add content to my letter to be able to support my argument that the majority of gas is fracked. And that put it way above the 650 worth limit, but it was worth it to them because they wanted to protect themselves as a publisher so that Summit couldn't come back to them and say, wait a minute, you're spreading false information. And again, we shared that, the link that I had in this article. So thinking about my article, I mentioned that the announcement to stop the fracked gas pipeline is a win for our health, planet and economy and a testimony to community organizing. So like those are the two things that I'm covering. It's a good thing. And it's really a testament to the importance of community organizing. I then normally I would start with a personal tidbit. I did this in a BDN op-ed I had in the fall where I talked about how much I grew up in Maine, how much Maine has changed in the environment and climate change. But I talked about being from mid-coast, like I'm a resident here, I grew up here. And this is why it's really important to me. I talked about the work that Sierra Club, the role that Sierra Club had in all this robust grassroots effort. I linked to our add up campaign which is a petition that had 280 signatures. I linked to an article in the, was it the Knox Village soup that talked about all the people who came to the event. I quoted one of those grassroots folks to talk, okay, this is a grassroots effort. So it's important for me that I talk about one of those grassroots volunteers and what it meant to her. And then I go into how there, some of the national gas is letter announcing their decision misled readers into thinking it would be a loss for the community. And here's why. And this is, I don't know if you guys can, can you see what I highlight? So this is the section, the piece that the press herald asked me to add. So it's, again, it's really hard to figure out how much gas is fracked. But what we were able to figure out is that shale gas accounted for 75% of total gas in the United States. And here's the link, according to the Federal Energy Information Administration, shale gas is all fracked. So we can at least decipher that 75% of gas is fracked at least, and I linked it. I talk about how bad it is for the environment, link to a study, link to another study. It's bad for our health, I linked it to a study. It produces methane, which is 84 times more potent than carbon dioxide, linked to a study. It's just throughout this whole thing, I have all these links, and it's not even the cheapest heating option. Here's why, here's the study that shows that fracked gas is not as cheap as people say it is. And then I talk about other alternatives and thinking about how, if we really care about the environment, we shouldn't be thinking about gas as a bridge fuel because that's ridiculous and that doesn't exist. But instead, we should thinking about other incentives to get people to upgrade to heat pumps. And I wanted people to know about the green bank that we're working on. And then I just circled it back to the fact that this again was this great testament to community organizing and that when we come together, we can make anything happen. So this was my article. They published it that Saturday morning, but there wasn't, I was going back and forth on the phone with them until, I don't know, five or six o'clock. I looked at Matt because Matt was helping me until five or six o'clock that Friday afternoon. So that might, you might run into a scenario like that as well. And we can send the link to this article if you'd like to read it in detail. Any questions about that? Yeah, I just mentioned in the chat, for those of you who have gone through your free subscriptions or don't have one, we can send the PDF to that article. And I just have a quick question. Did they add that picture of fracking on the side? Did you see that? Yeah. Yeah. It was really interesting that you talked to the woman from the press, Harold, because it was clear in talking with her on like other publishers I've spoken to that she was an advocate for us. Like she really wanted to make this work. So she was like helping me find things. And it was a really good experience. Oh, the one other thing I ran into though was that press, Harold, in addition to other publications, have a limit on how frequently you can publish op-eds. And so I actually was in that timeframe. I had forgotten that with our fight against the corridor, I had added my name to an op-ed that was published with some other environmental groups. But because that letter was submitted as a group and this one was so personal, it had to come from me. It couldn't have come from Matt because I had my personal story. They made an exception and they published it within two articles within 90 days. So thinking about that as well, if you published something in the press, Harold, and it was only 30 days ago, you should look to publish something somewhere else. Becky, did you wanna add something? I just wanna ask a question because I've been increasingly frustrated. And I don't know if this is worth writing an op-ed about, but in almost every case, whether we're looking at the CMP corridor or this gas situation or Nordic Aquafarm or Nestle, the papers, particularly I read the press, Harold, more than I read the Bangor Daily, but they will take the piece that the company provides and the bulk of the article is from the perspective of the company and they don't do the due diligence as far as I'm concerned of reaching out to the opponents in any way. And I feel like it's really not balanced reporting. And I have been feeling like I wanna write copy those articles. That's so frustrating to me that we could have 280 people do ad-up or 198 people showing up in Rockland. And the article was all summit gas information. And I just feel like we should be telling the paper they are not doing a good, they're due diligence on their reporting. But is that, I mean, is that not a good thing? I mean, it's been going around in my brain for a while. I'm just wondering if that would be worthwhile writing. So I can share a little bit, I probably can back up and share a little bit more about how I came to this piece too, because I did experience a little bit of that. And I'd also love to hear Bob's thoughts as well. But there were all these articles that were coming out in response to summit pulling back and not continuing with their project. By the way, I apologize if you can hear my dog storing in the background, it might be distracted. I'm not sure, okay, good. So I had actually the press hero that reached out to me in response to summit's plan. It was before it had announced. They told me in confidence it was happening, although thanks to our very involved volunteers, I had heard through the grapevine that it was happening. And so they asked for comment. And I gave them like, I don't know, eight to 10 quotes that were spot on, really talked about a lot of what I was expressing in this op-ed. And they didn't use any of them when they initially published it. So I reached back out to the reporter and I said, hey, I saw the piece, I'm sure you're still working on it. Would there be an opportunity for you to add some of the conversation that we had? And he did respond and say, yes, it's still work in progress. We wanted to get it out by noon. They wanted to be the first ones to release. And this goes back to, they wanna be the first ones to get the story and the fact that summit did really control that narrative. And so he did eventually add some of like, I think maybe one quote of mine, but reporters really do, they want it to be easy. So the fact that summit provided this really robust press release that laid out all these reasons, they just wanted to copy and paste and put it into public size. So while like on our end, we also released a counter press release about the situation. We didn't see a lot of that get used because the main story was summit pulling back. And so when I approached this op-ed, what I wanted to really talk about was summit misleading the public. So I didn't wanna make it against the reporters because this is a small state and I want reporters to be all of our friends. But what I said is this is summit's fall. Like I don't care about summit being our friends. They're not our friends. This is summit's fall. And so I'm gonna put the blame on them for misleading the public and our reporters, whoever it may be, and here are the true facts. So that's the way I approached it. I don't know, Bob, what would you add to that? With respect to, why didn't she use any of my quotes? No, Becky's original question was, she's so frustrated with the fact that all these publications are just continuing summit's narrative and they're not getting our feedback or anybody else's sort of evidence that it's not a good thing. Well, summit made it as easy as possible for papers to pick up their press release. And I think one just has to do the same on the other side by giving them information, getting in front of them so they don't have to do a lot of their own research and hope for the best. I would question though, like my gut feeling to Becky's point is that I wouldn't try and get a letter to the editor published complaining about the papers are editorial policies. But on the other hand, I do think maybe there's room for as a subscriber, I'm not a subscriber, but as a subscriber, Becky saying, hey, I'm really disappointed with the way you're covering these issues. I'd like to see you as a customer who is paying you. I want to see you do better. I think that's a really good point. I think like as Sierra Club main because we want to be friends with all these reporters and one on our side, it's really hard for us to say like accused people of doing these things. Doing a Sierra Club main as a reporter. But if we can get other people, readers of the publication, just their audience to say, look, this isn't, we want to see more balanced reporting. That probably be a lot more effective and go a long way. Sarah, I think when you talked to that reporter and said, gee, is there a way you can use some of what we talked about, you were very gently chiding them for not doing that without calling anybody a bad name. So that sort of persistence helps pays off some time.