 apparently Henry Heinz started out selling vinegar, not ketchup. When he realized that his customers wanted sauce, not vinegar, he pivoted and created what became Heinz 57 ketchup, and the rest is history. Because people don't care how in love we are with our products, our creations, our ideas, our businesses, they want what they want. And I think I want to say to you on this Tuesday, stop being obsessed with your dream and take time to notice the demand is different to your dream and then adjust and tweak it because you know vinegar is an ingredient of ketchup. So Henry Heinz was in the neighborhood of what they wanted and you might be too. Don't die on vinegar hill when a little adjustment could move you into a ketchup flourishing life, business idea, relationship and so on.