 The popularity of Generation Z, popularity called Gen Z Generation and Nigeria has resulted in an upsurge of talent and creativity across various fields. They are breaking barriers and challenging this time to school and various industries including business, technology, entertainment and fashion. At an event tied down to invest the future of Nigeria Entertainment Industry has given an insight into the entertainment industry and has also provided a comprehensive platform for young individuals to explore, learn and connect with professionals. Across from that, we know Elijah Hesmo. Young people have gathered here at the JFID Ajay Auditorium University of Lagos Unilag to get useful insights at the third edition of the Gen Z Initiative in Nigeria, GINN 3.0. The event had a multitude of enthusiastic Gen Zs underscoring the growing interest of the younger generation in Nigeria's socio-economic transformation. The theme of GINN 3.0 was daring to invent the future of the Nigerian entertainment industry. It featured nuggets from esteemed personalities within the Nigerian entertainment industry such as Charles Inoje, Hilda Dokubo and Ali Baba, among others. It also had a panel of discussants who delved into practical strategies for navigating the entertainment industry, honing creative skills and projecting a positive global image for the Nigerian entertainment sector. It's important that young people are encouraged in the entertainment industry. It's important that we continue as governments to encourage young people in the entertainment industry and as also custodians of policy, we need to also encourage them to always, because art is very important in communicating to the citizens. So it's important to encourage them as custodians of our policy to embed as part of the message that they communicate, our national heritage, our national history, culture, morals as well in the content that they communicate. Other notable personalities include the Deputy Vice-Chancellor, Management Services, Professor Lushan Chukwu, who represented the Vice-Chancellor of Unilag, Professor Folasha Di Okunshola, and past Governorship Candidate of Labour Party in Legal State, Badebo Rhodes Viva, who was chairman of the day, and graced the occasion. It's wonderful because every sort of reformation or positive movement that happens in a nation or country historically always starts from the academia and the academic institutions, from the think-ats, right? And assembling young people like this to sort of give them guidance and direct them is the way to go. In most developed countries in the world, this is what it's done. And I'm very excited always to be part of anything that evolves, lifting up the youth in our country, because truly they are the future and they are the present. And the world is not like how it has ever been before because now everybody is connected and there is so much that can happen based on that connectivity. You must give it to the Nigerian youth. He's not just hard-working. He's not just hard-working, but also adventurous. These are young people who are faced with a lot of challenges and also remain sane. Because it's one thing to be faced with challenges. It's another thing to handle the challenges without losing your mind. So I'd say they dominate the scene really. And for a place where you really don't have a lot of grooming grounds and then you have these young people daring and not minding to learn full-rise, full-rise, but create a career for themselves and be part of the industry, I think we should actually commend them. There's this thing about being a youth. The bursting energy that is naturally quoted in that demographic. If you do not trap it and nurture it, harness it for positive use, either by the community or the state at large, it will be used negatively. Either against the community or against the state. So that is why whoever has thought of this, and incidentally this is the brainchild of some young chaps, it's something that anybody should strive to support. The Gen Z Initiative in Nigeria is a social impact programme which strives to inspire active participation among the youth, particularly the Gen Z. In the molding of a better future for Nigeria by mobilising for positive action in pivotal sectors, such as education, health, business and entrepreneurship, politics, entertainment, technology and innovation.