 Hi there lovers and friends, so Dr. Kari Johnson did a series of five studies that included over 700 people and through this found that women could increase their perceived attractiveness by 50% if they walked with a sway in their hips. And men could improve their perceived attractiveness by over 50% if they had a swagger in their shoulders as they walked and a swagger was defined as a dipping motion that happened with the shoulders with each step. Probably didn't look like this but as you all know I'm no expert on walking so I put up this video a couple of months ago. I was talking to my friend Ricky Shucks and I was saying no matter what I wear I never get hollered at on the street and he said oh that's cause you don't have a club walk and I was like what's a club walk and he was like what you walk walk walk walk walk and then I was like well what do I have and he said oh you have a work walk and I said a work walk. So do you have a club walk or a work walk? Honestly. That video has amassed over 3 million views and I feel like just as many opinions. So why did it resonate so deeply with people and is there actual merit to the science of walking? Can somebody's walk make them 50% more attractive? So before you dive into this video I have to give a shout out to the sponsor of this square space. Square space is an all in one platform to build a beautiful online presence. It's a new year and the perfect time to remind you that now is the time to bring your next big idea to life and if you're gonna do it big do it with the sponsor of this video square space. Now if you're serious about going and starting this new year off right I want you to go over to squarespace.com slash shambudy to get 10% off your first purchase of a website or domain. Again that is squarespace.com slash shambudy to get 10% off of your first purchase of a website or domain and if you want to know a little bit more about square space wait till the end of this video I'm gonna give you some more tips. As I've talked about many times before I began studying sex love attraction seduction dating not because I was incredible at these things but because I was struggling. So when I see comments like this under that viral video I'm like A. Fucking relax I am clearly poking fun at myself B. Okay maybe I should start working on my walk. So I did some research and here is what I found evolutionary psychologists from University of Portsmouth argued that a lot of the science on attractiveness was based on two-dimensional flat images. So people would go into a lab and they would be presented photographs and they would judge attractiveness but in the real world we are assessing people who are in living color three-dimensional and in motion. So they did a separate set of studies and what they actually found is that attractiveness is just as much judged by how someone moves their body as the size and shape of a person's body. Dr. Ed Morrison says in a statement most previous research into what makes a body attractive has relied on photographs but in real life we usually see a potential mate moving. Motion is also crucial in courtship behaviors. Trust me the way you walk definitely has an effect on your sexual attraction. The way I walk is in true New York fashion. It's more like a rat race scurry to see a friend rushing to go to work, rushing to a bar. I'm rushing somewhere like this where I see someone I like the whole world stops and my scurry turns into more of a promiscuous crowd you know like this. So my everyday walk is a little bit more of a saunter rather than like a regular walk or a work walk and I walk this way because it does exude a level of confidence. I do believe that how you walk is how people are going to perceive you if I see a dude walking in a business suit you know doing the New York minute he's going I ain't gonna mess with that guy but if you see a dude or even a chick who's just sitting there you know putting that saunter in that walk that's you know not necessarily invitation don't get twisted but it's someone who has a a sensual level of confidence and there's something to be admired about that because it's very rare for me. So Dr. Morrison and his team go on to do some experiments with this and they found that women who walk with a slight wiggle in their hips and short strides are deemed more attractive than other types of walks which is interesting because I thought it would be a more exaggerated wiggle and longer strides. Dr. Morrison also went on to say people can actively change their movement to attract or determinates using such knowledge is similar in evolutionary psychology to a woman wearing red lipstick or eyeliner both of which directly mimic signals of fertility youth and health. On the flip side you can also determine attention by using other walking strategies I would describe my everyday walk as something that's very purposeful and very akin to an Olympic speed walker. There have been times where my shins have started hurting with how fast I am walking to get somewhere. I do think that it does discourage romantic attention although I still have been cat called depending on what I'm wearing and once when I was walking around Savannah I did have a man chase me down to catch up to me. Also I found that there wasn't a general consensus in the scientific community on what the most attractive walk was for example in the Journal of Social Evolutionary and Cultural Psychology they identified a different kind of walk for women that got the most attention and they called this walk parade rather than maintaining a relaxed attitude with a slight wiggle the woman exaggerated the swaying motion of her hips her stomach was held in and her back was arched so that her breasts were pushed out and her head was held high. I think a lot of times when someone's specifically walking by themselves the walk could sort of talk to you about what kind of mood they're in maybe if they're a little bit more extroverted or introverted and also kind of a little bits of their personality whether it's that they're more a laid-back person or maybe they're more urgent just get to the point very blunt. So I would call my walk the get in and get out walk. Have I ever changed my walk? Yes I have. It's either due to the fact that I feel better on myself that day or remember not to be walking with the hunchback. So in summary put a little swagger in your shoulders a slight wiggle in your hips and always hold your head up high. I mean if you want to increase your courtship options through your walk which leaves the question would you change your walk in order to improve your attractiveness? But like I said in the top of the episode it's the new year baby it's time to get that big idea big popping and when you want to get it popping go to Squarespace.com slash Shambudi to get 10% off of that first purchase of a website. Now if you don't know anything about Squarespace let me ramble on a couple things that you might need to know about them. Squarespace is user-friendly giving beginners the power to look professional with slick fresh templates blogging tools and in-depth analytics. 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So head over to Squarespace.com stop playing around and go play around in their websites so you can make the perfect one for you and when you're ready to launch go over to Squarespace.com slash Shamboody to get 10% off your first purchase of a website or domain again that is Squarespace.com slash Shamboody to get 10% off your first purchase of a website or domain. Yeah a little less less movement in the hips like kind of no why are you going back okay okay pray there it is okay yep yep it's a little it's a little too intentional it's got to be a little effortless the hands that everything is effortless your hands can work you don't have to swing them so much yeah there it is that's effortlessly yeah no Jared swagger forward you don't swagger back yeah that's corny as fuck that looks whack you're not giving no shoulder Jared that's not it no I don't like it at all you're not giving no shoulder you're all you're all don't need to do anything that's not you're all like this part of your arm it's not a person online it's a scientist a behavioral psychologist give it a try shoulders shoulders there you go a little more show there you go no