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How to Make Friends and Manipulate Irrational Voters

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Uploaded on Jun 3, 2008

Are Americans irrational when it comes to politics -- voting against their own interests? Or is this phenomenon a function of the interaction between mind, politics and society?

George Lakoff is a New York Times bestselling author and his new book, The Political Mind: Why You Can't Understand 21st Century American Politics with an 18th Century Mind, will be released May 2008.

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