 Why should people start a YouTube channel? Is it worth it? And is it too late to start? I think you have to ask yourself, you know, what, why start a YouTube channel? Are you starting it primarily because you are looking to build an audience or because you are looking to grow a business or create another revenue stream? Or are you starting it primarily because you're an artist and you want to have a place to express yourself on video? Or are you starting it because you love the community and you want to be able to kind of join this collective conversation of all of the filmmakers and we're all kind of through video form and in the comments and whatnot, but through video form, kind of having this ongoing conversation about filmmaking on YouTube, like just get honest with yourself about what is it that you really want and from starting it and then I think that that'll give you a little bit of a better perspective on, I don't know, it's just being true to yourself in that way. Totally. I think helps you figure out your priorities and what's really important. So I would say, I mean like subscribers are important like you mentioned for monetization, for getting opportunities to work with brands, for getting opportunities to speak at events and conferences and stuff like that, but in terms of the creative expression and the art and just being a part of the conversation, they're less important, right? So it just helps you kind of weigh like why are you doing this and set your expectations at a level where it's going to be easier for you to keep going, I think is what I'm trying to say. Totally, yeah. 100%, it's worth it if only just for one sort of mindset where the video that I make or something that I do on social positively affects one person or inspires one person to action or helps one person, I don't know, get from point A to point B, that's enough for me. Totally, yeah. That's truly enough for me and I think it's so easy to see like 10 views on a video and think like okay, I got 10 views but the reality of that being like 10 people, like 10 of you and me or even whenever you have calls like this or you do get to meet people at conferences or something and you see that these views in large part, I mean like there's bots and stuff and whatever but in large part are actual people, it's just that was a really big kind of I think revelation for me that 10 views came from 10 people or like 10 positive comments came from 10 people who are actually, I'm actually impacting their life in some way that just for me that makes it totally worth it. I don't think it's too late, I mean I think that I think it's gonna be harder today than it was last year but it's gonna be easier today than it will be in a year from now so and who knows maybe the platform won't be YouTube at that point maybe it'll be something else but. Totally. But you just gotta start though, like that's what you're trying to say. Exactly. What I'm starting is if that's something that's important to you, if it's something that you find value in and that you get value in the creation like you were talking about, value in the creation of the stuff even if it doesn't have the eyeballs then yeah 100% it's worth it and it's not too late and you should start because you're setting your bar at something that's extremely attainable and you're setting yourself up to meet or exceed those expectations so nah I don't think it's too late at all man.