 You need a financial advisor with the freedom to focus on your specific needs. Whatever your goals, Reid Potter can create a game plan tailored to you. Call Reid at 432-0777 at Pikeville, Kentucky to learn more. New Shop, set to open in downtown Pikeville on Carolina Avenue. The new shop is going to be licensed U-Pike gear and velvet ice cream. I've partnered with Velvet Ice Cream from Utica, Ohio, and given the rights from the athletic department from U-Pike to sell their licensed merchandise. Stephanie Reap's journey to Pikeville began in April when her fiance, Chris Kern, was appointed as the head volleyball coach at the University of Pikeville. When I was walking through the town, I just wanted to buy a t-shirt, and I realized there wasn't anywhere to buy a U-Pike t-shirt, except for online or maybe over at Walmart. So my wheels started spinning and I was seeing how beautiful the downtown was, and I just thought maybe I could open up a little shop with U-Pike gear. Stephanie's upton swag will not be limited to just U-Pike merchandise. Reap is also bringing a taste of her hometown to Pikeville with the popular ice cream brand called Velvet Ice Cream out of Ohio. We're going to have cones, we're going to have sugar cones, cake cones, kids options, we're going to have cups of ice cream, and we're going to have Sundays. We're going to have chocolate, hot chocolate, strawberry, pineapple, toppings. From apparel to accessories, U-Pike students, alumni, and fans will now have a dedicated place to grab their favorite team gear along with some hand-dipped ice cream. I think this is going to be very beneficial to the families, to the students, to the downtown community. I look at the downtown when I come here, when I first originally came here to visit, I've visioned a Hallmark movie being filmed here. It's so cute, quaint downtown, and I just feel like the students, you know, the safety down here is 100% safe down here. And walking around, students can walk around, they can shop, they can buy ice cream, they can go back to campus, they don't have to drive anywhere. The store's soft opening is scheduled for Thursday, July 27th, from 5 to 8 p.m. The grand opening event will follow on Friday, July 29th, starting at 9 a.m. To stay updated on the latest news and announcements about the store, we have full steps of town swag on Facebook. Reporting from Outland Top News, I'm Ethan Miller.