 I would say it's all about distributed platforms, but what I'm most interested in is voice and audio. I think that is going to be especially huge. When you think about the number of things we ask Alexa or Google Home for every day, I think we're going to be working a lot more on that. We're really interested in expanding in both kind of audio and visual journalism. From a CPM standpoint, make our lineup really, really easily accessible by dividing it up into demos and categories in a way that's super, super simple to buy across all these different kinds of brands in a really straightforward way. We are hyper focused on moving away from the listings model and more into a transactional model. And where Alexa and Google Home and all of these other platforms are creating new opportunities for people to kind of build new habits for news and we're kind of that trust in Boxing's brand are really valuable. We're looking at all of our platforms and growing with consumer behavior and so as people are consuming news differently as they're analyzing the market differently as they look to make decisions as influential business makers differently, how do we get ahead of that? Things, anything that can get us away from that sort of, that stale old media model into, you know, honestly something much, much more fruitful for both sides. I've always felt very entrepreneurial at heart, so I would say no matter where I was I was always sort of looking for the scrappy way to get something done even if it was at a legacy company. The thing that's amazing about Kind of Nast is that the editors that you're talking about are some of the smartest people you could ever want to talk to and if we can empower them or understand the interests, the lifestyle, like what they do on their weekend as well as what they do during the week, that's how the audience will continue to grow. Yeah, I mean the fun thing and the hard thing are both the same which is that no one's ever done this before.